Professional Documents
Culture Documents
Kitchen Setting - Clara
Kitchen Setting - Clara
SWOT
1. Strength (strength)
The funds required for the procurement of facilities and infrastructure are quite
large.
The workforce is still lacking.
The parking location is less extensive
3. Opportunity (opportunity)
4Ps
Place: Citraland
Price: for food start from Rp 20000, for drink start from Rp 5000
Promotion: Instagram, TikTok, Advertising on radio
Product: Cheese Balls, Chocolate Ice Cream, Iced Tea
PEST
Political: tax rates and labor laws
Economic: the cost of capital and inflation
Social: should offer healthy foods and the attitude that people have toward restaurants and
eating out
Technological: specialized equipment
EQUIPMENT
1 small standing chiller
2 small chest freezers (1 for ice cream and 1 for the kitchen)
Stove with 3 burner gas / house stove
5 Liter deep fryer