Company name : Indigo Consulting

Internship Report

Aman Soni | AU17A1041

About Company
Indigo consulting is an digital transformation and digital marketing agency.It has
multi-disciplinary skills across fields such as strategy, analytics, UX, design,
creative, social media marketing, and new-age content production. Indigo
Consulting expertise lies in formulating digital strategy and cross-platform
campaigns, designing and developing user experiences, building complex
websites and apps, and creating social media content marketing solutions.
My Role
Assisted the department in UX and research. Worked on auditing, evaluating,
designing, wireframing and enhanced the digital experience of several leading
Indian and foreign fintech brands. Collaborated with design team on reviewing and
supplemented the online buying experience for top Indian e-commerce and
pharmaceutical companies .

In this report there are some major projects I have contributed on with my team.
Heuristic Evaluation
1. Charlie banana https://docs.google.com/presentation/d/1bedZPaALT3RboVXqn2ln2Y-aAnzmDmiTJY30kv07BTs/edit?usp=sharing
2. Tata mutual funds https://docs.google.com/presentation/d/1SdBQCnOrYoWq5o9npP8-qJnig4RjL2nfmoa3vMCWFw4/edit?usp=sharing
3. Indigo consulting site https://docs.google.com/presentation/d/1bXS3AVvtaG3WZh-7UtZafd0uJfuYXxYdVhmSrVuyTPA/edit?usp=sharing
4. Pampers https://docs.google.com/presentation/d/1k9Mi3nKa6ZQo7Wui-BRqEIy-OD9DL6O_-vLPSlOmv9s/edit?usp=sharing
5. Be greater https://docs.google.com/presentation/d/1BD66KPy4PLH_LJvrkLKb-bVCHU3GeFaQLDTFocnK4xI/edit?usp=sharing
Kotak: Health & Motor Insurance website redesigned
Process Followed

1. Heuristic evaluation
2. Revised user flow
3. Wireframes ( Mobile + Web )
https://www.behance.net/gallery/105763775/Insurance-A-Digital-Experience
Savings Bank Account journey redesigned
Workflow

1. Private sector banks analysis

2. Problem insights
3. Design brief
4. Persona
5. User journey
6. User Interface
https://docs.google.com/presentation/d/1gOXSQcNHW5MevP8r9sBoWYeAxtYnXs_WCh8OZ1x0EhU/edit?usp=sharing
2 wheeler & 4 wheeler loan process analysis
Workflow

1. Audit
2. Proposed flow
https://docs.google.com/presentation/d/1fdGGRC95vS1Wi9e97mFQGxFpVM3j6twjm5bSXaAWJOQ/edit?usp=sharing

https://docs.google.com/presentation/d/1Z5m07jID-8ynRFEN_cZs6m9nQLDDLWP2G9YSj9WK2SY/edit?usp=sharing
Life Insurance journey analysed & redesigned
Workflow

1. Audit
2. User Journey
3. Proposed flow
4. Wireframes

Link to the XD file for project

https://xd.adobe.com/view/76ad419d-fcd4-43ab-9126-3b04f186d95b-23fe/?fullscreen
Health Insurance journey analysed & redesigned
Workflow

1. Audit
2. User Journey
3. Proposed Flow
4. Wireframes

Link to XD file for project

https://xd.adobe.com/view/5db25cc8-9f27-4666-a0b0-8d1bddb516e2-08e1/?fullscreen
Axis Gold Loan journey analysed & redesigned
Workflow

1. Benchmarking
2. Proposed flow
3. Wireframes

Proposed flow link

https://xd.adobe.com/view/2bc0aab0-e32c-43c8-ac8c-367277aaca4f-7e93/?fullscreen
Vkaao user journey analysed
Workflow

1. User journey mapping

2. User flow

Link for the complete project

https://docs.google.com/presentation/d/1aIBUHx642YX2u2GqIpSTLD48IG-DbzqnKXXsl2bCKHA/edit?usp=sharing
Conclusion
After doing three months internship at user experience company has helped me
understand this particular field and its importance in design. By learning UX, it
strengthen my user research part and helped me designing work experiences
according user needs.