Ana María Pulgarín Vesga

ID:000373580

Wal mart
What is the dimension of Wal Mart?
It is considered one of the largest industries and corporation in the world, it´s headquarters
is located in kansass. It´s imports come mainly from the Asian country China. Its profits are
over 550 billion dollars.
What does Wal Mart bring to the consumers and who are they?
Low prices and good deals. Wal Mart focuses on those low and middle class people who
are looking for very low and affordable prices for themselves. In the text the author
commented that in wal mart stores can find blue jeans of women which cost from 7 to 9
dollars.
What are the main criticisms towards wal Mart?
One of the biggest criticisms they make of Wal Mart is the exploitation of workers, because
they do not have decent conditions to work, the countries where their factories are located
are Bangladesh, China and the Philippines. And these are located in the poorest
neighborhoods of these cities. In addition, they pressure suppliers to have very low prices.
How does Wal Mart use to do business segmentation?
Geographic Behavioral
The behavior as a consumer is according to
It is located in both rural and urban areas the offers and promotions given by the
establishment. Cost advantage

Demographic
Wal Marth is focused on people with
families looking for competitive prices in
the market. Lower class, working and
middle class
Psychographic
Wal Mart creates a desire to buy by the way
their products are distributed. and looks for
the need or desire to consume