UPCYCLED PRODUCT

CONCEPT

Kalianna Keels
FASM 400-02
Table of

Contents

Brand History
Mission Statement
Competitive Advantage
Sustainability Initiatives
Target Persona
Competitor Pricing
Product Instructions
Cost Sheet
Advertising Mockups
Brand History

Chloé was founded by French designer Gaby Aghion

in 1952, and was one of the first fashion houses to
create chic ready-to-wear with couture sensibilities:
breezy, feminine designs made from luxurious
fabrics and infused with keen details. It's since
become a go-to brand not just for luxury apparel but
also for iconic handbags, trend-forward footwear
and signature fragrances.

1
Mission

Statement

"Chloé is a distinctly feminine vision, one that

exudes inner strength and embraces freedom to be
who you are. We encourage a relevant vision
fueled by six meaningful values: natural
femininity, modernity, free-spiritedness,
effortlessness, sisterhood and grace."

2
 Brand Equity
Relevant celebrity
endorsement
“Chloe Girl” persona
Element of exclusivity

Global Recognition
Competitive Distinctive brand
characteristics
Advantage Minimal, timeless logo

Heritage
Made by women for
women
Deisgned around the
personality of the customer

3
 Sustainability Initiatives
Where feasible, the materials
used by suppliers for storage and
transportation should be
recyclable, renewable and
reusable.
RICHEMONT GROUP S.A.
We seek to reduce our relative
energy consumption and carbon
footprint, by continuously increasing
our use of energy-efficient solutions
and renewable energies in our
manufacturing sites, boutiques and
offices.
Through regular monitoring,
auditing, and ongoing
communication towards our
employees, we fulfill our
commitment to sustainable,
environmentally sensitive
business practices.
4
 Target Persona

HELENA BROOKS
Age: 31
Income: $115,000
Marital Status: Single
Education: Pratt Institute
Occupation: Interior Designer
Location: New York City, NY
VALS: Innovator, Experiencer

Helena is a successful and established interior designer, but photography is

also one of her greatest passions. Even though she loves to cook, she has a
weekly standing date night with herself at her favorite restaurant. She never
misses a yoga class, and looks forward to ski trips with her girlfriends. The
Chloe Girl is very feminine, well-traveled, and effortlessly chic. She is
empowered and independent, yet elegant and romantic. She dresses for
herself, stylish yet simplistic. She appreciates how versatile, yet high-quality
Chloe is so that she can experiment with styling over time.
5
Competitor Pricing

COACH MONCLER MOUSSY CAALO

Lisbonne Leaf-Print Oversized MA-1 Reversible Sustainable
Leather Puffer Blouson
Jacket Bomber Jacket Down Cropped Coat

$995.00 $2,555.00 $690.00 $1,190.00

6
 Our Product

Description
100% Recycled Nylon Bomber Jacket
Retails for $387.65
Insulation is created by utilizing cotton
and wool fabric scraps from other Chloe
productions
Relaxed fit
Front Zip Closure
Side Pockets
Signature "O" Zipper Pull

7
1: Front
Cut 2 of Fabric, mirrored
Cut 2 of Lining, mirrored

2: Sleeve
Cut 4 of Lining

3: Pocket PATTERN PIECES

Cut 4 of Lining

4: Collar
Cut 1 of Fabric

5: Back
Cut 1 on fold of Fabric
Cut 1 on fold of Lining

8
Instructions

1. Sew the pockets onto the bottom corners of the front

and back panels, right sides together. The longer side
of the pocket pieces should run along the bottom of the
jacket, not the sides.

2. Place the front and back panels right sides together,

lining up the pockets from the bottom. Sew along the
dotted line, around the pocket and up the remainder of
the side seam.

3. Pin and/or stay stitch the pocket toward the front

panel.

4. Attach the front and back panels at the shoulders

and attach the sleeves, right sides together. 9
Instructions cont.

6. Follow steps 1-6 for the lining.

7. Pin and sew the collar to the right sides of both

the lining and the outer layer.

8. Begin by placing a cuff inside one of the

sleeves, right sides together. Sew the cuff while
stretching it, or gather the sleeve and use a zig-
zag stitch to avoid losing any stretch.

9. Attach the waistband to the outer layer and

lining the same way.

10. Turn jacket right side out and sew in zipper.

10
Cost Sheet

11
Website

12
 Chloe: New Sustainable Bomber!

Email

13
Instagram

14
Window Display

15
Signage

16
Sources
https://www.chloe.com/us https://www.whowhatwear.com/chloe-fashion/slide12
https://www.richemont.com/our-businesses.html
https://www.linkedin.com/company/chloe/about/
https://www.richemont.com/images/about_richemont/corporate_governance/richemont_supplier_code_of_conduct_2017.pdf
https://www.moodfabrics.com/
https://www.fabricwholesaledirect.com/products/nylon-ripstop-dwr-fabric?variant=18140620816499&gclid=Cj0KCQiA-
rj9BRCAARIsANB_4ACmsgAZRUjGsdEIXP55G5eUzxIjBg766oUXrqs-KOTb0wxTBp8K1XsaAtVKEALw_wcB
https://www.moodfabrics.com/blog/mood-diy-free-reversible-bomber-jacket-sewing-pattern/
https://www.bergdorfgoodman.com/p/moncler-lisbonne-leaf-print-jacket-prod144270116?
ecid=BGCS__HighAUR&utm_source=google_shopping&adpos=&scid=scplpsku114120456&sc_intid=sku114120456&gclid=Cj0KCQiA-
rj9BRCAARIsANB_4ADtnwfkJ8gbN-P6hwidBo670PX70KqysMem42-RApcY38RlZfhiJN4aAkreEALw_wcB&gclsrc=aw.ds
https://www.coach.com/coach-leather-puffer-blouson/C0351.html?dwvar_color=BLK#start=9
https://www.verishop.com/product/p1640383348771?
variant_id=14324790951971&campaign_id=6498098148&adset_id=75405569902&ad_id=381980265009&kwid=pla-
940435763918&d=c&mt=&kw=&pl=&adtype=&pid=A10033015056300&utm_source=google&utm_medium=cpc&utm_campaign=1.801
91001_verishop_us_all_18-65_google_acq&gclid=Cj0KCQiA-
rj9BRCAARIsANB_4ABLyNyERNN_7R8ihXVItfPkvWdXLeKhpNG9n5aYkwdixhz4WOYYKkMaAorWEALw_wcB
https://www.olivela.com/products/caalo-reversible-sustainable-down-cropped-coat-620639