Functions of in- ouse PR

1. Interpret public opinion to the management by gathering feedback information about public
attitude towards the organisation.

2. Keep the management informed of political and economic Trends that have an effect on your
organisation.

3. Inform the public about the corporate objectives and programs of cooperation including the
services taken up for the benefit of customers

4. Identify the adverse criticism on operation of cooperation behaviour of the employees appeared
in the newspaper and as obtained from other resources like written or oral complaint from opinion
leaders

5. Clarifications on criticism appearing in the press without any basis

6. Arrange for the editing, printing and distribution of the house journal

7. Arrange for training in public relations and the code of etiquette for the employees of the
corporation

8. Organize Open house program and to bring the public closer to the Corporation

Public Relations budget

Public Relations budget is a forecast of expenses that are incurred in the management of a public
relations department and execution of the . The considerations that go into the preparation of a
public relations budget are: Public Relations activities planned for the year, involved in executing the
programs. Administrator expenses are also added to the annual budget .

PR department plan

Is a prerequisite for the implementation of any program or activity . Purest bi cost- invaluable to the
management, frightful place within the overall strategic Development Plan . There could be a long
term and in order to achieve corporate Public Relations gold . Contents list for corporate Public
Relations department in plant are as follows -

. Executive summary
. Budget performance
Budget proposals

Implementation of Corporate public relations

Media wise programs

Departmental structures

objectives and public relation policy

Merits of in house department

. In house public relation department is an integral part of your all other internal department . Tables
to establish better communication with internal and external public including all internal department
such as final, h r, production etc.

. Employees of PRB enjoy permanence in the organisation continue till the retirement whilewhy PR
firms account executive are less permanent .

. The internal department can manage effectively the printed material / corporate publications
effectively as it is easy to collect background material within the organisation . examples of
documents: House journal, coma files, can be produced .

. The internal PR department can give a full time service which is not subject to any additional
expenditure for the organisation.

Limitations of inhouse PR

1. The head of the PR department is an employee of the organisation and tend to be uncritical and
Biased because of the influence of the management .

2.The in-house PR department cannot have a varied experience of handling various areas of public
relations management that a public relations form

3. The head of PR department for his / her team members are liable for transfer .

4. In some cases pR officers are chosen without any training and education in PR date and
professionals causing great damage to the communication capital of the organisation .

Second system public Relations consultancy

It is an independent specialised business organisation involved in the practice we are to conserve the
clients organisation executive PR program.

There are two types of PR firms . The first is of those that are independently owned and managed by
a single individual a group of individuals or a partnership .

The second type is of those that are a division or a subsidiary of national form holding company .

Important PR agencies in India which handle Indian and multinational clients - genesis public
relations, good relations, burson marsteller Rodger Pereira,etc .

PR services

Marketing Communications

Executive training

Research and evaluation

Media analysis

Crisis communication

Community relations

Corporate Communications

Events management

Reputation management

Government relations

Branding

Financial relation

Advantages

Independence service

Long and varied experience

Unsatisfactory service
Disadvantages- and outside PR form may have little practical knowledge of the clients organisations
policies, programs and its background.

Six responsibilities

 Listen to The Voices and tides impending on client

 Report and interpret the client what you hear
 Recommend policies and programs that relate to corporate and Public Interest
 Communicate honestly and fully in anticipation of and In response to the voices and tides
 Prove that your effort moved Mountain, that is that your campaign influenced public
behaviour, fostered product acceptance
 Get your bills on time

Third system-

the system emerged as an ideal way of handling the present day competitive marketing economy . in
the system pR is practiced with combination of in house public relations department and the help of
public relations firms.

Advantages of third system

It gives the company the required professional satisfaction that there is in an in house relations
manager who is completely involved and immersed in the organisational communication .

it also has the added advantage of the outside Public Relations expertise to call upon to formulate
and carry out professional public relation.

Approach can be successful only when we have efficient internal setup feed the outside consultancy
with good quality briefing material .

Functions of a PR manager
Planning

Management

Maintain relations

Organised

Writing

Editing

Production

Speaking

Research

Training

PR Public authorities

Democratic form of government is based on third key factors such as

Public opinion as Supreme Power

People of both sovereign and subject

Bureaucrats a public servants

Welfare of the people is the Welfare of the state

Government responsible and accountable to the people

People's feedback a prerequisite for the success of democracy

Government PR is the management of a two way communication between the government

organisations and their employees in the general public to create a well informed citizenry and make
them partners in democratic and development process.

PR support the government efforts in promoting its goals, policies ,program ,services and
achievements.
Four basic goals

Public policy communication

acceptance for a governments existing new proposed budget, policy or regulation.

Basically is a battle to win public opinion and gain public support.

Government GR provide all information through publicity material pointing so that they could keep
the electorate informed of what the government is doing.

Information services

Government Public Relations office various information services whose goal is to inform various
public about the types of Government information and services available. Answers questions from
citizens or the media concerning areas such as education, citizens entitlement, public Health, public
safety, public transportation, agriculture, government reports, development information.