WELCOME

TO MY
PRESENTATION
MAJHARUL ISLAM
ID- BTE00505254
Soap Brands in Bangladesh
Brand Name & Logo-
Product Name-
AWESOME SOAP
Feel fresh, feel awesome.
Objective-
To assess the current soap market in order for the Business project to be profitable
and successful.

Vision-
Being the benchmark of excellence in producing high-quality organic soap.

Mission-
 To produce well-formulated soap
 To supply the product at a low price
 To reach the customer & consumers need, want & demand
 Build a good relationship with customer & consumer.
Market Segmentation-
According to
Age
Gender
Income levels
Frequency of purchase
Skin type
Geographical location.
Competitors-
Lux, Lifebuoy, Keya, Dettol, Meril, Dove, Cool, Tibet,
Santoor etc.
SWOT Analysis-
Strengths:
• Available for all skin types
• No age restriction
• Absence of harmful chemicals.
Weakness:
• New product with a new brand name
• A lot of substitute products.
Opportunities:
• Top choice among organic soaps
• Growing consumer market for improved and alluring soaps.

Threats:
• Local competitors
• New entrants
• High competition.
Marketing Mix (4p’s)
Product-
 Common Elements- Organic oils of Palm, Coconut, Olive oil.
 Aloe Baby Soap- Natural Lavender Essential oil Blend, Aloe vera, Organic
Rosemary Extract.
 Dry skin Product- Coco butter, Organic powdered Oatmeal, Rosemary Extract.
 Oily Skin Product- Balsam Essential oil blend, Mineral Pigment, Milk.
 Price-

SL No Quantity Price Lux Dettol Dove Meril

1. 40gm 8/- 10/- 15/- - -

2. 75gm 20/- 22/- 32/- - 21/-

3. 100gm 25/- 30/- 39/- 75/- 30/-

4. 125gm 32/- 35/- 44/- 90/- -

5. 150gm 40/- 42/- - - -

Place:
Trying to access every
geographical market
Trying to spread all super
shops & Shopping center
To spread in commercial
area & busy area of the city
Spread in all wholesaler
market.
Promotion:
Advertisement through
→Newspaper
→TV channels
→Posters
Personal selling
Public relation
Sales promotion.
 Launch of
product

Lead the Action Completion

market Programs in 1 year

Increasing
promotiona
l activities