Analisa SWOT

Strength/Kekuatan Weakness/Kelemahan
1. 1.
2. 2.
3. 3.

Opportinity/Peluang Treat/Ancaman
1. 1.
2. 2.
3. 3.
Faktor Internal

Faktor Eksternal
 Analisa Kompetitor

Kualitatif Kompetitor 1

Strategi Penjualan Offline/Online

Design Toko* Minimalis/Industrial/etc
Design Website* Minimalis/fun/hightech
Design sosmed* Warna/logo/etc
Jenis iklan sosmed Foto produk/video/sharing knowledge/podacst/ebook/news/etc
Jenis Advertisment Googleads/Fbads/igads/etc
Ulasan pelanggan comment ??
Kualitas produk
Lokasi pelanggan Jabodetabek/Pulau jawa/etc

Kuantitatif Kompetitor 1

1. Internal
Harga produk
Struktur Biaya
Modal
Margin profit
% Discount
2. Advertising
Top platforms
Jumlah channel Website/marketplace/sosmed
Posts per day/week
Top Hashtag
Jumlah followers
Jumlah like/dislike
Jumlah comment
3. Customer Aqusition
Penjualan
Contact options
Response time
4. Customer Service
Testimoni
Responese time
Managemen akun
5. Uniqness
 Analisa Kompetitor

Kompetitor 2 Kompetitor 3 Kompetitor 4

knowledge/podacst/ebook/news/etc

Kompetitor 2 Kompetitor 3 Kompetitor 4