Customer needs and behavior

Their products fulfil the needs for apples and apple-related products such as apple cider,
apple butter, apple sauce, canned apples, raw apples, and, of course, fresh pressed apple
juice. Apples with a quality grade suitable for apple juice and cider were developed by the
organization. Tuwa, the company's brand, was available in more than 100 supermarkets
across the country's mid-west region. Wiikano sells mainly in Midwest markets to small food
wholesalers who then distribute to local grocers in small towns and cities.
Justification: Unmet needs for needs for apples and apple-related products such as apple
cider, apple butter, apple sauce, canned apples, raw apples, and, of course, fresh pressed
apple juice, have been identified and are well understood
Rating: 9, Weight: 0.5