Professional Documents
Culture Documents
ON
“RAJESH EXPORT LTD”
MASTER OF BUSINESS ADMINISTRATION
SAMBALPUR UNIVERSITY
2019-2021
SUBMITTED TO SUBMITTED BY
DR. D.K MAHALIK Abhinav mishra
H.O.D OF BUSINESS ADMINISTRATION ROLL NO: 1419MBA34
1
DECLARATION
I hereby declare that the project work entitled “RAJESH EXPORT LIMITED"
submitted to the Sambalpur University, is a record of an original work done by
me under the guidance of Dr. D.K Mahalik, at this project work is submitted in
the partial fulfilment of semester. The results embodied in this thesis have not
been submitted to any other University or Institute.
ABHINAV MISHRA
ROLL NO: 1419MBA34
2
ACKNOWLEDGEMENT
We express our sincere gratitude to Dr. D.K Mahalik Sir for giving us the
opportunity to undergo this project. We further thank him for lending a
helping hand when it came to solving our problem related to the project. This
project would not have been possible without his valuable time and support.
We also thank DEPARTMENT OF BUSINESS ADMINISTRATION, SAMBALPUR
UNIVERSITY for an opportunity to undertake a soft skill project at this crucial
time in our life in MBA which helped us to understand the topics deeply which
were untouched before.
ABHINAV MISHRA
ROLLNO:1419MBA34
3
CERTIFICATE
This is to certify that " RAJESH EXPORT LIMITED " submitted to Sambalpur
University, Jyoti Vihar in partial fulfilment of the requirement for the award of
Degree master of Business Administration is a genuine work done by DHIRAJ
KUMAR SARAF under my supervision and Guidance.
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RAJESH EXPORTS LIMITED COMPANY
Adress :- No4 Batavia chambers, kumara road, kumara park east Bangalore
-56001 india
Contact no :- +91-80-42842112
Fax no :- +91-80-22282215
Email id :- general@rajeshindia.com
Website :- www.rajeshindia.com
ABOUT COMPANY
Our company’ s team members are all over india. They are all professional
recruiters who offer recruitment service in all over the world. our company
providing a wide range of recruitment solution for various requirments
Our company was established in 1989. Rel is leading india and international
company for middle and top management requirements. our company ranked
5
495th in 2019 with revenues of more than 25,142 million. It makes the 8 th
largest company in india by revenue
EXECUTIVE SUMMARY
Today human resources bare the most important thing of an organization. The
success and failure of an organization depend upon the organization people
who are working there in. If any people of an organization didn’t positive and
creative minded for their organization then the organization couldn’t progress
or run properly. All that people have to work effectively and efficiently in an
organization. They have to motivate all the colleagues, sub-ordinates and
different workers of their organization. If the organization and organization’s
people have their different goal then they never achieved their goal. They have
to keep the present as well as the future requirements of the organization in
mind.
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candidates full fill all the requirements of an organization then the recruiter
recruit the candidates for organization. Some organization take interview for
recruitment, some organization takes written test and interview for
recruitment, some organization take interview in phone call for recruitment,
some organization take interview in video call for recruitment.
RECRUITMENT is defined as the process of finding and hiring the best qualified
candidate from inside or outside of an organization for job in a timely and cost
effective manner.
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INTRODUCTION
REL has set up the art jewellery manufacturing unit at Whitefield, Bangalore.
The construction of the Whitefield was started in the year 2001 and completed
in the year 2003. The factory has been specifically designed for the most
demanding needs of jewellery manufacturing. REL give the best manufacturing
facility is the largest jewellery manufacturing facility in the world.
REL has established a world selling network that contains a reach in North
America, Europe, and Asia & Australia. REL conjointly has set–up a domestic
selling network across most of the Indian states. Within the international
markets REL provides to giant scale whole sellers and has established
relationships spanning over an extended amount of your time with a number
of the biggest jewellery names across the globe. Within the domestic market
REL provides to jewellery showrooms across the country.
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REL has launched a Gold Revolution within the state of Mysore and proposes
to hold on constant all across India beneath the brand of SHUBH JEWELLERS.
REL has setup seventy five retail jewellery stores across Mysore at
distinguished locations. REL has created AN exclusive set of styles to be sold-
out at these showrooms. REL is additionally within the method of putting in
place 5 hundred retail jewellery stores across the 5 southern states
Industry seenario
A. micro scenario :- the company his broken into fortune 500 list July 21
was a red letter day for rajesh Mehta , the 52 year old executive
chairman of Bengaluru- headquartered rajesh exports ltd.
At 4 o’ clock in the evening he was informed that the small company he had set
up 1989 with a 500 sq. ft jewellery store along with his brother prashant had
entered the hallowed turf of fortune 500 companies at 423 {+r}{+d} place
“ There was always a silent confidence deep inside that we will emerge as one
of the best companies in the world someday. So it is a dream come true for me
“ said Mehta, who begins work at 8:30 a.m. and winds up past midnight at
12.30. pm, every day.
B. Micro exporter’s policy (mep):- The small exporters policy is basically the
standard policy, incorporating certain improvements in terms of cover.
In order to encourage small exporters to obtain and operate freely
without the different type of risk likes political and commercial. It is
issued to exporters whose anticipated exports turnover for the period of
one year does not exceed inr 1 crore.
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Scheme benefits and highlights
(a) A 12 month insurance policy for small exporters.
(b) Premium payable will be determined on the basis of projected exports
on an annual basis subject to a minimum premium of inr 5000 for the
policy period. No clam bonus in the premium rate is granted every year
at the rate of 5%
(c) For shipments covered under the small exporters policy ecgc will pay
claims to the extent 95% where the loss is due to commercial risks and
100% if the
Type of risk covered
1. Risk covered on the overseas buyers:
- Insolvency of the buyer
- Failure of the buyer to make the payment due within a specified
period, normally 2 months from the due date.
- Buyer’s failure to accept the goods, subject to certain conditions.
2. Risks covered on the l/c opening bank
- Insolvency of the l/c opening bank
- Failure of the l/c opening bank to make the payment due within a
specified period normally 2 months from the due date.
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statement is to answer the 5 w’s that include the answering who, what,
where and why, to allow the organization to resolve the problem, by
stating in it clearly in 2 to 3 lines.
In recent period the problems statement is widely used the firms to allows
the management to execute the improvement process or identify the
loopholes that are affecting the overall performance or profitability of the
company. Moreover, the problem statement allows the management to
trim down the symptoms of the problem an organization is facing and look
on to the real problem that is causing the damage to any specific aspect of
the company.
Basically, developing rajesh exports gold trader to international jewellery
retailer problem statement is an extensive process and requires the proper
brainstorming of the teams in order to identify the underlying loopholes or
inefficiencies with in the organization. Also , it offers the specific insights to
the management in understanding and looking at the factors that have
been hidden from the management sight effecting the performance slowly
and gradually.
A part from this while developing the problem statement it is important for
the problem statement to be clear and concise. such is due to the fact, that
it allows the management , stakeholder to quickly understand the finding
and look on the main problem, rather getting entangled in the symptoms of
the problem. The conciseness of the problem statement is the key, as it
allows the reader to quickly understand the issue.
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problem statement is developed by stating the factors and the operations
getting effected and its overall impact on the organization specific the
areas, such as profitability sales or brand equity, also, the purpose of the
problem statement is to describe the external environment and its effect
on the overall organization in short and long term. Moreover, it also
delineates the impact of such changing factor on the users, and other
stakeholders.
Many times under the case analysis the purpose of the problem statement
is to improvise the current state of the organization through pursuing
innovation or other changes. The direct problem is no the ultimate
organization factors but the process implementation that is needed to be in
place, in order to bring change, avoiding the upcoming risk and hence
sustaining the competitive edge in the market (spradlin,2012)
Yet it is important to note that the problem statement does not delineate
the solution or the symptoms of the problem, but it clearly states the gap
that lies within the organization moreover it is also determined that a clear
problem statement is half of the solution plan addressing all the factors and
considering all the risk associated with it.
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Perhaps stating the problem statement is not just writing the fact, it’s more
about the factors that are effecting or may affect the organization in long
term, therefore, while developing the problem statement, the factors such
as human resources skill innovation, technology, change resistance are
considered, that have a direct effect on the organization or is hidden cause
of the problem. It is important to note, that the problem statement can
cover tangible or intangible issue, but it needs to have a clear relationship
with the organization end goal.
Products
REL makes a speciality of ASIAN jewellery and manufactures the majority styles
of Asian jewellery in 22cts, 21cts and 18ct. REL has over the amount of your
time understood the Asian jewellery market full. The R&D division analyses
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varied trends and needs of the Asian Market and frequently develops new
styles to suit the markets. REL contains a current Asian style portfolio of over
twenty,000 styles. The styles area unit categorised into varied classes and area
unit more divided into sub classes and things. All {the style the planning the
look}s area unit digitized and every of the design has associate degree
distinctive number.
EARRINGS
REL manufactures varied sorts of earrings to suit Indian, Pakistani, Sri Lankan,
Arabic, Chinese and different Asian populations. The portfolio of earrings
comprise a weight vary of zero.8 gms per try to fifty gms per try. All the
categories of earrings like studs, hanging, bali, jumki, etc. ar accessible in plain
gold, meenakari and varied sorts of studding. REL features a style portfolio of
over 3000 earrings within the Asian vogue.
RINGS
REL manufactures a large vary of finger rings to suit most of the Asian markets.
The portfolio of rings includes a weight vary of zero.70 gms to fifteen gms per
piece. The rings area unit accessible in numerous workmanships like machine
cut, fillagree work, plain gold, meenakari work , adorned work etc. REL
encompasses a style portfolio of over 2500 rings within the Asian vogue.
PENDENTS
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REL manufactures pendents in numerous styles & ideas to suit most of the
Asian population. the burden vary obtainable in pendent is zero.7gms to
15gms per piece. Pendents ar created in numerous designs like plain gold,
meenakari, adorned etc. REL incorporates a portfolio of quite a pair of,500
Asian style pendents.
REL manufactures chains in varied styles & ideas to suit most of the Asian
population. REL manufactures chains by many various ways like machine
created, handcrafted etc. the load vary offered enchained is 2gms to 120gms
per piece. REL incorporates a portfolio of over 1500 Asian style chains.
NECKLACES
REL manufactures necklaces in varied styles & ideas to suit most of the Asian
population. the load vary out there in necklaces is 8gms per piece to 55gms per
piece. REL features a portfolio of quite 1200 styles in necklaces.
NECKLACE SETS
REL manufactures necklaces sets in numerous styles & ideas to suit most of the
Asian population. the burden vary obtainable in jewelry sets is 14gms per set
to 600gms per set. REL includes a portfolio of over 3000 styles in necklaces
sets.
BANGLES
REL manufactures bangles in varied styles & ideas to suit most of the Asian
population. the load vary accessible in bangles is 8gms per combine to one
15
hundred twenty gms per combine. REL contains a style portfolio of 2000 styles
in bangles.
BRACELETS
REL manufactures bracelets in numerous styles & ideas to suit most of the
Asian population. the burden vary offered in bracelets is 4gms per piece to
90gms per piece. REL features a portfolio of over 1500 styles in bracelets.
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commerce shall be entitled for meis benefits. List of eligible
category under meis if exported through using e-commerce
platforms is a available in appendix 3c
2) Services exports from india scheme (seis):- services provider of
notified services as per appendix 3d are eligible for freely
transferable duty credit scrip @5% of net foreign exchange
earned.
These scheme consists of hence schemes enable duty free import of inputs for
export production with.
Under this scheme, duty free import of inputs are allowed, that are physically
incorporated in the export product (after making normal allowance for
wastage) with minimum 15% value addition. Advance Authorization (AA) is
issued for inputs in relation to resultant products as per SION or on the basis of
self-declaration, as per procedures of FTP. AA normally has a validity period of
12 months for the purpose of making imports and a period of 18 months for
fulfilment of Export Obligation (EO) from the date of issue. AA is issued either
to a manufacturer exporter or merchant exporter tied to a supporting
manufacturer(s)
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- Advance Authorization for annual requirement :-
Exporters having past export performance (in at least preceding two financial
years) shall be entitled for Advance Authorization for Annual requirement. This
shall only be issued for items having SlON.
DFIA is issued to allow duty free import of inputs, with a minimum value
addition requirement of 20%. DFIA shall be exempted only from the payment
of basic customs duty. DELA shall be issued on post export basis for products
for which SION has been notified. Separate schemes exist for gems and
jewellery sector for which FIP may b referred
OTHER SCHEMES
Selected towns producing goods of Rs. 750 crore or more are notified as TEE
on potential for growth in exports and provide financial assistance under MAI
Scheme to recognized Associations.
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house and five star export house is accorded to the eligible applicants as per
their export performance. Such Status
Holders are eligible for various non-fiscal privileges as prescribed in the Forcing
Trade Policy. In addition to the above schemes, facilities like 24N7 customs
clearings, single window in customs, self-assessment of customs duty. Prior
filing facility of shipping bills etc is available to facilitate exports.
The Gold Card Scheme was introduced by the RBl in the year 2004. The
Scheme provides for a credit limit for three years, automatic renewal of credit
limit, additional 20%% limit to meet sudden need of exports on account of
additional orders, priority in PCFC, lower charge schedule and fee structure in
respect of services provided by Banks, relaxed norms for security and collateral
etc,. A Gold Card under the Scheme may be issued to all eligible exporters
including those in the small and medium sectors who satisfy the pre-requisite
conditions laid by individual Banks.
HISTORY
Who know that a small garage owner would become a gold refinery company’s
owner. If your intention is strong then you can reach at any place.it is a story
of two brother’s who born in middle class jain family RAJESH MEHTA &
PRASHANT MEHTA. These two brother’s had a garage in bangalore where they
start a temporary shop for gold refiner. In 1989 they established a company
that is “RAJESH EXPORTS LIMITED ” by executive chairman RAJESH MEHTA and
with his brother PRASHANT MEHTA. It was the 1 st company organized for gold
jewellery manufacturing facility in india and r&d facility in jewellery sector in
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1991. Presently REL is exporting Gold jewellery to USA, UK, Singapore and
UAE. The Company has short period of partnership firm grown from strength
to strength and excellent growth in exports. The exports have increased.
31.3.1995 3537.06
Profit from thirty.14 100000 to 394.04 lakh. Sales rate over five year is 114.08%
in 1993-94 the corporate has major modification in their selling orientataion
Till middle 1993 this company distribute their product on to merchandiser.
Some unliked Gold merchandise can't be exported to merchandiser. if any
bourgeois reject this product then it'll not come back back to Bharat beneath
any circumstances.
except for that if this company hampered from poor volumes and better
prices of co-ordination so as to despatch, debit assortment etc. so as to resolve
the issues of company entered into strategic selling with sure key wholesalers.
the corporate was give a bigger style of its merchandise to its retailers pronto.
This guarantee hyperbolic offtake and quicker payments Initially this company
apply a replacement idea to impact the value changes on sales to wholesalers
so as to holding the price.
the corporate might deliver the goods an exceptional jump in its turnover from
Rs.1059 lakhs in 1992-93 to Rs. 2000 lakhs in 1993-94, the profitableness
wasn't coextensive with the rise. The new selling strategies resulted in
hyperbolic volumes and fast offtake from retailers.
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the resultant reduction in holding prices at the distributor level enabled the
corporate to revive its commercialism costs and therefore improve the margin
of profit in 1994-95. the corporate achieved a sales of Rs.3537 lakhs
representing a rise of nearly seventy seven over 1993-94. When rel Success in
new selling then selling thrust encourage rel to established their own
mercantilism workplace in uae,uk,usa,singapore and Germany The company
has already establish all the several location wherever they need to require
approval from run batted in vide their letter No.EC.BG.NO.2496/08.10.54/94-
95 dated seventh Apr 1995 for putting in place these mercantilism offices.
The company has received varied award for his or her outstanding
performance - Awarded for highest exports in decorated Gold jewelry for the
year 1993-94 from The Gem & jewelry Export Promotion Council sponsored by
Government of Bharat. "Best Exporters Award" in Gold jewelry for the years
1992 - ninety three and 1993 - ninety four from Government of province. The
Company has conjointly received Export House standing from Government of
Bharat. The assets of the partnership firm haven't been revalued any time
within the past. -Company has wise that the corporate has been awarded for
the best exports in plain Gold jewelry. The Company has been receiving this
award systematically for the last 9 years.
IN 1990
IN 1991
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IN 1995
IN 1996
IN 1999
IN 2002
IN 2003
IN 2006
IN 2010
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Sales of over usd 4 billion
IN 2012
IN 2013
IN 2014
IN 2015
Sales of over usd 8 billion and acquired the world largest gold refinery
IN 2016
IN 2019
Rajesh exports may be a gold distributer in Asian nation and it style, sales of
gold, jewelry. This company hierarchic 495th within the fortune world five
hundred in 2019, with financial gain of over $25,142 million however in indian
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currency it's nineteen,01,678. It creating that eighth largest company in Asian
nation by revenue.
Rel was incorporated in first Feb 1995. the corporate created its Initial Public
supply (IPO) of securities to fund enlargement of producing facility within the
year 1995 itself.
when 1996 REL had with success enforced the enlargement set up. the
corporate planned to unionized world's largest producing facility within the
year of 1999 and it completed within the year of 2002. The industrial
production of company in new producing facility was started within the year of
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2003. throughout the year 2004 REL had received associate export order for
1090 million and conjointly received another order for his own purpose price
of Rs 1850 million from Gold Star Jeweller.
Rel has completed two section of the World's largest gold jewelry producing
facility within the same year of 2004. the corporate received Rs 1320 (million)
order from stand out Goldsmiths UAE within the year of 2005. throughout the
year 2005-06 REL awarded for outstanding performance in Export of Plain Gold
jewellery by Gem and jewellery Export Promotion Council .
Oyzterbay has joined with this company within the year of 2006 for the
business development. In 2006 Rajesh Exports entered into material
possession market. the corporate received FKCCI's Export Excellence Award for
2006-07.
In 2010 Rajesh Exports' sales crossed USD four billion. In 2012 company
launched a retail showrooms underneath SHUBH Jewellers whole in Karnataka.
In 2013 Rajesh Exports established Asian nation largest gold plant within the
state of Uttaranchal. In 2014 the corporate launched eightieth SHUBH
Jewellers saleroom within the state of Karnataka.In 2015 Rajesh Exports
nonheritable the world's largest gold plant Valcambi Sturmarbeiteilung
26
primarily based in European nation for USD four hundred million. In 2015
Rajesh Exports sales crossed USD eight billion.
In 2016 Rajesh Export sales crossed USD twenty four billion. throughout 2015
the corporate launched eighty one jewellery saleroom within the state of
Karnataka. throughout the twelvemonth resulted in thirty first March 2017
Rajesh Exports' sales crossed thirty seven billion and therefore the company
entered the worldwide Fortune five hundred list.
On nineteen could 2017 Rajesh Exports declared that it's procured associate
order for Rs 1140 large integer. Order has been obtained for beating world
completion from well established and prestigious it label businessperson from
UAE whereas label businessperson from the UAE on nineteen Gregorian
calendar month 2017 Rajesh Exports declared received associate export order
for Rs 878 large integer from a well established and prestigious world white
label businessperson from UAE.
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Road in Bengaluru, close to the official residence of Karnataka’s chief minister,
is dimly lit.
His giant and serious work table occupies most of the area. On one facet of the
table prime square measure various statues of Lord Ganesh, loved because the
remover of obstacles and additionally thought-about the god of intellect and
knowledge.
There square measure quite three hundred Ganesh idols, clarifies Mehta; some
square measure made up of silver, gold and ivory, whereas others square
measure decorated with rubies and opals. “We [my family] square measure
Jains, and that we believe Ganesh. he's associate auspicious god,” says Mehta.
Six minutes into our meeting, Mehta excuses himself and picks up one in every
of his four mobile phones. only 1 of those could be a smartphone (an iPhone
four series from 2010-11), whereas the remainder square measure mid-priced
feature phones. His speech communication is in Gujarati. Minutes later, he
answers another decision, on another phone, wherever he breaks into fluent
Kanarese.
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The Valcambi acquisition, whereas bolstering Rajesh Exports’ consolidated
turnover by Rs one 100000 large integer, has additionally side to Mehta’s flying
personal wealth. within the 2015 Forbes India made List, he hierarchal sixty
fifth, with a private wealth of $1.7 billion, rising twenty three places since the
previous year. Over the last twelve months, despite a fall in share worth (see
box), his wealth has inflated by eleven p.c (which amounts to $180 million),
pushing up his rank an additional four notches to No sixty one on the 2016
Forbes India made List. But Mehta is back of flaunting his wealth. He prefers to
travel within the omnipresent multi-purpose vehicle Toyota Innova—a well-
liked automotive within the taxi industry—rather than a bullet-proof
Mercedes-Benz or Rolls-Royce.
There square measure multiple reports that detail however varied state
authorities have raided the corporate premises with relevancy cases of
evasion, and have questioned its trade-related activities. Mehta, however,
29
maintains that the corporate is on top of board and clear all told its business
activities. “Their [Rajesh Exports’] patterned history has been intriguing,” adds
Hayagriv, United Nations agency is additionally the chairman of the legal
committee of the All India Gems & jewellery Trade Federation.
Mehta’s oldsters had settled from their town Rajkot in Gujarat to Bengaluru in
1946-47. His father Jaswantrai Mehta listed in semi-precious stones, and was
operating for his relative in Gujarat. regarding twenty five years later, he
branched out on his own and came upon Rajesh Diamond Company, that
continued to interchange semi-precious stones. Despite having four sons—
Bipin, 64, Prashant, Rajesh and Mahesh, 44—he selected to call his business
once his third-born. “An prognosticator from Bengaluru told my father that this
boy [Rajesh] can offer you the utmost profit,” remembers Mehta. Since then,
all business ventures by the family are named once Rajesh Mehta. However,
Mehta was ne'er tidy to require over the privately held corporation. “Rajesh
was good in studies and his goal was to become a doctor, as our family needed
him to become one,” says Prashant, United Nations agency has been operating
aboard Mehta since 1982. “He could be a thinker and plans for the longer
term. I’m into execution.” But rather than following medical education, Mehta,
United Nations agency didn’t even be part of school once finishing his
schooling, believed that the jewellery business would be his vocation. “Most
folks in my community square measure in some business or the opposite.
Somewhere this reality did play on my mind,” he admits. The two brothers,
however, didn't see a future in scaling up their father’s business. Instead, they
approached their eldest brother Bipin, United Nations agency was operating
during a bank, for a loan of Rs one,200 to start out mercantilism in silver
30
jewellery. With this cash, they visited Madras and purchased the jewellery.
“We took this to Rajkot and sold it to our relatives,” says Mehta, relation
however they created a neat profit by merchandising their stock for Rs
three,500. Slowly, their focus shifted from merchandising jewellery to relatives
to merchandising it to retailers and wholesalers in Gujarat. However that
wasn’t enough. With the money they attained, they bought silver jewellery
from Gujarat to sell to retailers and wholesalers in Bengaluru, Chennai, and
Hyderabad. In effect, the brothers were mercantilism in jewellery styles of
various ethnic Indian cultures. “We wont to take the southern styles and
popularise them in Gujarat, and the other way around,” says Mehta. “It was
like idlis being sold in Gujarat; they will not become a staple diet, however
they're going to become a elaborate food item, which is able to be had once
during a whereas.” Soon, the brothers were mercantilism in jewellery price Rs
one hundred thousand and also the business was formalised below AN entity
referred to as Rajesh Art Jewellers. The business was additional bolstered by
their call to barter their merchandise. “We wont to barter the Bengaluru
merchandise for the Rajkot merchandise and vice-versa,” remembers
Prashant.
The barter network was then extended, whereby jewellery from Rajkot was
changed for that created in city, that successively was bartered for jewellery
from Hyderabad. “With each barter cycle, we'd increase our capital base by
fifty p.c,” says Prashant, adding that Mehta and he would alternate to sleep
whereas on long bus journeys between cities. “All our capital was in our bag.”
But silver jewelry wasn't as enticing as gold and therefore the Mehta brothers
were hungry for additional. By the tip of 1984, they got a licence underneath
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The Gold (Control) Act of 1968 to interchange gold jewelry. However, Mehta
had larger dreams: He wished to line up a producing facility of his own, instead
of simply interchange gold jewelry. There was, however, a roadblock to his
aspirations. Under The Gold (Control) Act, no company may get, store, and
manufacture gold for domestic consumption. [The producing of gold within the
country at that point was mostly within the unorganised sector, wherever the
metal was either recycled or illegal.
The Act was repealed in 1990.] however Mehta found the way out: “If you
wished to export, you may manufacture in Asian country. The bank of Asian
country would provide you with gold, that may be factory-made for exports
solely.” He grabbed the chance, and in 1989, created alittle producing facility
with around ten staff within the garage of his zero in RT Nagar, Bengaluru. This
was the birth of Rajesh Exports. By 1992, the firm’s export business was Rs a
pair of large integer, with markets within the uk, Dubai, Oman, Kuwait, the US,
and Europe. In 1990, the corporate conjointly created a standalone mercantile
establishment branded as Rajesh Jewels, in Batavia Chambers, that currently
homes Rajesh Exports’ head workplace. within the last 3 years, the shop has
modified to whole new} brand identity of Shubh Jewellers. Currently, there
area unit eighty Shubh stores in Mysore. “Expansion is in our blood.
32
concerning putting in place such an oversized unit. however the corporate
operationalized the ability in 2001-02, on a 10-acre plot in Whitefield, currently
a serious IT residential area of Bengaluru. As of these days, solely 1/2 the
facility’s put in capability is being used. Mehta says he designed it with a 20-
year vision in mind. Over the years, the ability has seen the addition of a
research and development unit that focuses on jewellery styles, new producing
strategies, and saving waste. A machine producing unit has conjointly been
created on the field. Looking back, Prashant says, “This facility has been our
trump and has modified our fortune.” thanks to its size, he adds, “we area unit
able to deliver orders in no time and build giant wholesaling capacities across
the globe.” once a year of the ability changing into operational, revenue
catapulted to Rs one,000 large integer from Rs two hundred large integer. In
2007-08, the corporate created another producing unit, with Associate in
Nursing put in capability of a hundred tonnes every year in an exceedingly
special economic zone in Kochi. And in 2013, it created a gold refinement
facility in Uttarakhand. place along, the Uttarakhand and Valcambi facilities will
refine over a pair of,400 tonnes of gold a year. “I wont to question his choices
earlier, however currently I even have stopped. His vision is five-fold, and he
has ne'er gone back on his words,” says Prashant.
Future perfect?
“Over successive ten to twelve years, we have a tendency to area unit assured
that our retail business, that is one % [of consolidated revenue] currently, can
represent around ninety % of our total turnover,” says Mehta, United Nations
agency is attending to open a pair of,500 stores across Asian country at
intervals that point.
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he's conjointly wanting to roll out associate degree ecommerce retail venture
for gold jewelry in a very year from currently. Besides, plans area unit afoot to
enter the airdrome nontaxable merchandising sector. “Our profit margins area
unit concerning zero.70 % and that we area unit operating towards a 15-fold
jump, that we have a tendency to area unit about to reach through retail,” is
all that he says concerning his plans.
There area unit several trade goods players in Asian country United Nations
agency have entered the retail arena recently. Though retail has given them
visibility, their personal wealth continues to be generated in the main from
their core commercialism activities. “For me, a in businessperson isn't one
United Nations agency has been terribly good in business deals and so has
34
created a great deal of non-public wealth,” says Viswanath. “A in
businessperson is one United Nations agency has designed an establishment
and a inheritance.” will that not build Rajesh Mehta a good entrepreneur?
“Time can tell,” adds Viswanath. “He’s young, his retail venture is simply four
Management
Profile of directors
RAJESH MEHTA
Executive chairman
35
Mr rajesh Mehta has more than thirty year of experience in functioning and
management of jewellery trade and has travelled extensively within india for
establishing a strong network in the industry. Rajesh Mehta also consulted
various gold and jewellery organisation including government and trade bodies
for rendering advise on development of the business.
PRASHANT MEHTA
Managing director
Prashant Mehta is the founder director of this company. Currently he was the
managing director of rel at the age of 53. Now he is functioning and holds
specific charge of the production unit of rel. He has more than thirty year of
experience in the jewellery business. He has been instrumental in setting up
the production and R&D facilities of the company and has developed several
new processes, system and designs
Venu madhava reddy was the non executive and independent director of rel at
the age of 45. He is an administrative and statutory compliance expert.he is a
recognised figure in advising companies on compliance of statutory
requirements. He oversees and advises the company on streamlining the
36
various divisions of the company to achieve better and effective administrative
control.
Shankar Prasad
Non executive and independent director
Shankar Prasad is Non executive and independent Director in rel. At the age of
55 ,Shankar Prasad is well secretary for this company and they have an
experience of more than 35 years in the field of secretarial practices. He also
expert in corporate governance practice. He give advises to their company in
law matter and closely involved with the secretarial department of the
company for ensuring the best corporate governance for the Company.
Vijaya Lakshmi
Vijaya Lakshmi was non-executive and independent director in rel. at the age
of 66 year, vijaya lakshmi is expert in human resources development and they
have an experience more than 20 years in this field. She is the only woman
director on the board of the company.
She manage the human resources policy of this company. She have been
innovative idea to develop human resources policy of the company.
37
Joseph td
Non executive and non independent director
Joseph td is Non Executive and Non Independent Director. Now his aged is 57
years, and he is Post Graduate in Human Excellence. He has an experience of
more than 15 years in administration and management.
Vijendra rao
Vijendra Rao is the chief financial officer of the company. At the age of 65 and
he has an experience of more than 35 years in the field of finance and
accounting. He is in the charge of financial policies of the company and
oversees the accounting standards and financial compliance of the Company.
Nidhi Tulsyan
Company Secretary/Compliance Office
Mission
38
Rel objective is to established themselves in a global leader in the value chain
of gold. Now they are largest global gold company. They put all efforts from
theirselves to ensure that they are in sufficient global share in the entire value
chain of gold by moving up the value of chain by making available globally to
the retail consumer, gold jewellery and investment gold of the finest quality
and designs at the best prices.
The only company in the world with presence across the entire value
chain of Gold from refining to retailing.
Extensive marketing network covering entire India and the major gold
markets of the world.
39
REL has one of the world's largest active jewellery design database of
29000 designs.
The securities of REL are listed and traded in India on the NSE and BSE.
REL securities are widely held, with some of the world's top institutions
being the share holders.
Strength
Lowest cost gold refiner and gold jewellery producer in the world.
One of the largest and the most advanced R&D facility in gold refining,
bar making and jewellery making.
The R&D facility at Valcambi, Switzerland has many global first's to it's
credit including manufacturing the first minted gold bar in the world.
40
The R&D at Bangalore, India has developed many proprietary jewellery
making processes and designs.
Most integrated jewellery entity with presence across the value chain of
gold from mining up to retailing.
Objective
41
To identify the which type of interview conduct by companies
LITERATURE REVIEW
Recruitment
Definition
Meaning
43
apply for jobs then there will be a scope for recruiting better persons. The job
seekers too, on the other hand, are in search of organisation offering them
employment. Recruitment is a linkage activity bringing together those with
jobs and seeking jobs.
sources of recruitment
when the organisation plans for the recruiting process, then the first thing is to
consider the required number of applicants that should be recruited. There are
some possibilities that some applications would not be accepted which may
not be qualified enough. So it is important to recruit higher number of
applicants than expected to hire.
The organisations have two options to fill the vacant posts of the upper level
management by either hiring employees from outside of the organisation or by
promoting the existing lower level employees.
There are two sources of recruitment i.e. internal and external recruitment.
Internal recruitment
When there come job vacancies in the organisation, the first priority that an
organisation focus is replacement from internal environment of the
organisation. The existing employees think they should be prepared first for
the vacant positions in the company as they already serving the the company
with potential and commitment. It also becomes easy for the HR as they have
access to the records of the existing employees and can select them according
to their capabilities.
44
Promotion from within: Many organisation prefer to promote their
entry level employees to the higher level positions. The performance
appraisal are reviewed for the purpose of identifying the employees that
have potential and desire to be promoted.
job posting: Under job posting, the organisation informs its employees
about the new job opening through publications, bulletins and personal
letters.
Contacts and referrals: The organisation supports its existing employees
to attract the application of their friends and relatives for the vacant
posts. In this way the employees refer their associates and friends to
apply for the post which is much cost effective and quick process of
recruitment.
Demotion: depending on the performance of the employees of the
organisations, sometimes managers have to take decisions regarding
lowering the positions of few employees of the organisation.
Retired employees: If the organisation do not find the right persons to
fulfil the key managerial positions then they call back the retired
employees for achieving the objectives.
Transfer: Transfer refers to the process of interchanging from one job to
another without changing in the rank and responsibilities. It can also be
the shifting of employees from one department to another department
or from one location to another location.
External Recruitment
The organisation is concerned with the external recruitment in order to fill low
level post, acquire different backgrounds employees with unique ideas and
obtaining of required skills that existing employees do not possessed.
45
Sources of the external recruitment:
Selection
Definition:
Meaning:
46
the organisation. It is the process of choosing the most suitable candidates
from those who apply for jobs to desired candidates.
Challenges faced by HR
Recruitment & choice is one in all the vital aspects of human resource
designing. Human resource designing ensures that correct and right quality of
staff square measure used therefore on deliver the goods the structure goals.
47
Selection concerned a careful screening and testing of candidates United
Nations agency have place within their applications for employment in the
enterprise.
The enterprise should select the most effective and therefore the most
promising persons from among the candidates. during this sense, it's going to
be aforementioned that whereas accomplishment may be a positive operate
therein it seeks to induce as several persons as attainable to use for
employment within the enterprise. choice is negative operate as a result of it
aims at eliminating those candidates United Nations agency don't seem to be
found appropriate in one respect or the opposite.
The information required in the application form will include some or all
of the following:
Professional qualification(s).
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Languages known- ability to read, write and speak.
References
Space for the candidate’s signature, date and place and for workplace use is
given at the top. The written forms typically contain an excessive amount of
written matter feat very little house for the somebody to fill in his particulars.
There ought to be a minimum of fourfold the maximum amount house to put
in writing within the type as is roofed by the print. Some firms have forms
written in several colors for various classes of posts. This facilitates the finding
out and handling of applications by the involved officers.
49
2.Interview :- An interview is that the 1st face to face interaction between
the candidate and therefore the company representatives. it's a circular
function qua non for candidates World Health Organization qualify within the
1st screening as probable ones having all the fundamental necessities. The
objectives of choice interviews area unit to elicit data regarding the
candidate’s motives and behavior, to assess temperament, to ascertain the
factual data already given by him and to tell him regarding the task and
therefore the company.
50
For recruiting technical and extremely hot personnel, technical interviews is
also organized to assess the ability of the candidates in their own special fields.
The technical professional on the choice board ought to properly assess the
candidate’s strengths and weaknesses. If he provides his judgement in such
terms as a ‘nice chap’, or ‘got perturbed easily’, or a ‘bit glib’, he doesn't take
his job seriously.
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Qualifications
Brain and abilities
Motivations
Adjustments
The interviewer should keep an open mind till the end of the interview. Too
much warming up to the candidate should also be avoided. The candidates
should be given an opportunity to talk in a free atmosphere. There should be
minimum stress in the beginning so that the candidate does not feel nervous.
The room where the interview is conducted should be free from interruptions
of telephone calls or visitors.
The assessment of the interviews should be recorded immediately after the
interviews are over. All members of the board/panel should give their rating on
a defined scale such as- A = Outstanding, B = Good, C = Average and D = Poor.
Final selection should be made on the basis of consensus as far as possible
after discussing the relative merits and demerits of potential candidates who
are on the top of the list.
52
Intelligence tests:- Intelligence tests square measure significantly
helpful in choosing candidates for jobs that necessitate downside
resolution talents or that involve intensive coaching. completely
different types of intelligence tests square measure used for candidates
of various age teams.
53
inventive work and individual or cluster responsibilities could also be
observed by administering interest tests.
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6. Appointment Order:- The selected candidates square measure issued
letters of appointment once the recommendations of the choice board square
measure approved by competent authority within the company. Appointments
at senior positions like the chief executives, general managers, money advisors,
etc. want the approval of the board of administrators. The chief government is
also the approving authority within the case of alternative posts.
An appointment order states the post offered, remuneration and perquisites,
service conditions, length of the post (permanent, temporary, contractual),
reportage authority, deadline for human activity acceptance and change of
integrity the post, etc. it's punctually signed by the using authority and
becomes the primary basis of written agreement relationship between the
corporate and also the candidate.
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C. It is purposive as the problem is clearly spelt out and the information
collected serves the specific purpose of dissecting the problem and
seeking answers to it.
D. It is scientific. By being systematic and purposive, it identifies methods,
tools, approaches and techniques to understand/ solve the problem.
E. It can be generalised. As the study is controlled for specific purposes,
extraneous factors and irrelevant matters are not allowed to influence it
and clear conclusions which can be generalised are easy to draw.
Personnel analysis is that the task of looking and analysing facts for
determination personnel issues and incoming at principles/laws governing
their answer. it's necessary for anticipating personnel issues probably to occur;
evaluating current policies, changes in policies and practices; predicting
employees’ response to changes (be it machinery, amendment of labor,
promotion policies, staggering holidays, performance appraisals, welfare
measures, etc.)
Since analysis is choice of facts in mere areas and hunt for trends that may
facilitate in finding the issues, it are often of varied sorts or AN integration of a
number of sorts like, specific case studies, historical studies; opinion survey,
explorative studies, experimental studies. what's necessary could be a sound
data of the method of analysis and numerous steps that square measure to be
followed through the identification of issues, ways of information assortment,
analysis and conclusions.
8. Personnel Statistics:-
Depending on the size of the company, a statistical cell to collect and collate
data may be helpful in analysing many problems and decision-making
processes to reduce conflicts and confrontations.
56
Research methodology
57
Definition of research- Research is defined as the creation of new knowledge
and/or the use of existing knowledge in a new and creative way so as to
generate new concepts, methodologies and understandings. This definition of
research encompasses pure and strategic, basic research, applied research and
experimental development.
Objectives of research
Recruitment
Definition
58
According to DeCenzo and Robbins, “Recruitment is a process of discovering
potential candidates for actual or anticipated organisational vacancies. Or from
another perspective, it is a linking activity bringing together those with jobs to
fill and those seeking jobs.”
Meaning
sources of recruitment
when the organisation plans for the recruiting process, then the first thing is to
consider the required number of applicants that should be recruited. There are
some possibilities that some applications would not be accepted which may not
be qualified enough. So it is important to recruit higher number of applicants
than expected to hire.
The organisations have two options to fill the vacant posts of the upper level
management by either hiring employees from outside of the organisation or by
promoting the existing lower level employees.
There are two sources of recruitment i.e. internal and external recruitment.
Internal recruitment
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When there come job vacancies in the organisation, the first priority that an
organisation focus is replacement from internal environment of the organisation.
The existing employees think they should be prepared first for the vacant
positions in the company as they already serving the the company with potential
and commitment. It also becomes easy for the HR as they have access to the
records of the existing employees and can select them according to their
capabilities.
External Recruitment
The organisation is concerned with the external recruitment in order to fill low
level post, acquire different backgrounds employees with unique ideas and
obtaining of required skills that existing employees do not possessed.
Selection
Definition:
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According to R.M.Hodgetts, “Selection is the process in which an enterprise
chooses the applicants who best meet the criteria for the available positions.”
Meaning:
1.job vacancy
8.employee
2.job analysis
evaluation
6.selecting and
4.screening
appointing
applications
candidates
5.interviewing
candidates
Challenges faced by HR
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Inefficient talent sourcing- HR professionals spends countless hours and
invest a lot of effort trying to find them, but with poor results.
Not having enough resources
Finding workers who fit the company culture.
Fetching right candidates at right time.
FACTOR ANALYSIS
recruitment precodure
35% centralised
decentralised
65%
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Table 1: recruitment procedures
Interpretation:
2. Recruitment Sources
PERCENTAGE
INTERNAL RECRUITMENT EXTERNAL RECRUITMENT E-RECRUITING
15%
25%
60%
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Table 2: recruitment sources
Interpretation:
Each company have their own methods of recruiting employees which are both
favourable for the employees and the organisations. Recruitment are either done
by internally or by externally otherwise by both procedure and including E-
recruiting. Internal recruitment is a process where employees are recruited
within the organisation whereas external recruitment is done using outside
resources. E- recruiting is done by uploading information on the internet with
some applied conditions (which can also be called external recruitment).
The above pie chart shows that 60% of the respondents or employees of Rajesh
exports are in favour of internal recruitment and the rest 25% are in favour of
external recruitment and 15% are in favour of E- recruitng. That means mostly
employees consider internally recruiting than the externally recruitment. As it
also create sense of security among existed employees and it also cut the
additional expenses for externally recruiting.
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key drivers of E-recruitment
50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
reduced recruitment cost increase the speed of time employee better tool for improving the corporate
recruitment team image and profile
Interpretation:
Improvement of the corporate image and company profile is the most preferred
key driver of E-recruitment with 46%. And the least preferred key driver is the
increase speed of time with 14%. As e-recruitment eases or reduces the time
consumes on recruiting process. As the Rajesh Exports wholly doesn’t
depended on e- recruiting as it also be considered as a part of external
recruitment.
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Chart Title
rank 5
rank 4
rank 3
rank 2
rank 1
Interpretation:
In every company, there are some factors which affects the recruiting policies.
the most preferred factor affecting recruitment policies are organisational need
followed by the organisational goals, recruitment costs, recruitment source and
personnel policies. Every factors have their own weight in formulating the
recruitment policies. Rajesh Exports found that organisational need should
have the first priority in formulating recruitment policies.
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number of employees
135000
130000
125000
120000
115000
110000
2017 2018 2019
number of employees
Interpretation:
The above bar graph shows the total number of employees of Rajesh Exports
from the year 2017 to the year 2019.the maximum number of employees are in
the year of 2017 i.e.132800 and the lowest number of employees is in the year
of 2018 i.e. 119700.
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6. Number of recruitment in different department (manpower supply
covering)
Chart Title
350%
300%
250%
200%
150%
100%
50%
0%
2017 2018 2019
Interpretation:
The above data shows the number of recruitments made by the company in
different departments of the organisation from year 2017 to the year 2019. As
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the requirement of the employees in respective fields fluctuates every year. In
2017 the company invested more in finance department following by sales,
marketing, product and designing. In 2018, the company invested more in
designing and finance following by sales, marketing and product. In 2019, the
company invested more in marketing and finance followed by sales and product
designing.
20%
40%
20%
20%
Interpretation
From the above graph 40% of the employees are completely aware, 20% are
partially yes, 20% are partially, 20% re partially no are aware of the recruitment
and selection of the company. Majority of them have complete awareness about
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recruitment of the company. So it is necessary to ensure the recruitment
awareness to all job seekers for the effective and efficient employees.
13%
26%
61%
Interpretation
From the above graph it was found that both experience and academic are
considered during the selection process. However, experienced people are given
more consideration rather than freshers.
Findings
The collected data are analysed and general observation has proven that
RAJESH EXPORT LIMITED has done remarkable job in its human resources
department.
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