1912

1927
(Kodak) 1923
How Many Logos
per day?
Hidden Messages in Logos
5
five types of logos
brand mark

simple yet bold

ideas and concept mask deeper meaning
easier to remember
word mark

stylized type spells name

favoured by tech companies
letter mark

exclusively typographic
often initialized (too long)
combo mark

symbol and wordmark

helps visualize
emblem

encases the name

iconic
great logos
designed in under 48 hours
negative space
Carolyn Davidson
hiddenmeaning
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just for fun