ATHENA Café

SWOT
1. Strength (strength)

 Cafe with menus that are affordable, especially for students.

 Comfortable cafe place and situation.
 The location is in a residential area and also around student boarding houses.
 Presenting a simple menu but a comfortable cafe.
 Equipped with WiFi and cable TV.
 Besides WiFi, it is also equipped with print service facilities that support student
assignments.
 Provides various snacks ranging from fried foods, pancakes to various types of dry
food
2. Weakness (weakness)

 The funds required for the procurement of facilities and infrastructure are quite
large.
 The workforce is still lacking.
 The parking location is less extensive
3. Opportunity (opportunity)

 Favored by young people who like to hang out

 Because it is located in a residential location and boarding house environment, it
allows the management to hold certain events such as watching football together,
bringing in the capital's artists, holding games with prizes at Valentine's events, etc.
4. Threats (threats)

 During semester holidays/campus holidays, the number of visitors will decrease

significantly.
 There are many competitors in the residential area/boarding house
 Increase in prices of basic commodities and cooking spices

4Ps
Place: Citraland
Price: for food start from Rp 20000, for drink start from Rp 5000
Promotion: Instagram, TikTok, Advertising on radio
Product: Cheese Balls, Chocolate Ice Cream, Iced Tea
PEST
Political: tax rates and labor laws
Economic: the cost of capital and inflation
Social: should offer healthy foods and the attitude that people have toward restaurants and
eating out
Technological: specialized equipment

Vision & Mission

Vision: Making Athena cafe the first choice of cafe for students.
Mission: Making Athena cafe a comfortable cafe for work as well as relaxing.

EQUIPMENT
1 small standing chiller
2 small chest freezers (1 for ice cream and 1 for the kitchen)
Stove with 3 burner gas / house stove
5 Liter deep fryer