Tik Tok for Business

Insait

19.02.2019 / Tik Tok

Content

• Why Tik Tok?

• Who are using Tik Tok?
• 5 Steps planning
• 3 Brand cases
• 7 Businesses who get it
Why Tik Tok?
Why Tik Tok?

Tik Tok is the world’s fastest growing social media application created by 

ByteDance, a Chinese company. The app is for creating and sharing 

short 15 second videos, usually with music in the background.

1. Interesting way to engage with your audience on a modern platform

Why Tik Tok?

Tik Tok is the world’s fastest growing social media application created by 

ByteDance, a Chinese company. The app is for creating and sharing 

short 15 second videos, usually with music in the background.

1. Interesting way to engage with your audience on a modern platform

2. Video content is the king in social media strategy
Why Tik Tok?

Tik Tok is the world’s fastest growing social media application created by 

ByteDance, a Chinese company. The app is for creating and sharing 

short 15 second videos, usually with music in the background.

1. Interesting way to engage with your audience on a modern platform

2. Video content is the king in social media strategy
3. Easy approach to AI for your company’s digital marketing
Why Tik Tok?

Tik Tok is the world’s fastest growing social media application created by 

ByteDance, a Chinese company. The app is for creating and sharing 

short 15 second videos, usually with music in the background.

1. Interesting way to engage with your audience on a modern platform

2. Video content is the king in social media strategy
3. Easy approach to AI for your company’s digital marketing
4. Reach new audiences / +500 million users
Why Tik Tok?

Tik Tok is the world’s fastest growing social media application created by 

ByteDance, a Chinese company. The app is for creating and sharing 

short 15 second videos, usually with music in the background.

1. Interesting way to engage with your audience on a modern platform

2. Video content is the king in social media strategy
3. Easy approach to AI for your company’s digital marketing
4. Reach new audiences / +500 million users
5. Take your business to the next level with user-generated content
Who are using
Tik Tok?
Users and content

• 90 % of users are under the age of 35

• The strongest engagement compared to other
platforms
Users and content

• 90 % of users are under the age of 35

• The strongest engagement compared to other
platforms
• One example of extremely popular non-celebrity Tik
Tok influencers is @jennifererica with 4 million fans
Users and content

• 90 % of users are under the age of 35

• The strongest engagement compared to other
platforms
• One example of extremely popular non-celebrity Tik
Tok influencers is @jennifererica with 4 million fans
• Brands and celebrities have already created Tik Tok
accounts such as Kardashians and Coca-Cola
Users and content

• 90 % of users are under the age of 35

• The strongest engagement compared to other
platforms
• One example of extremely popular non-celebrity Tik
Tok influencers is @jennifererica with 4 million fans
• Brands and celebrities have already created Tik Tok
accounts such as Kardashians and Coca-Cola
• Short videos which can be edited in different ways
by adding filters and music, speeding up, slowing
down and sharing in different platforms
5 Steps planning to use for business
 5 Steps

1. Content 
 2. Timing
 3. Activity
 4. Idea
 5. Advertising


Create catchy hashtag Recommended to The more you post, Original idea, It is possible to do
challenges which are post content around the more it correlates music and paid advertising in
easy to participate. noon and evening into better relevant hashtags Tik Tok. The best way
Great example is is to collaborate with
engagement
influencers. Other
Coca-Cola’s
possibilities are
#shareacokeandasong
Facebook audience
network etc.
3 Brand Cases
Coca-Cola, Dunkin’ Donuts
and Red Bull

1. Coca-Cola - Created ”Share a Coke and a Song”

campaign to encourage people to share content with
Jason Derulo’s lyrics Coca-Cola bottles

2. Dunkin’ Donuts - Created ”DD Love” campaign for

followers to create love story related content by
sharing their hashtag

3. Red Bull - Account is built around extreme sport

videos and #GivesYouWings theme
7 Businesses who get it
Accounts

Dunkin’ Donuts Warner Music Gymshark Red Bull

MTV Coca-Cola NBA Fenty Beauty

Make sure you don’t miss 

out on our next Social Media Memo.
”How to implement Tik Tok to your
digital marketing strategy”.

Follow us on Linkedin! / Contact: CEO Mika Käyhty, mika@insait.com +358 405115050

https://theconversation.com/tiktok-the-worlds-most-valuable-startup-that-youve-never-heard-of-109302 | https://edition.cnn.com/2018/11/21/tech/
tiktok-app/index.html | https://www.chinabrands.com/dropshipping/article-tik-tok-marketing-strategies-15749.html