Opportunity for competitive advantage:

Can we Differentiate?

We can differentiate on the ingredients which are included in the Energy bar of Nestle, Kind, Kraft

Nestle Energy Bar – Nestle Energy Bar include following Ingredients

Cereal Grains (48.2%) [Whole Grain Wheat (Contains Gluten) (27.4%), Rice (17.6%), Whole Grain
Wheat Flour (Contains Gluten) (2.2%), Maize Semolina (0.8%), Rice Flour (0.2%)], Chocolate (17%)
[Sugar, Cocoa Mass, Skimmed Cow’s Milk Powder, Cocoa Butter, Whey Powder (From Milk). Emulsier
from Plant Origin: Soya Lecithin, Natural Flavouring: Vanilla Flavour], Glucose Syrup, Sugar, Invert
Sugar Syrup, Barley Malt Extract (Contains Gluten), Humectant: Glycerol, Vegetable Oils (Palm Oil
and Sun ower Oil), Partially inverted Brown Sugar Syrup, Salt, Cocoa Powder (0.2%), Emulsifer from
Plant Origin: Sunflower Lecithin, Acidity Regulator: Trisodium Phosphate, Natural Flavouring:
Chocolate Flavour, Fat-Reduced Cocoa Powder (0.02%), Antioxidant: Tocopherols, Dextrose.

Calcium, Iron, Niacin, Pantothenic Acid, Vitamin B6, Folic Acid, Riboflavin.

Contains cereals containing gluten, cow's milk and soya

Kind Energy Bar – Kind Energy bar include following ingredients

Oats, tapioca syrup, sugar, canola oil, peanut butter (peanuts, sea salt), honey, brown rice, brown
rice flour, palm kernel oil, peanut flour, chicory root fiber, millet, quinoa, non-fat milk powder, sea
salt, peanut oil, soy lecithin, natural flavour, Vitamin E (tocopherols to maintain freshness).

Allergen Information: Contains peanuts, milk and soy. May contain tree nuts.

Kraft Energy Bar – Kraft Energy Bar Contains Following ingredients

Sugar, Sunflower oil, Hazelnuts, Cocoa, Skim Milk Powder, Whey Powder, Cocoa Butter, Sunflower,
Lecithin, Artificial Flavours, Citric Acid.

Justification of Weight and Scale: Ingredients of Energy bar will be differentiated, but are easily
imitated, Score: 6 and weight is 0.2

Can we Perform Against Critical Success Factor?

Yes, we can perform against Critical success factor

Marketing and Distribution

The study involves in-depth risk analyses of the company's product delivery strategy (how well the
company adapts to retailer needs, how well the distribution suits retail types, how well the company
manages distributors, and what kind of linkage/relationship/agreement the company has with
distributors). examinations of other relevant variables that can help to ensure that a commodity is
always available on the market to promote sales Risk evaluations for the company's marketing,
including promotional commitments, advertising innovation, the ability to recognise targeted
consumers and markets, the ability to capture patterns in consumer preferences, and the ability to
sustain a clear marketing Strategy.

Justification of Weight and Scale: Marketing and Distribution of Energy bar teams have been
identified and are well understood. Score is 8 and weight is 0.3
Stage of Competing Products in the product life cycle: is the timing, right?

Growth stage is the stage of Competing in the product life cycle: Yes, the Timing is Right

Growth: If a product makes it through the introduction stage of the life cycle, it moves on to the
development stage. Sales are rising at this stage, profits are healthy, and a slew of new entrants
have entered the market. Large corporations may begin to acquire small pioneering businesses that
have progressed to this point. The focus shifts away from primary demand promotion and toward
aggressive brand ads and communicating brand differences. For Example, To keep this cycle from
degrading, a range of items, such as those offered by Power Bar, can be given. They have a variety of
flavours in bars, as well as bars that cater to various needs. People's needs change all the time, so if
you are looking for energy, nutrients, or a healthy snack, you'll find it in energy bars.

Justification for weight and scale: Growth stage is the stage of Competing in the product life cycle,
its identified and are understood well so weight is 0.5 and scale is 9

Weight Rating (0-10) scale Total

Opportunity for Competitive
advantage
Stage of Competing products in the 0.5 9 4.5
product life cycle: is the timing, right?
Can we perform against critical success 0.3 8 2.4
factor?
Can we differentiate? 0.2 6 1.2