Product:

Aarong offers products to customers from middle-class to affluent class. Over the years,

Aarong has created a place in customers’ hearts by offering products at a reasonable price

while ensuring the quality, authenticity and aesthetics.

The Key products arong makes are:

1. Clothes:

● For Women: Aarong offers a variety of clothes such as Saree, Salwar

kameez(both stitched and unstitched),scarf, Taaga,Dupatta

,Shawl,Headband,Blouse piece etc for women. These come in many

different materials , size, colour and design based on price range, style

sense and test of target audience

● For Men: Aarong offers Panjabi, Payjama, Shirt, Fatua, Kurta, T-

shirt,Coaty, Uttorio, Tupi, Shawl, Lungi, sleeping suit, short kurta for

men. These menswear comes in different sizes and materials. The sizes

vary from 34 to 48 and the common materials are Cotton,Addi , Silk,

Endi, Dupion,Joyosree and Jamdani.Aarong has a variety of pajamas.

Aarong offers Churidar,Aligory,Loose and Full pants and sizes are

from 34 to 48. In the case of shirt, Aarong offers two types of shirt-

Exclusive and Casual and three variations - Full sleeve, Half sleeve

and Fitted short. The materials that are used to make these are Slik,

Cotton and Endi and the sizes are S,M, L ,XL and XXL. Like Panjabi,

Payjama and Shirt , Aarong offers variety in other clothes too.

 ● For Kids: Aarong offered two kinds of dresses based on gender .

Other than that, Aarong has produced a different offering for the range

of 0-2 year olds. Aarong includes Nappy, nima, Diaper, frock,Bib,

Feeder shirt, Kit set, carrier set, panjabi, fotua, panty, etc. for babies

and these dresses are sized from 0,3,6, 12 months, 1 year and 1.5 years.

For male kids ages from 2-15 , Aarong offers the clothes same as the

mens’ section , but in the size of 2 / 3, 4 / 5, 6 / 7, 8 / 9 , 10 / 11, 12 / 13

, 14 / 15 . For female kids , Aarong offers Taaga, Saree, Salwar

kameez dupatta, Pant-tops and shirt-tops , and other womenswear in

the sizes of 2 / 3, 4 / 5, 6 / 7, 8 / 9 , 10 / 11, 12 / 13 , 14 / 15 .

2. Bed Covers: Other than clothes , Aarong is very famous among the whole

Bangladesh, especially for the premium quality bed sheets and the covers that it

offers. The sizes of the bed sheets are, single, semi double, queen and king size. Each

of the bed sheets have it’s unique design , size and materials. Other than bed sheets,

Aarong also offers cushion covers,table cloth, curtain, placemat, dinner napkins.

These come in various sizes, shapes and by different materials based on targeted

markets’ preferences.

3. Show-Piece: Aarong offers a huge variety of showpieces for its customers. For the

aesthetics and the usage of the desi materials made a special place of the brand in the

market. The showpieces are mostly made of clay, jute, paper, clothes, wood, metal,

bamboo, dry flower etc and come in different price ranges.

Conclusion: After analysing the strategies,values, products and marketing aspects,, this can

be decided that Aarong, a prominent socially responsible and customer driven brand , has

become a biggest retail chain which is persistently developing it’s brand value in a domestic

market. Aarong has a strong place in both international markets. As this brand promotes the

fact that they are increasing jobs for the low income class, especially empowering the women

from rural areas and providing them a better life through that, it gives people a mental

satisfaction of helping another human being. Other than the excellent product quality, this

has helped Aarong to achieve the tag of one of the best clothing companies of Bangladesh,

and get positive attention worldwide. As it emphasis quality, unique design, hand crafts,

innovation, widespread network and dedicated employees and excellent marketing policies

with organized distribution chain, it can be predicted that the demand of Aarong’s product

will increase day by day and through that it will create a better Bangladesh.