Founders

 Larry Page and Sergey Brin met at

Stanford University in 1995. By
1996, they had built a search engine
(initially called BackRub) that used links
to determine the importance of individual
webpages.
About Google
 Google is an American multinational corporation specializing
in Internet-related services and products. These
include search, cloud computing, software, and online
advertising technologies.

 The name „Google‟ was an accident. A spelling mistake made

by the original founders who thought they were going for
„Googol‟.

 96 percent of Google‟s total revenue comes from advertising.

 Google estimates that the "I'm feeling lucky!" button has

cost approximately $100 million dollars in lost ad revenue, but
Google still keeps the button because the users like it.

 620,000,000 daily visitors to Google.

Mission statement

 The Company‟s mission to “organize

the
worlds information and make it
universially accessible and
useful.”
Google Locations

 The headquarter in Mountain

View, California, the Googleplex
 70 offices in more than 40 countries
around the globe.
Cloud computing
 Google also pursuing a cloud computing systems to
change market productivity via such applications,
 Word processing,
 Spreedsheets,
 Presentation software

 As technological analysits claims that these

applications improve the cloud computing experience
and thus, it cumulatively expected to grow to $95
billion by 2014.
Rivals
 Including this month announced deal to buy Nest Labs
Inc. for $3.2 billion in cash, Google has spent more than
$17 billion in the past two years to purchase hardware,
software and advertising-technology companies,
according to data compiled by Bloomberg.
 Crunching the numbers, Bloomberg found Apple,
Microsoft, Facebook, Amazon and Yahoo spent a
combined $13 billion acquiring companies during the
same period.
Location

 Google acquired digital mapping company Keyhole in

2004, and launched Google Maps and Google Earth in
2005.

 Today Maps also features live traffic, transit directions

and street-level imagery, and Earth lets you explore the
ocean and the moon.
Maps
 They believe that, the development of new internet applications offering
advertising opportunities.

 Google Maps allowed Internet users to search and view satellite

images of any location in the world. Then, they added,

 Real estate listings and short personal messages could also be

linked to Google Maps locations.

 Location based promotional businesses have great opportunity

(expected to reach over 60 billion in 2016), thus this makes
streetfight within the strongest rivals Apple & Google.
Google Search Engine

 They expanded their search logic and

improved search experience with adding
specific searchs;
 Book Search,
 Music Search,
 Video Search,
 Google News to include archived news articles
dating to 1900.
Adsense

 The AdSense program served content-relevant Google

text ads to pages on Google Network websites.

 60 percent of advertising dollars generated from tha ads.

 Google‟s AdSense program also allowed mobile phone

operators to share in Google revenues if text and image
ads were displayed on mobile handsets.
AdWords

 In 2000, Google introduced AdWords, a self-

service program for creating online ad
campaigns. Today our advertising
solutions, which include
 display,

 mobile and
 video ads as well as
 the simple text ads
Gmail

 In 2004, Google launched Gmail. The approach to email

included features

 Speedy search

 Huge amounts of storage

 Threaded messages (SMS etc.)

 Integrated services for free… (actually, as they said:

“there‟s no free lunch.”)
Broadcast yourself: Youtube

 In 2006, Google acquired online video sharing

site YouTube in 1.65 Billions. Today 60 hours
of video are uploaded to the site every
minute.
 Cat videos,
 Citizen journaism,
 Political candidacy,
 Double rainbows have never been the same.
The little green robot arrives:
Android
 In 2008, Google had launched Android.

 Android was not a phone but an operating system that Google

made available free to any phone manufacturer wishing to
market mobile devices with internet capability.

 Android core applications included Wi-Fi capability, e-mail, a web

based calender, google earth maps, a browser, and GPS.

 Android is a mobile operating system which allowed wireless

phones manufactures such as LG, HTC, Nokia, Samsung to
produce smartphone businesses. (as Apple‟s rival iphone –iOs-)
Android
 Investments in mobile businesses;
 Google announced Android and the Open Handset Alliance, in
2007.
 In 2012, Google acquired Motorola Mobility for $12.5 billion, to
gain advantage on patents & rights in order to enter smartphone
& tablet computer industries.

 The growing mobile business allows new way of doing the

business, such as,
 Banner ads and video ads display on mobile phones.
Google Chrome business
 In this sense, Google Chrome operating system launched in
2009 were developed specifically to accomodate cloud
computing applications.

 With this software, google deliver relevant search-based ads

to internet users.

 Google had entered into agreements with Acer, HP, and

Lenovo to begin producing netbooks that would use the
Chrome OS and Chrome browser to access the cloud-based
Google Apps productivity software.
Google +
 In 2011, Google introduced the Google + project aimed at
bringing the nuance and rtichness of real-life, sharing to the
web, and making all of Google better by including
people, their relationships and their interests.

 Afterwards, Facebook imitated the features and applied in

next patches, thus recent facebook features are picked from
the Google+‟s abilities.
2013 Total
Revenue is
US$
59.82 billion
THANK YOU