The new and heavily revised edition contains 27 articles.
including eight that were not in the first edition (19
They ate written by scholars and filmmakers who are
generally acknowledged us the international authorities in
the field (and who come from seven countries), Among
them are Jean Rouch, Alan Lomax and David MacDougall.
The Editor is well known as a professional anthropelo;
who edited part of the Encyclopedia of World Cultures
(1991-1996), and is currently editor-in-chief of the inter-
national journal Visual Ansiropology, The seminal Intro-
duction to the book was written by Margaret Mead.
‘This second edition covers ethnographic filming and
its relations with the cinema and television; applications
of filming to anthropological research; the uses of still
uphy, archives, and videotape; subdisciplinary
applications in ethnography, archucology, bioanthro-
pology, museology and eihnobistory: and overcoming the
funding problems of film production. Several of the
articles from the earlier edition have been updated by their
authors but the coverage of television programming and
funding is entirely new
ISBN 3 11 0142287
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Comic Dene a tg
Principles
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Anthropologyne
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Principles of
Visual Anthropology
Second edition
edited hy
Paul Hockings
Mouton de Gruyter
Berlin + New York 1995Moaton de Gruyter (formerly Mouton, The Tatts)
ina Division of Walter de Gruyter 8 Co. Becin
@ Prinved on aoid-feoe pope which fais swithan te guidlines
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Libary of Consress Canconingn Pobtcation Da
cs of visual anthropology oie by Pal Hoskngs
Tate
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Includes biblingraphical oferspces and index,
ISHN W11-D1262721.— ISBN 1228-7 (pb
T'Viwial nthropalogy, 2, Anthropology — Study and
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Preface
This book was originally developed by and for the anthropologists af the
world, as was deseribed in the original Preface, Its popularity — far ex.
ceeding that of any of the other ninety books in the World Anthropology
series — proved that anthropology had indeed suffered too longa serious
vacuum, The appearance «fa revised edition of this book may yet fl that
‘vacuum; and the ator hay caretully added materially co ts content. For
‘most in the book is the late Margaret Meai's byilliant and much-quored
introductory essay. Then, enriching us all, are e
forward inio new arenas of
wa eles
ght new papers 10 every as
fal Anthropology as tis millennium draws
Chicsgro, Lines Son tas
Tals 19, 1998Foreword
The masterly introduction which Mi
‘volume makes it unnecessary for me to emphasize cither the promise that
visual anthropology offers us today or the reserve with which it has been
considered in the past. The ptesent coltection of papers will, L trust serve
{0 put visual anthropology into its proper perspective as legitimate sub~
discipline of anthcopology and at the same time a contributor to the his
tory of cinema,
A few words about the editorial procedure may not be out of place here
Nearly all of these papers were written in 1973 for discussion at the Tncer-
national Conference on Visual Anthropology, which Washeld in Chieago at
the University of linois as part of the IXth LC.A.ES. A few were written
or drastically revised afterwards as-a result of that Conference. And the
briliant paper by Colin Young was preduced six months later,
_— Visual anthropology is clearly the product of a dezen Western coun:
tries, Being familiar with many of the people active in this new feld, I
solicited nearly every paper with a view to how it would fit into the entire
volume, To this end | sometimes suggested alterations and the excision of
points duplicated in several of the papers. Where time has tot permitted a
long editorial dialogue, alternative viewpoints have simply been added
as “comment” at the end of some papers. Only three papers were submit-
ted in foreign languages: that hy Peterson was translated by Russian ex-
Perts, and those by Rouch and Lajoux were translated by me.
Ieis 2 matice ef grest satisfaction that nsarly all of the key persons in
visual anthropology have contributed to this volume. [ should add that
We are all indebied to the National Endowment for the Humanities, which
made the International Conference possible: to Margaret Mead and Sol
garet Mead has written for thiswit Fornvint
Tax for their continuous interest in the project; to Jean Block and ber
staff for their valuable editing services; to Bill HintZ, the film Librarian
at this Universicy, for his belp with problems in the Filmography; and to
Karen Tkach of Meutoa Publishers for easing my way to the press.
University of Iltinois, Chicago PAUL HocKINGS
May 1974
Table of Contents
Preface
by Sol Tax
Foreword
by Paul Hockings
INTRODUCTION
Visuial Anthropology in a Diseiptine of Words
by Marquret Mead
ETHNOGRAPHIC HIMING ND THE CINEMA
raphe Film
The History of Ethne
by Binilte de Bris
Feature Films as Coltyral Documents
by John H, Weakland
MeCarty’s Law and How to Break it
by Mark MeCarty
SOME RECENT APPROACHES 10 ANTLIRUIILOGICAT FILM
The Camera and Man
by Jean Rouch
Observational Cinema
by Colin Young
Beyond Observational Cinema
by Davud MacDougall
vil
y
15Tate of Consens
Jules endl Event in Urban Fil
by Join Marshall anol Fmitie de Briard
Research Filming of Narweully Occurring Phen
by F. Ricard Sorensen and Ailisen Joblonte
‘VistiAl, ANTHROPOLOGY AND THE MNS
Ftinographie Film and History
by Jean-Dominigue Layore
Reconstructing Culuures on) Fil
bby Aven Ralite!
The Role of Film in. Arc
boy Saat Sirnever
Fumosiaphic Pioiognaphy in Anuupitagical Ri
bby Joanne: Coan Scherr
Our Totemic Ancestors saul Crived Masters
by deca Role
aeology
SMP SPECIALIZED USK OF FEE AL AND MIDLOFAPE
Photography and Visual Anthropotosy
hy Jodie Calfier Jr
Videotape: New Techniques ol Observation and Anulysis
in Anthropology
by Jevephe H, Selunefier
Filming Body Belsevior
by AH, Prost
Audiovisual Tools for the Anl
bby Alan Loman
Flue in Funopraphic Research
boy Fimoddty Asele and Patsy vel
is of Culture Style
1UIL PRESENTATION G4) ANTHROPOTOGICAL IEORMATION
Lthnographies ow the Aiewaves: The Presentation oF Anthiopelazy
bn Amerieun, British. Baloian unl Japanese Television
by Lave Ginshure
The First Videotheue
by Yasuhins Omori
Funding Fthnographie Film and Video Prduetions ink Americs
by Sabine Jell-Rehisen
Lubnographic Filuunaking for Japanese Television
by Yasuko Ichioka
I
ic Suategies
17
38
309
aus
i
Table wf Content
Matters of Fact
by Roger Sandall
TE FUTURE OF FISUAl_ ANTEROPOLOGY
The Tribal Termor of Self-Awareness
‘by Eidimund Ci
Visual Records, Huron Knowledge. and the Furare
by £. Richand Sorenson
mielusion: Ethnographic Filming and Anthropological Theory
by Paul Hockings
penter
Gi
Resolution on Visual Anthropology
Note on Filmography
Biographical Notes
Indes of Films
Inde of Names
Index of Subjects
a8
498
507Feature Films as Cultural Documents
JOHN H. WEAKLAND
There is a considerable, and probably a growing, anthropological interest
inthe making and study of flm records, as this present symposium on
visual anthropology itself demonstrates, And itis even more evident that
feature films, which here may be understood to include television dramas,
are taken seriously as cultural products ay many people, from general
andiences (possibly eves including, in their private capacity, some anthro=
pologisis) to various special groups, among them filmmakers, erties,
moralsts]and politicians.
Anthropological interest in feature films as cultusal documents, how
ever, is another matter. More accurately, i is two other matters. First,
inspite of apparcot similarities or common clements with the two areas of
Interest mentioned, this ficld of interest and study is quite separate and
diferent from both of them, in ways to be described. Second, while
‘ough work has been done in this area over the past thirty years 10
indicate some approaches and potentials, it currently stands as a quite
Small and neglected field.
“Any consideration of the anthropological study of feature les must
{hus be a minority report in relation to both its filmic and anthropological
ontexts, and minority reports are seldom very influential. Nevertheless,
‘this kind of film study is still worthy of promotioa and development.
‘Wis interesting in itself, partly because itis different and special, yet
Partly also because basicaly itis surprisingly close to traditional anthro-
ological interesis and methods. And it hs both theoretical and practical
Potentials, especially inthe otherwise difficult study of large and complex
Sontemporary cultures: but these potentials caa oaly be tested by much
Jatensive empirical work.In this situation, thea, a minority ceport seems better than none. It will
consider, in order: (1) main lines of current interest in films, and the
contrasting nature of anthropological feature film study >(2) previous work
of this kind and its significance; (3) principles and problems in the
study of film content; and (4) the uses and prospects of feature film study,
One further point should be made explicit at the outset. Although my
report aims to present a broad view of what has been and might be done
in this special fcld, this account must necessarily be limited ia certain
respects. It will st forth a view, grounded in my own experience, of the
main points of intersection between fundamental anthropological
interests and methods and the nature of feature films; but there might
be other possible ways in which feature films could be culturally infor-
mative, or other possibly useful methods for their examination. That is,
this present viewing of a field is significantly similar to what happens in
the study of any film, oF group or films — or indeed in any cultural
study.
Selectivity — to some extent personal, but not just subjective — must
bbe involved, since the wholecan never be encompassed in a verbal account,
and there is never even & final standard defining what should be chosen
for attention. This always depends on purposes, preferences, and cit-
‘cumstances, both intellectual and practical. Further, since the purpose
of this account is o present a focused view of what appears central in an
area that is not well known, it will im to be clear and concise about basic
‘matters, rather than cisk obscuring these by attempting exhaustive and
detailed coverage of even this limited field.
VARIETIES OF FILM CONSIDERATIONS.
In the broadest sense, feature films are cultural documents by definition —
what product of any culture is not? The relevant questions are narrower:
what sort of cultural documents are such films, and what significance
can they have for cultural anthropology? These questions canaot te
setiled @ priori. Answers can only be usefully approached — and even
then never finally reached —empirically, by examining films and eultures
and secing what features and relationships are discernible. Correspon-
ingly, this report will center around consideration of the nature, me-
thods, and findings of actual anthropological studies of feature films,
and possible further studies, Initially, however, some basic orientation —
a general viewpoint — is needed to begin either such research or an
account of it. Such a general viewpoint consticutes ia effect a broad
a
as Cillarel Daviihea 4
‘pabure il
is ebout films and culture, towards which specific studies provide
‘evidence of varying sorts. The essentizIs of this viewpoint can perhaps be
Seveyed best by the analogue of mapping by triangulation, in which
they are spevificd and located in comparison with the two better-known
{greis already mentioned: Work with anthropological ims, end various
appraisals of feature films.
"As already mentioned, anthropologists have been and continue to be
interesed in the making and study of film records of culture. The subjects
ff this fiming and study of fm vary sreat'y, but there isa rather consis-
tent gencral orienistion amid this variety: to preserve and study, by
objective and careful systematic examination, visual and sound records
‘ofsamples of actual behavior, That is, one might say thatthe usual aim of
uch vork is more accurate and detailed examinstion of certain overt
‘ehavioral realities or facts.
“Anthropological study of feature filmsis consistent with this in several
important respects. It also involves an appreciation of the value of
permanent records, and the careful, systematic and objective study of
their visual and sownd (verbal, musical and other) content. Bul there isan
‘equally important difference, related to the basic nature of the material.
Feature films are fictional, and they are frankly viewed as stch in anthro
ological analysis. That is, although fictional films may at times portray
aspects of behavior accurately in a factual or documentary sense, this
fs not the main foous of their study. Rather, these films are taken az
Projecting iMAGrS of human social behavior, and these images are the
first object of study. Such images, of course, my also be “real” in
important senses (Boulding 1956), though differing from the reality of
‘detaled records of actual behavior. They may reflect eultural premises
nd patterns of thought and feeling They may influence the behavior of
viewers and they may throw light on actual behavior, whether they are
itilar-or different ftom it. Again, all of these are potentials, Actual
Sipniicances can only be determined, once film images are diseernsd, by
Studying these in relation to the Almmakers, their audiences, and to other
information about their subject matters.
Jn another comer there Is a very mixed bag of flmmekers, ordinery
FeViewers, high-level critics and theorists, and political and moral guat-
ians of society who are all especially interested in feature films. Certainly
8 “The converse spprosch is also possible though probably mare dificult for com=
Durable reels, in hoth cue. Fistinaal lime can Se walled vith a concers about
‘ttual behavior, sod decumeataries — since atthe least they must involve selection
‘ed emphases con be eXtiined terms of the stapes they prot, a expressive
Father than descriptive resnrds @ 2. Kracauer 1942),{8 Jonss 12 WEAKLAND
they have already produced a vast literature of serious — including con-
siderable over-serious — writing on fictional films. This literature
appears to vary over a Wide range. There are works with a primarily
technical, commercial, sociological or critical fecus, and various com-
inations of these. Attention may be centered on the making, showing,
the nature or significance of the hims. Yet except for the most narrowly
technical or commercial considerations, which are not relevant here,
there is a remarkable consisteney in the goneral Focus of this literature,
both as to what it is concerned with and what it seants.2
By and large, this literature on feature films is focused on eategorizing
‘and evaluating, That is, itis concerned with labeling or classifying a given
film, a group of films, or even films in general, aud making statements
about their goodness, truth, or beauty, whether this evaluation be in terms
of catertainment, technical, artistic, or social-moral values, Even the
considerable number of works concerned with defining the “essence” of
film 23a medium, though they may openly appear less evaluative, usually,
are covertlyand sweepingly so.
‘These observers also are often concerned with labeling and evaluating
relationships between fiims and reality. Their views on this matter, how-
fever, are complex and polarized, Some, such as the social and moral
critics of films, are most apt to criticize films for not depicting reality
accurately. In this one respect, they resemble the makers and students of
anthropological and other documentary films — except that they may
ako criticize film depictions, for instance those of sex and violence, for
being too realistic, Others, especially those who view films as works of art,
are apt to view factual realism dimly, believing that films should portray
a higher reality and truth,
‘Since such « concern to evaluate surely implies that films are considered
important, it is remarkable how litle explicit atteation is given to film
cantent in these writings. Content, of course, has not gone completely
unmentioned. and there have been many intelligent and perceptive
observers emong these writers on feature films. Mzny of them, also work-
ing uader restrictions of time and space, may have observed much more
than they have reported. Nevertheless, especially in relation to the ariount
of visual and verbal material presented in even a single film, descriptions
of film content in this literature are brief and selective.
Though the basis of this selectivity is often unstated, two main lines
= Sinaethis literatures so extensive andis relevant here only interms ofits contrasting
peneral approach, it will not ba eevsewee specially A woeful guide to much of 1,
‘bowever, is provided by the eugihy annotated bibliography in Jari (1970), and 0
‘nimeographied supplements 10 tis whick he has subieauerty orocased
ro
(
Be Fi Clr Dome »
‘eppeat to he dominant. Most commoniy, observations on content art
‘sapérficial and general, noting only what is dramatically obvious. in
“femms of commonly accepted categories. In the artistic or highbrow con-
yerss, maximum attention may be given to noting and interpreting ap-
tly minor or obscure details. The common element in these two
‘approaches is that existing criteria of some kind are applied to charac-
{erize and judge the nature end significance of the film content matter.
"Along with this body of critical writingthere sa fairly large amount of
reported research on film content, and on the significance of such
‘content — usually either in comparison to reality, again, o in terms of
ifs possible direct influence on behavior. The beginning of this kind of
work may be attributed to the first study of Jones (1942) on quantitative
‘analysis of film content. Since then there have been more elaborate,
though fundamentally similar, studies of content by researchers of the
fiass media of communication, considerations of various aspects of
film conteat and trends over time (especially numerous articles in the
Jounal of Popular Culture and the new Joumnel of Popular Film), and
recently, 2 mass of studies on television portrayal of violence and its
effets.
Te does not scem necessary to review these many studies here, They
Thavea certain value in pointing out the need to set down basic identifying
data about films to start with. Some of them (eg, Jowett 1970; Safilios
Rothschild 1968) usefully summarize general characteristics of films
‘of given sources or periods. And a few, such as the study of Marcus
(1970), offer thoughtful considerations of the significance of popular
ffims and observations that reach to covert levels of content. For the
MOS part, however, these studies are fundamentally similar in basic
‘approach to the less formal critical writings. That s, they also view va-
OU overt aspects of films in terms of some set of specific, separate
Silegories which are applied to the material from outside, and they
Sonctive of only rather simple and direct relationships hetween film
ontent and behavioral reality, which are seen as quite different realms,
Ta sharp contrast, anthropological study of feature films, like traditional
Anthropology generally, islargelya matter of inquiry inta the uaknowa —
‘nd hopefully discovery — as regards the films, their cultural environ-
‘ent and possible relations between the two, guided only by some broad
Pribeiples. In the frst place, the content of a cultural product so rich
48dcomplex as even an ordinary commercial fm is by 20 means obvious
St the usual viewing; this must be discerned from cazeful examination
SF the fil itself
Th attempting this, ordinary terms of categorization, reflecting common50) TOA WEAKENS
cultural assumptions and usually focusing on particular details or overall
impressions, may not be well suited to describing both the parts and the
Whole of such content. Also, an anthropological view should be concerned
with what is most common and general, rather than what is special and
‘unusual. The analysis and description of content — which is here taken
broadly to include what is shown, how it is shown, and how all this is
structured — in these terms is a lengthy and difficult task at best, but it
is the necessary basis for all further inquiries. What does a film (or group
of films) present to the eyes and ears of its audience — including hoth the
professional observer and ordinary viewers?
Tis, of course, not possible to observe and record the totality of flea
content or of cultural patterns, in any case. Only the film itself includes
this — just as the anthropologist’s field data cover only part of the living
culture he studies. Even quite limited and partial studies can have valid
corresponding uses. The important thing is that angle of viewing and
the nature of the selectivity exercised should be known and evaluated in
relation to anthropological interests in films taken as cultural produc-
tions
Beyond content itself, anthropological film studies may extend to
other matters that relate to ordinary evaluative viewing: Hew do fils
relate to their cultural sources? What ig theie cultural funetion and in-
fluence? Do silms illuminate more general cultural patterns? In short,
how does film content relate to reality? But the basis of such inquiies is
abso diferent in the anthropological study of feature films, At least at one
important level, the reality with which anthropology is concerned is
neither the raw factual details of observed behavior nor some artistic
concept of truth, but is itself a cultural entity, a construct comparable
in this sense to film images, though much broader — often including both
these other relitss
What this approach more specifically involves may be clarified by
examining next the existing body of anthropological film aralysis, and
then discussing its principles and practices in more detail.
A REVIEW OF ANTHROPOLOGICAL FILM ANALYSIS
Anthropological study of themes and paiteras discernible on viewing
feature films (with which may be grouped a few studies of similar nature
by psychologists and others), and accompanying attempts to relate such
observations to wider areas of culture, began in the United States duriag
the period of World War 1T, At this time, there were extensive efforts
ees
Pees Fs ws Cutrat Dcsent 2
sevard mobilizing the knowledge and skills of social scientists to develop
spunderstending of the nature of various foreign societies, with the
tical goal of better estimation or presiction of their members" be-
fuvior collectively or individually
‘As one part of this effort anthropologists. for the first time on say
-dignificant scale, turned their attention to study of the cultures of large
contemporary societies. In the wartime circumstances, the traditional
anthropological method of field work was usually aot possible, and in
addition there were inherent difficulties in applying this method to the
study of large societies. Various means of studving national cultures
using resources available in the United States were therefore explored and
ulized, including interviewing foreign natives resident here, examination
of written material of various types — histories, novels, descriptive and
interpretative accounts by both natives and outsiders, and in particular,
study of films produced by the societies in question (Benedict 1946),
Most of this pioncering work. utilizing thefilm resources of the Museum
of Modern Ar: und the Library of Conaress, was concerned with the films
and cultures of Germany and Japan, Among the studies of whieh there
isuny published record, there is considerable variation in focus, approach,
‘material used, and amount of information available.
For instance one of the earliest studies, Bateson's An analysis of the film
filerkage Quex"*(1943b). concentrates on the detailed examination of
single film (except for a few illustrative references to other films), for
Which it is still a model, In addition to aa over-all sumnmury of the plot,
this film — viewed many times for the study — is described and analyzed
atlength from five different hut interelated viewpoints: time perspective,
Politica! groups and background, the family of origin, the future family,
fnd the knife (a central symbol in the dram) and death. Bateson also
iscusses some basic methodological issues, including film selection,
éhecking of film observations against other sources of information, and
the relationship of films to their sources. Unfortunately. only 2 brief
‘count ofthe work (Bateson 1943a) anda summary (Bateson 1953) of the
fall report are readily available.
The other main work on German ‘lm was done by Kracauer. He first
sfamined German newsreels and documentaries for the view of life
‘Sxpresed even in such “factual” materials (Kracauer 1942), Kracauer
1947) then considered German fictional films over the period 1919-1933,
‘Stamining considerable number of films ia search of content trends
‘Blatable to, and informative about, the changing social context. This
Second work thus illustrates another valid and possible approach 0 flm
Shy, though it is neasly polar to Bateson’s detailed concentration on @single lm. Kracauer’s works also usfil in other respects It shows how
knowledge of a film's particular production circumstances sometimes
hsins in understanding ts content. Especially his many’ and varied specific
observations on fim content, on relations between aricus aspeets and
features of content, and on prestmed relations erween such observations
and soviet ate often perceptive and suggestive, By pointing theexstence
and possibte significance of things often aot abvious, he helps expand
the horizons of thee observers
However, Kracaver's work alko has some serious, ard perhaps cor
respording, flaws, He does not rest his ease on specified observations of
films, German society, and speling out the relationships perceived be-
toveca these. Instead, he is given to “sep” paychologreal interpretations
of both film and social data, to-an apparent'y very selective and warble
viewpoint, rather than consistent and systematic observation and analysis,
and toswecping land often evaluative) conclusions about flmsane society
“There is less specifi: information available about the analytic tudy of
Sapanese films during thie period. For instance, although Benedict (1946)
mentions that viewing films and discussing them with informants was a
significant part of her study of Japanese culture, her book contains only
a few brief observations on films specifically. A Workd War Il study,
Japorese films: a phase of psychological warfare (Anonymous 1944),
xd a considerable amount of analytic observation
‘This report, based on twenty films selected to cover the content areas of
war, relations with other nations, urban snd rural life, and Japanese
national and family structure, disewsses @ number of basic themes dis
comed in these lms and deaws conelasions about related general
“psychological” (actually, cultural) attitudes. Finally, a study by Meadow
(6544), though rather heavily psychological, gives fairly good summaries
of sven fils examined, and discusses inferences drawa from them about
Japanese character structae,
‘After the war, interest in the related areas of the cultural study of
modem nations and of film analysis continued and for a sime even ex-
panded, most notably in the Columbia University Research in Contem-
porary Cultures project started by Benedict and continued by Mead
‘Tha major published report on this research (Mead and Méteavx 1958)
includes the following material on film study: (1) a general discussion
cof movie analysis in the study of eulture by Wolfensteia (267-280), very
‘useful though rather psychological in viewpoint; (2) an introdvetion 10
ve following iustrations of fim analysis, ay Méraux Q81-282): (3)
descriptive notes on one Italian lm — among twenty examined — b
‘Woleastein (282-289); (4) notes on two French films by Bolo (289-290)
=a
Far Flin os Citial Docimens
pd Corer (290-291); (5) an analysis of seven Cantonese filme, Focusing
gu family relations and time perspectives, by Weakland (292-295); (6)
go analysis of the Soviet fm, The Yourg Guard, by Mead (285-297)
fed Schwartz (297-302), including a comparison with the original novel;
@) a summary of Batecon's earlier study of Hitleimge Quex
14). Although not extensive even in total, these materials are very
helpful in providing a combination of discussion of film study and a
considerable varity of examples of different stages and approaches in
such work.
Several additional studies, though reported separately, relate in origin
so this same project. These include Erik H. Erikson's study of the Soviet
film The Childhood of Maxim Gory (Erikson 1950), and Martha Wolfen-
sicin and N. Leites' consideration of plot and character in French films
(198) and trends in French films (1988). Also, there is Wolfenstein and
Leites’ Movies (1950), an examination of American, British and French
films for characteristic reguorites in their depiction of love relationships,
family relationships, the relationships between killers, victim und a
of justice, and finally relationships between performers and observers,
Though this work is subtitled “A psychological study." ints emphasis on
observable patterns and crosscultural comparison it appears to be at
least equally an anthropological one.
Two independent studies also appeared shorty after the time of the
Research in Contemporary Cultures project. Haley (1952) presented a
rather extensive analysis of patterns observable in David and Bathsheba,
shosen for study as the most popular American film of its year, based on
Boxofice receipts. Haley's interest in films was encouraged and may
have been shaped somewhat by contact with Bateson, Nevertheless,
thisstudy related more to his own conceptian (Haley 1952) of films as
offesing audiences not escapes from, but guides to the social order, in
ie form, by means of recurrent involvement of the audience in
hieitening or problematic solutions followed by standard cultural
feiolutions, Haley also noted how the basie pattern ofthe plot asa whole
"often repeated in miniature, scene ty scene.
The work of Honigmana and van Doorslaer (1955) in 2 sease is not
M analysis at al, since they used as data only Indian film reviews, uever
‘Sting the actual films to which these referred. Nevertheless this study
Tae To line, especialy in view of te limited. body of work ia
ates, Their study was aimed at the lentfleation of important cul-
$e themes an the are body of indigmnoas mviens om with teed
Epresent materials that generally ate selevant to fim analysis as at least
Se0ndary data sources.After this, there appears to have been little or no anthropotogicel
study of fletional films for nearly ten years. Thea, in the early 1960's
I began to examine whatever Chinese Communist films could be found
outside of mainland China, In using films for the study at a distance of a
then inaccessible culture, and even more in focusing initially on the poli=
tical propaganda themes in these Chinese films (Weakland 1966a, 19666),
this research clearly was reviving some of the earliest features of anthro-
pological film study,
During the course of thistong-term research, however, other features
became increasingly significant: (1) The traditional culture of China had
already been stidied extensively by anthropologists. My study accordinaly
was concerned almost from its outset with observing possible relation-
ships between sociopolitical themes in the new China films and basic
themes and patterns of the traditional culture, For example, film images
of foreign invasion and Chinese resistance were examined in relation
to traditional Chinese family patterns (Weaktand 1971a). (2) Contrasts
between film themes and traditional cultural themes were observed as
well as connections, with the aim of using film study as one means toward
clarifying the nntuee of cultural change and continuity accompanying
revolutionary political change. (3) Chinese films made in Taiwan and
Hong Kong were also available, and were used for comparison with the
mainland Chins films, for instance, in a study of film depiction of cox
ficts between love and family relationships, and theie resolution (Weak.
land 1972),
Beyond this short list of film studies that are dirsetly anthropological
oF closely related, there seem C0 exist only occasional anthropologically
relevant needles in the vast haystack of writings about feature films, and
even sitch pieves sre ordinarily quite brief When it is worthwhile, such
‘work may be tracked down withthe aid of Jarvie's bibliographies.
ANTHROPOLOGICAL ANALYSIS OF FILMS: PRINCIPLES.
AND PROBLEMS
The most important point about unthropological film anelysis is that
despite its apparently special object of study, this work relates closely to
the meinstream of traditional anthropological concerns, In projectinz
structured images of human behavior, social imeraction, xnd the nature
of the world, fictional films in contemporary societies arc analogous in
nature and cultursl significance to the stories, myths, rituals, and cere
‘monies in primitive sccielies that anthropologists have long studied.
.
Cutan
pease Fils
are also corresponding methodological similarities inthe anelysis
‘fconient, Which here means both what is depicted and how, the form of
syalas well as the subjact matter.
‘Essentially, the study of fitm content is only a particular case of the
‘pore general anthropological examination of eultural material in search
of themes — standard viewings of any particular aspects of life — and
patteras of interconnection of such themos.? Some main principles of
such examination have been stated simply by Benedict (1946: 6-11) and
more fully explained by Weakland (1951) among others, while film
analysis is discussed more specifically by Bateson (1945), Wolfenstein
(19520) and Weakland (1966a, 19666).
Films themselves are rich and complex. Any film involves a vast
quantity of information, all of which is potentially significant, For
stance, while film studies have primarily been concerned with exami-
fing dialogue and depicted action, valuable information may also reside
in music, sound effects and technical aspects of film: auch as camera
usage. The thematic analysis of films, however, is not primarily a matter
of correspondingly elaborate techniques. Rather, such analysis depends
mainly upon two maiters easy to state, but not so easy 10 carry out
consistently in practice: direct, comprehensive, unbiased observation of
theraw data, and adherence toa few hasic orienting principles in making
fad refiecting on such observation.
The mechanics of antheopological film study are very simple and
Ordinary — close examination of films themselves, extensive note taking,
Feview of what has been observed and recorded, and repetition of the
whole process. But there ate three difficulties involved. First, close and
cateful observation of films is tedious work, and this fundamental work
Cannot be delegated to assistants — unless they are as competent and
Aedicated observers as their principal.
_, Second, itis not easy to stick to what is actually observable, and give
it the place it descrves. Again, the basic task in anthropological tlm
SluGy isto discera and describe the film content, deferring questions of
S2y Felationships of this to other aspects of culture til later. Since Alm
Ontent, either specifies or basic patterns, cannot he known in advance
(it were, there would de no point to the analysis), observable content
= tskes a fondamental. One must surrender to the date,
Ghd gue testve emphases and preconcsptions about whats important,
Wit is, as much as possible. Since such preconceptions abound
SDs whit Ae ‘hight ,
oi i sci comic pron yt be ei,
Ba cree aa Serre sec ant min
Saree ar cee a a overconcerning both films and cultures, and observation is tedious, this is
Gificult
‘Third, ifan observer is faced with abundant material end an injunction
to avoid preconceptions as to what is significant, how does he focus and
cotder his observation and recording at all? After setting down some re-
cord of a film's souree, plot, characters, and the sequence of scenes 2s
a start, then what? No final answer to this dificult question is possibte;
hhonever, some general premises and principles sufficient to orient ob-
servation of actual film materials ean be stated.
The most basic premive i that any film (or group of films from
single cultural source) will, ike & culture, constitute in some form and
to a sigoiticant degree an ordered whole, will exhibit a pattern made up of
recurrent thematic elements related in characteristi, recurrent ways
This premise is based on the general scientific aim of building as orderly
4 view of the world as possible, ancl on successful past experience of
Viewing films and cultures in this way, Correspondingly, the primary
task of film analysis, both in sequenes and significance, is to discern such
clomente and relationships (unknown in advance) in the material. Certain
general guidelines Follow from the combination of this premise and the
basic focus of interest of anthropological study,
Since anthropology isthe study of man, observation of content may be
Focused, atleast initially, on film material depiediag human behavior snd
social interaction, espectally family relationships. Even this eriterion.
however, may not he simple and obvious to apply; ultimately, all content
‘must bear on these matters in some way, and sue subjects may be treated
symbolically o quite indirectly.
[A second criterion is particularly veluable because it approackes the
problem from a different and more formal angle that relates minimally to
the observer and maximally to the material It is important to now
‘whatever aspects or elements of content the films themselves emphasize.
even if these should initially appear trivial from the observer's stancpoin'
Such emphasis may be obvi0us, asin some kind of dramatic prominence:
or it may be obscure, as by the recurrent depiction of something not
especially striking in itself, Once a beginning has besm med
such emphases, it becomes equally useful to look for apparent contre
dictions or excaptions to these, and for anything that eppears to be ie
‘nored or avoiged where it might be expected to appear.
Special attention should be given to aay content that appears curious
or hard to understand, particularly any apparent incengruence betwee
words and actions. Suck attention to problematic aspects of content
often leeds to special insights, while this orientation is also serving a &
a discemnin:
_
pesre Ps os Ctra Ds
satuatie check on the danger of over-ready and facile “understanding”
fwhet is observed. More gencrally, this danger can be controlled by
‘voiding hasty conclusions about content, and instead repeatedly re-
fuming to otservation of the row material — the same film, or further
fims from the same source — to re-check tentative conclusions against
the data.
‘Although observations of content may usefully be mede at many
levels, they ordinarily tend to begin with some minture of concrete details
‘and rather loose general charac‘eriantions, whether of scenes, character
types, plots, or whatever. As study proceeds, while an interplay between
specific observation and broader conceptuslization persists, refinement
‘ef both becomes possitte and necessary. Close observation is needed in
forder to tell which details are recurrent and significant, and which are
jnessential, A concern with general regularities helps toward perceiving
‘underlying, or even masked, formal similarities amid variations in speci-
fe-content — to note, for instance, that heroines in mainland Chinese
films commonly are isolated females, though specifically they may be
‘orphans, stepdaughters, or even real daughters whose parente are not in
‘meaningful contact with them.
The basic idea here, then, as in other cultural studies, is to discern
increasingly gencral and comprehensive patterns accurately. Although
the significance of details depends on their relationship to such patterns,
‘the patterns can only he seen by fist perceiving and then interconnecting
significant ¢etails; the inquiry is necessarily a circular one of successive
approximation. The essential patterns cannot be foreseen, of seen by
‘overall inspection, but they do tend to become progressively more visible
5 the analyst (I) searches for regular, repetitive elements af content and
(2) repetitive interrelations between these, especially formal ones, at
increasingly general levels, and also (3) seeks to connect up with major
inrties even apparent discrepancies o: contradictions —~ usually as
Spetial cases, ciffering according to particular circumstances, within 4
Bote general units. Discerning such parters appears to be an operation
forwhich the hun mind i stil better equipped tasn the computer!
In additien to the raw material observed (a film or films, correspon+
Aifigto the actual behavior or cultural ertifaets observed in other anthro-
ological studies. and the notes made on these, corresponding to the “ob-
Hever at least external perceptions of the anthropologist), one othet
ao cafe contents lnposaninfoumaion en the “nave”
Hee fim content by merater of te culeure. This may be ebtsined by
Aaa wiehing informants who have seen the ims; stadying film reviews
‘Sommentaries, and so on. AS 10 (ch information is not reliedon 0 extensively as to limit first-hand observation, it ean be helpfulin
siscoming significant éetails, emphases, and meanings of depicted beha-
vyior act readily apparent to “outsiders”. More broadly it is important
not to scant explicit views characteristic ofthe culture in question, while
also avoiding confinement within these. Inquiry isto how film content is
‘viewed by members of the natural or intended audience also provices an
initial basis for any Further study of the cultural influence and significance
of films (ef. Keobs" paper, infra),
Samples chosen for film study may vary widely. Films for study need not
be great works of art. or even particularly good. proviged only that they
dere not so badly formed and acted as to create undue vagueness, con-
fusion, and contradiction. Very ordinary commercial films may usefully
be examined, and may present advantages because of their relative sim-
plicty of theme and presentation, or because they follow and represent
the mainline of tm tradition closely (Marcus 1970), The choice of sample
‘epends, first ofall, on the analyst's interests and purposes; some aspects
af observation will also vary correspondingly. Where a single film (or
a Yery limited number) is chosen for study, as in Rateson’s analysis of
Hitlerjmge Quex, the emphasis vill naturally fall more on intensive
analysis of content and its structuring, and the film will need to be exa-
rained many timesand in geeat detail,
When a number of films from 2 common source (however this may be
delined) are the object of study, each film is likely to be examined less
sninutely, for prictical reasons of time and effort, and major emphass
will be more on discerning themes and patterns comuon to all of th
individual films observed (Anonymous 1944), One would look first for
What is pervasive and fundamental; this is a necessary basis even if the
analyst aims eventually to investigate more specific ¢ifferences. By and
luge, the more varied the sample in terms of style and manifest content,
the more dificult but more rewarding is this earvk for regularities, sollong
as there issome commonality of source
‘One major variant ofthe study of @ group of itims involves selection of
films made over a petiod of time, to investigate tends in themetic
content, a exemplified in Keaeaucr’s (1947) conception, regardless of iis
execution, This again should involve an initial concern to see what i
corstant — that is, common throughout the series — as a basis against
which o view diferenees,
‘As wus alteady suggested, the danger of substituting preconceptions
for adequate observation isthe most likely source o exter in film content
‘analysis and characterization, Such inaccurate characterization may’ tak?
‘evo different forms. One involves pesitive misperception, “see:ns
Lr
posure Fis 2 Caltrd! Docemert ”
fof content and relationships not supported by the dats, The
‘cher involves assigning too much scope or significance to accurate but
finited observations, magnifying a part into the whole picture. it is
jmportant to note that this error lies in the magnification, not in the fact
that the perception was partial, All analyses must ineseapably be partial,
though some may be more comprehensive than others. For this reason,
as well as the fact that observational viewpoints may differ for justifiable
reasons, analyses of the same material may produce different yet not
‘contradictory results — valid partial views — just as may occur in field
‘studies of cultures
‘Attention has so far been concentrated on thematic study of fim con-
tent in itself: Just as myths and ceremonies may be studied separately
from their social sources and functions, such film content study is valid
‘and useful, in at least three ways, Film analysis offers a readily available,
interesting. and rewarding exercise in anthropological observation and
concepiualization. Its application can “substitute for ... inarticulate
Impressions” of the style or atmosphere characteristic of a film or films,
a structured account of what has happened to produce them” (Wolfen
stein 19532), And content study is basic to any further cultural study of
films. Equally, however, a basis is only a beginning. Content analysis i
ordinarily sezn as mainly a means toward relating films to other aspects of
culture; this involves other opportunities and problems, which must now
besurveyed
USES AND PROSPECTS OF ANALYSIS
As the review ofexisting studies presented earlier suggests, anthropologicts
hhave been interested in film analysis largely as a means toward broader
cultural study, rather than in film content itself. Yet such sesearch is
‘ote dificult to describe and discuss, It inhcrently involves a wider and
More complen field, so that what has been done represents a smaller
fon of the possible Work, and its resulis are often more a matter
Of tentative insights and suggestive leads than of definite findings. But
{tisonly means that more careful study needs to be done, while wat has
beEa done serves in outlining goneral directions and posibitities,
As Bateson noted (1945). the film Mitleriumge Quex was connested
With Nazism in three ways: it was made by Nazis, it aimed to make
Nazis (as a propaganda fim), and it depicted Nazis. Putting this more
Seuerally, one can study how films are related to their makers, to their
Wes, and to their depicted subject matter — which may be similar,
ASwith that film, or quite different.Ad tome H wRA Ne
The situation is simplest when the filmmakers, viewers, and subject
ratter are all similar. This is also the most common case, at least if
“ similar” is interpreted reasonably broadly. That i, at least provisionally
‘we may view both Hollywood filmmakers and their audiences as mem-
bets of a common American culture even though their particular social
positions within this differ, and corsider the films they make and view as
somehow, though protably not realistically, reflecting American life —
just as shamans and story-tellers may be specialists, and myths are not
descriptions of daly life.
Correspondingly, a very common focus of film study, in both anthro-
pological and general critical writings, is on relating observations on
files and observations on their surrounding culture. Such anthropological
ork commonly proceeds primarily from films toward culture — that i
filrn observations are used to clarify and organize observations on the
calture more than the reverse, though some interplay ordinarily and use-
fully occurs, Further, for both areas the thrust is toward discerning
general underlying themes and their patterned interrelations. As one
accompaniment of this basic focus on form and organization, fm
patterns ind cultural patterns usually are seen largely in terms of paral-
lels and congruences, cather than inferring cause-and-effect relationships
There are several basic reasons why fictional films should be especilly
usefol in the study of general patterns of culture. In the frst place, they
are useful precisely because they ate not factual. Instead. they tell story:
that is, they present an interpretation of some segment of life by selec-
tioa, structuring and ordering images of beluvior. We might aot want to
accept totaly the view of Mao Tse-tung, (1950) that “the creative forms
Of literature and art supersede nature in that they are more systematic
more concise, more typical, and therefore more universal.” Yet we may
recognize that even real life iavelves the eonceptualization, organization,
and punctuation of experience, and compared 10. daily life a fictional
work represents a more highly ordered and defined unity, whose premises
and patterns ean be more readily studied.
For the case of large, complex, modern societies, where fieldwork could
cover an extremely limited fraction of actual behavior, some such
Simplification appears an essential starting point. And films especially
while more limited and manageable for study — particularly repeated
study — than daily life ate still rich and retevant, with several advantages
over other fictional materials such as novels.
1. Films ars especially likely to projest important cultural views
Although fims-can now be made by one individaal, ordinarily they art
uup products, involving the co-operative work of many members of 2
San
pan Pins» Cor Docamere ‘i
[Also since Ble are. mass medium of communication cimed for
aide gooular audience, they are likely to present, elatively simply
te bascand general themes rather than special or esoteric ors
Pat the seme time films are both rich and varied, Each film offers a
deal of matsral for observation, and films aa group deal with @
sarily of subjects, so itis possible to examine how genera themes
gad specie social situations ae interrelated, Furthermore. filmmaking,
fie if, involves continuation of deliberate design or control and w=
elements — both as rovultants of group interaction and because
fhe makers cannot possibly control the reflection in fms of cultural
ainndes and premises operating below the level of awareness
4. Only films provide verbal and visual material jointy. This gives on
‘opportunity to compare what the players say they are doing with what
the observer seer them doing, which may eithsr clarify both or prevent
revealing inconsistencies
‘As mentioned carlcr. x number of studies of this general type have
been done: General cultural themes and patterns have been sougt by
analyzing flms of Nazi Germany, Japan, India, France, England, the
United States, and China, but the surface has only heen scentched. Alt
of these stucies have teen rather modest ones and there are films from
many other cultural sources that have nox heen sted ata
‘There are also several readily visible and potentially useful variants
this approach which have hardly been touched. Compurative study of
films from different cultures could be applied to clarify cultural similari-
ties and differences; the field is wide, but so far only approached in the
Work of Wolfenstein and Leits (1950) and Weakland (1972), Changes in
fim content could be used in studies of culture change; this iden is
sapien Kracauer (1947) and implicit in some of Weakland’s work on
Chinese lms, but it has not yet been adequately tried out, Rather
Closely related, fm studies could be used in the study of eulture contact
‘tnd adsptation: this has been proposed for Hong Kong (Weakland.
19M) but not put to practice. Over this whale spectrum, then, more
Work is needed, to fll in obvious gaps while helping test and refine this
SPPIoach to the study of culture.
To repeat, this kind of general study of cultural patrms using film
Miterials is based on the assumption of a fardamental similarity of
mnakers, viewers, and suhjects, Most of the critical questions about
ftth study — and even more, most ertvel eitacks on Aims — relate 10
2 this view, oraseerting its epposit,
{$iiteal attacks on films, to take the mort spscifis matter fist, oF
nacily rest on viewing the actual or potential audience of films (ortelevision)as distinctand diferent from the makers, orfom the content, or
from the twe in combination. That is, filmmakers may be labeled es
propagandists influencing the unwary or powerless, or as commerical
producers of whatever can be foisted on the publis. The contert thus
‘pushed may be sean either as too fanciful af too realistic. bat im both
instances diferent either froma how the audience lives, or how they should
live, It is very dificult to discuss these views specifically. They rest on
assumptions which are seldom examined, let alone empirically tested
(which would be difficult). Instead, conclusions are drawn from them,
for narrow research — e.g, on television influence — is done within them,
and wit a limived concept and study of the content involved.
Ik seems mors useful and pertinent hers to point out that these concerns
do relats to broader problems about film content analysis and its sig-
nificance, The matter of adequate conception and analysis of content
itself has already been discussed. The question of the relation of film
patterns to patterns of actual behavior is also significant, but far more
complex even in principle than usually noted, For instance, Wolfenstein's
discussion (19834) of Retion and character suggests that impulsive beha
vior may be usual both én (ction and actuality, or in neither, oF shown
in one and resteained in the other, and that this relationship itself may be
culturally standardized. In view of this,it makes litle sense eithertheoret
1 o€ practically to make general eyahuations of fictional films on the
basis of their realism, Once more, empirical investigation, ‘broadly
cnougts conceived, would be more help
Similarly, there is no general answer 1 the question of whether films
reflect exlture, or shape it, While both may be expected in all cases, only
detailed studies — yet to be designed — will east any mote specific ight.
and the answer will vary from case to case
Finally, probably the most general problems in fila, analysis and its
use in cultural study concerns the breadth of applicability of finding
When film patterns are discerned, and appear to indicate the existence
of similar patterns in the eullure more widely — then how much more
‘widely? The question is highly significant but once more there is 20
fixed answer. Beyond observing that this general problem, like the other=
{ust mentioned, is common throughout anthropology, ane ean only 593
that the more comprehensive, and the more overtly varied, the materia!
in which the pattern appears — films, interviews with # variety of is-
formants, books, observed behavior — the more selianze ean be placed
nit: yor the problem should allways be rermembered,
_
poster Fs as Celtarel Docaen ay
CONCLUSION
ris curious that more anthropological filmi study has no! been dene. and
thavessisbeing done than formerly, One can oaly speculate why this is so.
‘Such study involves much time and effort. and this 1s equally true of other
Jatropological Work. On the other hand, people who have not had personal
Jing, as fur eather than
ferious work, and accordingly make light of it. And even anthropology is
Subject co changes of fashion in professional interest, Profuhly Tite ean be
Gone about such matters. There is one possible factor. however. concerning
it be help
to film study developed in relation to contents of international comic
there may he tendencies to equate the nwo concems — and not only. kus
fnternationsl conflict decreased since the days of World War Il amd the
Cold War, but the study of orher peoples has come 10 be reearded ss
Iikely to be exploitative. Perhaps it should therefore be pointed out that
‘cultural understanding is as prota i enepperition us in gone amd this
spproach via film analysis can be used equally well roward understanding
the cultural patterns of friends, or even of our own societies.
experience of it often equate lim stucly with movi
1. Since so miuch of this approach
POSTSCRIPT, 1964
Tithe twenty years chat have paved since this paper was writen and
Published in the
Felevision courerpans has certainly not diminished and may even have
expanded. There continues 19 he much written uibout flrs an filmenak
fing, covering » wide range from popular stories und reviews in newspapers
and magszines to serious historical or an
Gf particular genses of film, or of particular films deemed to be of special
‘ommercial or arististic importance, A specialized journal. the Joumal of
Popider Film ond television, is published at Bowling Green State Uni-
Nem in Ohio. Bur without caception, even when such writ
flim content, their aim is at most to evaluate the product, anstically or
Aecliticaly, and their focus is on a specific tlm or at most 4 limited erowp
Flas of some selected type
This is = quite different aim trom th
Hels — the analysis of wide eu
nt Falition, overall interest in feature films and their
ialytical accinunty of the industry
study of films as cultural prod:
‘of fietional films feom one chosen
Salted Source — 19 discover explicit or implicit themes and pattems
‘ofimen to the group. and presumably representative of the soc
OF Which they have arisenSt OH IL WEAKEN
In considering a possible revision of my paper waitien in 1973. since |
have aot heer actively doing film analysis for some years — though T re-
‘nia interested in sich work — Thegan by enquiring ahour possible recent
cultural study of fins fiom infor sources. This included sm examina.
sion of the Directory of Visteal Antimpologr. published by the Society
for Visual Anthropology (Blakely and Blakely 1989), and of the repons
of this society in various recent issues of the Arvfrupolagy Nensleiter
The individuals concaked by phone or nail were Richard Chalfen, then
President of the Suciely for Visual Anthropology: Karl Heider. author of
Ldhnographic Vitor lan Jarviv of York University. Ontario, the author of
Movies cand Society. a person with whos 1 had discussed Asian fii staies
when T was aetive in the fields aad! filly HL. Coron: L
Michigan University. who has done work on American ethnic eines snd
whom | became awvare af through her article “Anthropological Lenses” im
the Auclapology Newsteceer af December, 1990.
1 tharsk all four of dhose individuals for their assistance but, unforta
hitely, their responses (as well as my extmnination of the SVA Directors
ancl slutiropology Newsletter reparts) all broadly contirmed my own initial
impression: there has ia fact been very litle cultural study of films since
the weting of my original chapter in this book, A few exceptions to this
1 be fnund, Professor Heider has done suns work on
wl piewwe were
Indonesisn Hetional fms and is published several short articles on the
subject. There ure some relevant observations in the film comments ty
the psychiatist Frank M. Phumas UF that appear regularly in The Family
Therapy Networker and the Newsfetey of the American Family Therapy
Association, (This is not sich an unlikely: some as # might Seem: fren
my own work in family therapy, [ can report thal viewing. film and ob-
serving a faunily therapy se
similarities.)
‘The basic point remains, however: cultural study of feutu
8 eld rar has Jain fallow tor many years now — so mnch so that
has seemed poiatless. w search thiowgh mouniains of largely irrelevant
film literature for a possible few exceptions. Ruther, my original chapter is
presented sain here in the hope — shared by myself and my consulees —
‘that it may stimulate some renewed interest anxt activity in an urea that we
Delieve suill holds much promise,
jon though a one-way mio have signiticant
fits is
=
ceva Pisa Ctrl Doman “
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