I.

INTRODUCTION

Executive Summary
Overview of the Company
Company Vision and Mission Statement
Statement of the Problem
Objectives

Key Indicators
Key Terms

II. CORPORATE ANALYSIS AND STRATEGY

SWOT Analysis
Industry Analysis
PEST Analysis

Competitive Analysis
Alternative Strategies
Cost Management Strategy
Growth Strategy
Product Innovation Strategy
Evaluation of Alternative Strategy
Criteria
Recommended Strategy

III. COMPREHENSIVE PLANS

Summary of Action

Marketing Plan
Human Resource Plan
Operational Plan
Financial Plan
Forecasting of Financial Statement
Forecasted Income Statement
Forecasted Balance Sheet
Forecasted Income Statement (year 1)
Forecasted Balance Sheet (year 1)
Financing (year 1)
Forecasted Income Statement (year 2)
Forecasted Balance Sheet (year 2)
Financing (year 2)
Forecasted Income Statement (year 3)
Forecasted Balance Sheet (year 4)
Financing (year 5)