Quiz 1 – Principles of Marketing 5 Marks

1. Please watch the following video: https://www.youtube.com/watch?v=Bs8VvEs_7OQ

2. Answer the following question:
I. What is the core theme of the shown video?
II. What was the task given to both teams?
III. Which team won the task? Identify those marketing strategies which made them
win.
IV. What were the main reasons behind loss of other team?
V. Do you agree with the final decision of Allen Sugar? Was the right person fired?
Please justify how?
3. You need to finish this quiz on A4 paper during the class.
4. Cheating is strictly not allowed.

Best of Luck