FINICKY PET FOOD CASE

Format: Word's "Contemporary Letter" format

Advice: Apply class principles as well as the B.E.B.E. formula. All of the learning outcomes as described on the first
page of the syllabus apply.
Due: At D2l Dropbox by next Th. @ designated time in Pdf format.
Weight: 20% (keep in mind, this is your last chance to show what you know!)
Length: As long as it takes

DIRECTIONS

Write a letter as the mayor of Ocean Springs to the residents of Bienville Place subdivision conveying what is happening
with the Finicky Pet Food plant. The news is not good, so you will have to convey it tactfully. The facts of the case and
your letter must be based on the article below. Don’t make up facts!

Give your own name as Mayor ________. Give your own street address and zip code but put Ocean Springs as the city.
The addressee is Resident. Give a fake street address and zip code but with Bienville Place as the location. Use the
B.E.B.E. worksheet on the second page. Submit it as a separate upload. 3 pt. deduction if missing.
BEBE Worksheet (submit to Dropbox as a separate .Pdf. 3 pt. deduction
if missing)

Scenario: You’re writing to the upscale residents of Bienville Place subdivision, who will not be happy to hear what you
have to say. Consider what their expectations would be of a city document and convey your message accordingly. Use this
sheet to apply the B.E.B.E. formula.

1. In the blanks below, write out a buffer that indicates the general
purpose (vs. the specific bottom line) while establishing common
ground, agreement, understanding, appreciation, something positive.

Thank you all for expressing your concerns regarding the finicky pet food plant relocation. We are closely monitoring
the possibility of odors and engaging in every step of the move. In events like this, we explore all options possible.

2. Now write out an explanation to set up the bad news come.

Ocean springs offers vacant areas for industrial uses. City planner Donovan Scruggs said the property was zoned
industrial before the subdivision was built. A body shop, cabinet shop, and boat business are located nearby. Plant
manager Dean Niemann said in a statement that the company no longer needed its Pascagoula location near deep water,
which was rented from the county.

3. Now, convey the bad news as tactfully as you can but without vagueness or ambiguity. The bad news must be
clear. If there’s an alternative or consolation, it can go here if it’s short or in the next paragraph if it’s long.

The decision to allow the relocation of the finicky pet food plant was made carefully. City officials said the plant is
moving to an area zoned to accommodate it. The available space in Ocean Springs will improve the company and
community. The plant will be built in the small industrial area on U.S. 90, directly across the highway form the Super
Wal-Mart. It is moving into a vacant building, the interior of which has been renovated for its new purpose, city officials
said. We care about our residents’ satisfaction, so action to regulate the potential odor will be taken. Scruggs said the city
has investigated the possibility that the plant will emit odors. He said the city has a nuisance ordinance that should handle
anything that might arise.

4. Now, exit on a positive note, and don’t forget the closing embrace.

I hope the information provided answers any questions and eases concerns. We look forward to continuing the success
of our community with your help.