The

Balance
Concept
Skylar Mack, Kenya
Jimenez-Ramirez, Hannia
Martinez Cruz, Erion Soloman
“...people are increasingly
focused on whole-body wellness,
which involves treating all
aspects of health, such as
exercise, nutrition, sleep, stress,
and mindfulness.”-Healthline
Project Team Roles &
Responsibilities

Amanda Mirach
Coach

Skylar Mack Kenya Jimenez Erion Solomon Hannia Martinez

Project Progress Chaser Record Keeper Document
Manager/Researcher Controller
TBC Company
Overview
The Balance Concept is an e-fitness
company focused on giving clients
a high quality digital fitness
experience that caters towards their
needs.
 Project Overview

Create and evolve

1 Complete Market Analysis 2 monthly calendar

● National competitors ● Include fitness trends

● Trends in fitness and
health
● Clients
● Nutrition market
● Monthly events
● Competitions that
keep clients engaged
● Include nutrition
related services
 1
Market Analysis
Market Analysis
Trends National Competitors Clients

● HIIT Workouts ● Lulafit ● Companies with

● Yoga and pilates ● NFC Amenity amenities
● Meditation and Management ● Employees
mindfulness ● Ondemand ● People who want
● Corporate events lifestart one on one
and competition ● Kickoff training
● People who are
focused on
nutrition
● Clients who live a
fast-paced lifestyle
Market Analysis

Services on the market and prices

Life start:
Unlimited classes for a month- $14.99
One personal training session-$25
5 personal training sessions- $110
Nutrition consultation-$70 for 60 mins
Nutrition membership-$70 for 2 30 minute sessions per month
Eat for energy program-$199.99 for three months
Follow ups-$40 per 30 minute session
Market Analysis

Services on the market and prices

On demand:
Personal training, Team training, spa days, educational series, wellness
lectures, cooking classes, etc
Lulafit: Lulafit app, consulting, Fitness center and amenity management, etc
Kick-off:
Custom workouts, Fitness plan & meal plan $95 a month
Kick of premium-everything Kick off standard has with a weekly one on one
video chat and workout $195 a month
Kickoff live plus-Everything kick off standard has with two weekly one on one
video chats and workouts $295 a month
SWOT Analysis
Strengths Weakness
● Online services ● Calendar
● Variety of ● Monthly events
workouts ● Consumer access
● Personal training to Live and
● Nutrition services pre-recorded
workouts

Opportunities Threats
● Expand clientele ● Competitors
● Create weekly ● Deciding which
schedule trends to
● Add community include
events to the ● Pricing for
calendar amenity services
Fitness Trends
● “...yoga, pilates, and other mind-body activities are gaining popularity and expected to become a
$66 billion industry by 2027. This figure includes in-person and virtual classes, equipment, and
apparel.”-Healthline
● “COVID-19 was a reminder that health is transient and can change at any time. For many, this led
to looking for products that could support a healthy immune system to better prepare them for
illness.”-Healthline
● “In 2020, HIIT came in at number two on ACSM’s (American College of Sports Medicine) Health
and Fitness Journal Worldwide Survey of Fitness Trends. It looks like HIIT remains to be one of
the top ways to work out.”-Glofox
● “Running might have overtaken other forms of training because of lockdown, but it will hold its
position in 2021.”-menshealth
● “The line between mind and body is merging with people looking for ways to exercise both at the
same time. Mind-body exercises like yoga and Pilates will continue to be huge.” -GloFox
2

Calendar Update
Original Calendar
● Clients had to make
appointments for all
events
● No scheduled live sessions
or events on the calendar
● No pre-recorded sessions
Updated Weekly Calendar
Monday Tuesday Wednesday Thursday
12:00 AM Live: 8:00 AM Live: 12:00 AM Live: HIIT 12:00 AM
cycling Treadmill cardio Workout Pre-recorded: Yoga

6:00 PM 12:00 AM 6:00 PM 6:00 PM Live:

Pre-recorded: Pre-recorded: Pre-recorded: Cycling
yoga Pilates Strength training

Friday Saturday Sunday

8:00 AM Pre-recorded: 8:00 AM 12:00 AM Live:
Pilates Pre-recorded: Barre
9:00 AM Live Treadmill HIIT Workout
Cardio: 6:00 PM
12:00 AM Pre-recorded: 12:00 AM Live: Pre-recorded:
Recovery Strength Recovery
training
3
Competitions
Original Content

● Clients had no
friendly competitions
between each other
before
Updated Content
Rainbow Eating Contest
● One week to a month
● Track the amount of fruits or
vegetables that you have eaten
during the time limit
● Share pictures of the food you
have eaten

Book Club
● One book club every six months
● Track the amount of books you
have read that talk about healthy
eating and exercise
● Discussions about the books you
have read
Updated Content Cont.

● Yoga Competition
● Pilates Competition
● Step Counting Contest
4
Monthly Live Events
Original Content

● Monthly Events were not

available
Updated Content
Mindfulness
8:30 am-9:00 am~ Morning stretches
9:00 am-10:00 am~ Yoga class for stress/productivity
10:00 am-11:30 am~ Meditation
11:30 am-12:00 pm~ Pilates
12:00 pm-1:00 pm~ Jogging
1:00 pm-1:30 pm~ Healthy eating book interaction
1:30 pm-2:00 pm~ Total Challenge
2:00 pm:2:30 pm~ Game
2:30 pm-3:30 pm~ Painting
3:30 pm-4:00 pm~ The best meals for concentration
4:00 pm-4:30 pm~ Soft calm music
Fitness/Performances
8:30 am-9:00 am~ Warm up workout
9:00 am-9:30 am~ Building the best workout program
for you
9:30 am-10:30 am~ Running challenge
10:30 am-11:20 am~ In It Together
11:20 am-12:20 pm~ Zumba event
12:20 pm-1:30 pm~ Fitness Bingo
1:30 pm-2:00 pm~ Bicycling event
2:00 pm-2:30 pm~ Protein shake for fat loss
2:30 pm-3:30 pm~ Meals that help with muscle gain
Updated Content Cont.

Healthy eating

8:30 am-9:00 am~ Breakfast boost

9:00 am-9:30 am~ Create your own full day meals
9:30 am-10:30 am~ Healthy snacks
10:30 am-11:30 am~ How to read the nutrition label
11:30 am-12:00 pm~ Maintain don’t gain
12:00 pm-12:30 pm~ Taste the rainbow
12:30 pm-1:00 pm~ Healthy eating on a budget
1:00 pm-1:30 pm~ 20-30 minutes daily workout
1:30 pm-2:30 pm~ Cook with a dietician
2:30 pm-3:00 pm~ Question time
 5
Nutrition
Original Content

Nutrition Coaching
● Only option
● Individual
Offer more options for corporate
businesses
Updated Meal Guidance Workshops

Content Individual,
group, or menu
Offer as an
option for a
options virtual event

Coaching Facts & Tips

Individual or Dedicated forum
group for businesses
 Marisa Moore

Recommended ● Atlanta-Based
10 years of
Dieticians
●
experience in
worksite
wellness

Renee Clerkin
● Chicago-Based Christina
● 8 years of Ellenberg
experience as a
registered ● Atlanta-Based
dietitian and ● 5 years of
nutritionist experience as a
Dietitian
Nutritionist
 Stakeholder Analysis
Important for Stakeholder Stakeholder Strategy for engaging
Stakeholder Impact Influence
Stakeholder Contribution Impediment the stakeholder

Making sure Provide necessary Weekly Updates:

that The Information Becomes Ill, keeping the Owner
Amanda High High Balance regarding her Goes up to date with
Concept is business and the bankrupt information and
profitable fitness industry. questions

Having a good
By telling us certain
experience Leaves The
things they would Emailing the client
Clients Medium Low with The Balance
like be for feedback
Balance Concept
implemented
Concept

Having emails with

Using their
the officials of
business strategy If they go
Competitors Low Medium Making a profit different competitors
to help plan our Bankrupt
in the Fitness
future
Industry
 What Might go Risk Area of
Risk Strategy How to Prevent or Fix it
Wrong? Level Impact
Risk Management Matrix
New services are
not adequately
Review services before
adjusted for Medium Quality Mitigate
formalizing
corporate
businesses
M-Look at what other
companies are
Business choose
offering in their Create distinctive features that
companies similar
High Scope business packages separate TBC from their
to The Balance
and forecast competition
Concept
opportunities to
grow.

Businesses do not Quality Look into different diets that

Avoid by making
like meal plans Medium and people have and create a wide
different meal plans
created Resources variety

Co-workers do not We can prevent this by

want to participate Quality making schedules that will
in the Medium and Mitigate work for everyone and include
competitions/have Timing prizes, teams and progress
time boards
Data Analysis Process
Collect Data
Complete a market analysis,
which includes potential
competitors, sample wellness
packages, average price for
midsize to large businesses
Form Conclusions
Form conclusions based on the
research during our ideation
process.
Goal
Create a robust portfolio of
wellness options for corporate
and nonprofit clients
1
2
Analyze Data
Look at components such as
3 trends on the market, wellness
packages and competitors.
4
Take Action
5 Develop a weekly schedule,
events, and competitions.
Citations
https://www.healthline.com/nutrition/food-and-nutrition-trends#middle-ground-approach
https://www.trainwithkickoff.com/?ref=lptm&gclid=Cj0KCQjw0caCBhCIARIsAGAfuMycaru26yG
30d11-n6ODG3ZzcfZGqF0LqbPAT16KlpANrfnEe6MXK8aAtdyEALw_wcB
https://www.glofox.com/blog/10-fitness-industry-trends-that-could-define-2020/
https://www.menshealth.com/uk/fitness/g35117074/biggest-health-and-fitness-trends-of-2021/
https://www.acefitness.org/education-and-resources/professional/expert-articles/7759/9-fitness
-trends-to-look-for-in-2021/
https://libremocion.com/en-gb/hatha-yoga-en/
https://30seconds.com/health/tip/17137/How-to-Clean-Yoga-Mats-Pick-the-Right-One-for-You-I
ts-Your-Personal-Altar
https://www.lulafit.com
http://www.nfcamenitymanagement.com
https://ondemand.lifestart.net
https://classpass.com/blog/classpass-wellness-fitness-trends-2020/
https://www.acsm.org/read-research/trending-topics-resource-pages/acsm-fitness-trendsv
Citations II
https://www.self.com/story/trustworthy-registered-dietitians-follow-great-advice
https://marisamoore.com/services/worksite-wellness/
https://www.healthprofs.com/us/nutritionists-dietitians/corporate-wellness/ga/atlanta/772711
?sid=6047acc818341&ref=1&tr=ResultsName
https://www.dietitiandish.com/services
https://reneeclerkin.com/
https://www.pursuit.fit/membership/
https://reneeclerkin.com/services/corporate-wellness/
https://fitnessandwellness.org/amenities/
https://www.piedmontwellnesscenter.com/amenities/gallery-page/
https://www.wellstarhealthplace.org/services/nutrition-services/
https://www.studiosweatondemand.com/thesweatforce/