How Blockchain can improve digital Marketing?

Let me start with what exactly Blockchain marketing is, “Blockchain marketing visualizes an
entirely new marketing and advertising environment, in which consumers can own and sell
their data directly to advertisers and marketers.” Blockchain is forming a direct data exchange
between brands and consumers like never before. Blockchain marketing omits the middle man
like Facebook, YouTube typically collect data by keep track of user’s activity.
After introducing Blockchain, let’s explore how Blockchain will improve digital marketing
and advertising.
 Enhanced Consumer Security and Privacy: Data breaching is a massive issue
nowadays. There are frequent changes in identity theft and compromise of finance-related
information. To overcome this, Blockchain will help verify each transaction. However,
each transaction is publicly visible, the individuals involved are anonymous. Moreover, it
gives the customer the power to decide what data they would like to share and whatnot.
 Authenticity and Transparency: Blockchain has a decentralized nature and can help
consumers figure out all details related to a specific product, such as where the product
was manufactured, who manufactured it, etc. With the advent of Blockchain, end-users
can gain complete transparency and know every little detail about the products and thus
can make an informed choice.
 Eliminates Fake Actors: Although online platforms are gaining a lot of public attention,
it is also true that it involves many fake/suspicious actors like, for example, fake followers,
fake content, fake likes, and even fake products, which is the reason why consumers have
a hard time trusting advertisements. Due to the characteristics of transparency and
immutability, Blockchain ensures that whether the money companies spend on ads is going
to the audience they’re targeting or not. Without any third-party, one can deal directly with
publishers; thus, marketing will be more effective.
 Empowers People: One of the most compelling reasons why the scope of Blockchain is
thriving is that it returns the value of data to consumers. Companies that continue to pull
customers data benefit from selling their information such as contact details, email
addresses, and others. Blockchain has the potential to change and renovate the marketing
industry.