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Alatke istraživača: Metodi i tehnike istraživanja u društvenim naukama

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Dragan Popadić Zoran Pavlović

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Iris Žeželj
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31 1
 Glavni urednik
Zoran Hamović

Uređivački odbor
Tamara Džamonja Ignjatović (urednica)
Zorana Jolić Marjanović
Biljana Stanković
Marina Vicanović
Aleksandar Dimitrijević
Zoran Pavlović

Likovni urednik
Milena Lakićević

© Clio, 2018. Sva prava za izdanje na srpskom jeziku zadržana.

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Ova monografija deo je rada na projektu 179018 koji finansira

2 Ministarstvo prosvete, nauke i tehnološkog razvoja Republike Srbije
 Dragan Popadić, Zoran Pavlović i Iris Žeželj

Alatke
istraživača
Metodi i tehnike istraživanja
u društvenim naukama

3
4
ALATKE ISTRAŽIVAČA
 Sa­dr­žaj

Predgovor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

1. Šta je naučni metod . . . . . . . . . . . . . . . . . . . . . . . . 21

Ka­rak­te­ri­sti­ke na­uč­nog me­to­da . . . . . . . . . . . . . . . . . . 24
Vr­ste me­to­da . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26
Me­tod kao lo­gi­ka na­uč­nog is­tra­ži­va­nja . . . . . . . . . . . . . . 29

2. Istraživanje – od koncepata do podataka . . . . . . . . . . . 35

Šta su kon­cep­ti . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35
Šta su po­da­ci . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39
Kvan­ti­ta­tiv­ni i kva­li­ta­tiv­ni po­da­ci . . . . . . . . . . . . . . . . 40
Šta su va­ri­ja­ble . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42
Od­nos me­đu va­ri­ja­bla­ma . . . . . . . . . . . . . . . . . . . . . 43
Kla­si­fi­ko­va­nje va­ri­ja­bli . . . . . . . . . . . . . . . . . . . . . . 45
Ope­ra­ci­o­nal­ne de­fi­ni­ci­je va­ri­ja­bli . . . . . . . . . . . . . . . . 51

3. Vrste istraživanja . . . . . . . . . . . . . . . . . . . . . . . . . 58
Kvan­ti­ta­tiv­na i kva­li­ta­tiv­na is­tra­ži­va­nja . . . . . . . . . . . . . 58
Kvan­ti­ta­tiv­na i kva­li­ta­tiv­na ob­ra­da i ana­li­za . . . . . . . . . 59
Kvan­ti­ta­tiv­ne i kva­li­ta­tiv­ne teh­ni­ke pri­ku­plja­nja
po­da­ta­ka . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 61
SA­DR­ŽAJ

Kvan­ti­ta­tiv­na i kva­li­ta­tiv­na pa­ra­dig­ma . . . . . . . . . . . . . 62

Is­tra­ži­va­nja pre­ma ci­lje­v i­ma (is­tra­ži­vač­kim pita­nji­ma) . . . . 65
De­skrip­tiv­na is­tra­ži­va­nja . . . . . . . . . . . . . . . . . . . . . 66
Ko­re­la­ci­o­na is­tra­ži­va­nja . . . . . . . . . . . . . . . . . . . . . 67
5
 Eks­pla­na­tor­na is­tra­ži­va­nja . . . . . . . . . . . . . . . . . . . . 68
Eva­lu­a­tiv­na is­tra­ži­va­nja . . . . . . . . . . . . . . . . . . . . . 69
Šta je uzroč­no ob­ja­šnje­nje? . . . . . . . . . . . . . . . . . . . . 70
Ka­ko utvr­di­ti šta je uzrok . . . . . . . . . . . . . . . . . . . . . 73
Is­tra­ži­va­nja pre­ma di­zaj­nu: eks­pe­ri­men­tal­na
i neek­spe­ri­men­tal­na is­tra­ži­va­nja . . . . . . . . . . . . . . . . . 76
Ne­ek­spe­ri­men­tal­ni di­zajn . . . . . . . . . . . . . . . . . . . . 76
Eks­pe­ri­men­tal­ni di­zajn . . . . . . . . . . . . . . . . . . . . . . 86
Kva­zi­ek­spe­ri­men­tal­ni di­zajn . . . . . . . . . . . . . . . . . . . 87
Od­nos kvan­ti­ta­tiv­nih-kva­li­ta­tiv­nih i
eksperimentalnih‑neekspe­ri­men­tal­nih is­tra­ži­va­nja . . . . . 88
Is­tra­ži­va­nja na pri­mar­nim, se­kun­dar­nim
i tercijar­nim po­da­ci­ma . . . . . . . . . . . . . . . . . . . . . . . 89
Vre­men­ska di­men­zi­ja:
jed­no­krat­na i vi­še­krat­na is­tra­ži­va­nja . . . . . . . . . . . . . . . 95
Jed­no­krat­na is­tra­ži­va­nja . . . . . . . . . . . . . . . . . . . . . 95
Lon­gi­tu­di­nal­na is­tra­ži­va­nja . . . . . . . . . . . . . . . . . . . 98
Vr­ste lon­gi­tu­di­nal­nih is­tra­ži­va­nja . . . . . . . . . . . . . . . 102
Pred­no­sti i te­ško­će pri spro­vo­đe­nju lon­gi­tu­di­nal­nih
istraživanja . . . . . . . . . . . . . . . . . . . . . . . . . . . . 109
Eks­plo­ra­tor­na i kon­fir­ma­tor­na is­tra­ži­va­nja . . . . . . . . . . 113
Ba­zič­na i pri­me­nje­na is­tra­ži­va­nja . . . . . . . . . . . . . . . . 115
Preporuke za dalje čitanje . . . . . . . . . . . . . . . . . . . . . . . 116

4. Istraživanje kao oblik društvene prakse . . . . . . . . . . . 117

Etič­ka raz­ma­tra­nja . . . . . . . . . . . . . . . . . . . . . . . . . 121
ALATKE ISTRAŽIVAČA

Ulo­ge u is­tra­ži­vač­kom pro­ce­su . . . . . . . . . . . . . . . . . . 129

Is­tra­ži­va­nje kao pro­ces ko­mu­ni­ka­ci­je . . . . . . . . . . . . . . 133
Ko­mu­ni­ka­ci­ja na­r u­či­lac–is­tra­ži­vač . . . . . . . . . . . . . . 134
Ko­mu­ni­ka­ci­ja is­tra­ži­vač–is­pi­ti­vač . . . . . . . . . . . . . . . 140
Ko­mu­ni­ka­ci­ja is­pi­ti­vač–is­pi­ta­nik . . . . . . . . . . . . . . . 143
Preporuke za dalje čitanje . . . . . . . . . . . . . . . . . . . . . . . 149

6
 5. Istraživanje kao proces rešavanja problema . . . . . . . . .150
Fa­ze is­tra­ži­vač­kog pro­ce­sa . . . . . . . . . . . . . . . . . . . . 151
Okvir­no od­re­đe­nje pro­ble­ma . . . . . . . . . . . . . . . . . . 151
Pri­prem­na fa­za . . . . . . . . . . . . . . . . . . . . . . . . . . 153
Pro­jek­to­va­nje is­tra­ži­va­nja . . . . . . . . . . . . . . . . . . . 157
Struk­tu­ra pro­jek­ta . . . . . . . . . . . . . . . . . . . . . . . . . 158
Te­o­rij­ski deo pro­jek­ta . . . . . . . . . . . . . . . . . . . . . . 159
Me­to­do­lo­ški deo pro­jek­ta . . . . . . . . . . . . . . . . . . . . 171
Ma­te­ri­jal­ni deo pro­jek­ta . . . . . . . . . . . . . . . . . . . . 177
Iz­ra­da in­stru­men­ta . . . . . . . . . . . . . . . . . . . . . . . 178
Prob­no is­tra­ži­va­nje . . . . . . . . . . . . . . . . . . . . . . . 179
Iz­vo­đe­nje is­tra­ži­va­nja . . . . . . . . . . . . . . . . . . . . . . 180
Ob­ra­da i ana­li­za po­da­ta­ka . . . . . . . . . . . . . . . . . . . 183
Pi­sa­nje iz­ve­šta­ja o is­tra­ži­va­nju . . . . . . . . . . . . . . . . . 184
Preporuke za dalje čitanje . . . . . . . . . . . . . . . . . . . . . . . 197

6. Uzorkovanje . . . . . . . . . . . . . . . . . . . . . . . . . . . .199
Vr­ste uzo­ra­ka . . . . . . . . . . . . . . . . . . . . . . . . . . . . 203
Slu­čaj­ni uzor­ci . . . . . . . . . . . . . . . . . . . . . . . . . . 204
Ne­slu­čaj­ni uzor­ci . . . . . . . . . . . . . . . . . . . . . . . . . 210
Gre­ške po­ve­za­ne sa uzor­ko­va­njem . . . . . . . . . . . . . . . . 216
Slu­čaj­ni ili ne­slu­čaj­ni uzo­rak? . . . . . . . . . . . . . . . . . . 219
Ko­li­ki uzo­rak . . . . . . . . . . . . . . . . . . . . . . . . . . . . 226
Zna­čaj pot­ka­te­go­ri­ja . . . . . . . . . . . . . . . . . . . . . . . . 234
Preporuke za dalje čitanje . . . . . . . . . . . . . . . . . . . . . . .235

7. Eksperiment . . . . . . . . . . . . . . . . . . . . . . . . . . . 236
Ti­po­v i in­ter­ak­ci­je . . . . . . . . . . . . . . . . . . . . . . . . . 239
Me­di­ja­ci­ja . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 242
SA­DR­ŽAJ

Ti­po­v i eks­pe­ri­men­tal­nog di­zaj­na . . . . . . . . . . . . . . . . 243

Pre­test-post­test di­zajn sa kon­trol­nom gru­pom . . . . . . . 243
Post­test di­zajn sa kon­trol­nom gru­pom . . . . . . . . . . . . 245
Izbor ispitanika za eksperimentalno istraživanje . . . . . . . 246 7
 Ti­po­v i eks­pe­ri­men­tal­ne ma­ni­pu­la­ci­je . . . . . . . . . . . . . 247
Sre­din­ska ma­ni­pu­la­ci­ja . . . . . . . . . . . . . . . . . . . . . 247
Ma­ni­pu­la­ci­ja sti­mu­lu­si­ma . . . . . . . . . . . . . . . . . . . 248
So­ci­jal­ne ma­ni­pu­la­ci­je . . . . . . . . . . . . . . . . . . . . . 249
Ma­ni­pu­la­ci­je in­struk­ci­jom . . . . . . . . . . . . . . . . . . . 250
Ma­ni­pu­la­ci­ja pri­mo­va­njem . . . . . . . . . . . . . . . . . . 252
Pro­ve­ra uspe­šno­sti ma­ni­pu­la­ci­je . . . . . . . . . . . . . . . 253
Mo­guć­nost ge­ne­ra­li­za­ci­je . . . . . . . . . . . . . . . . . . . . . 254
Va­lid­nost re­zul­ta­ta . . . . . . . . . . . . . . . . . . . . . . . . . 257
Uti­caj uče­šća u eks­pe­ri­men­tu na is­pi­ta­ni­ke . . . . . . . . . 257
Uti­caj eks­pe­ri­men­ta­to­ro­v ih oče­ki­va­nja na is­pi­ta­ni­ke . . . . 257
Eko­lo­ška va­lid­nost si­tu­a­ci­je . . . . . . . . . . . . . . . . . . 258
La­bo­ra­to­rij­ski eks­pe­ri­ment . . . . . . . . . . . . . . . . . . . . 260
Eks­pe­ri­ment u pri­rod­nim uslo­v i­ma . . . . . . . . . . . . . . . 260
Kva­zi­ek­spe­ri­ment . . . . . . . . . . . . . . . . . . . . . . . . . 263
Pre­gled ti­pič­nih is­tra­ži­vač­kih di­le­ma pri dizajnira­nju
eks­pe­ri­me­na­ta . . . . . . . . . . . . . . . . . . . . . . . . . . . 266
Ka­da tre­ba re­pli­ci­ra­ti pret­hod­ne eks­pe­ri­men­te . . . . . . . 266
Ka­da tre­ba ko­ri­sti­ti sle­pi ili du­plo sle­pi po­stu­pak . . . . . . 267
Ka­da tre­ba ko­ri­sti­ti kon­trol­nu gru­pu . . . . . . . . . . . . . 267
Ka­da tre­ba pro­ve­ra­va­ti uspe­šnost eks­pe­ri­men­tal­ne
manipulaci­je . . . . . . . . . . . . . . . . . . . . . . . . . . . 267
Ka­da će­mo ma­ni­pu­la­ci­ju sma­tra­ti uspe­šnom . . . . . . . . 268
Ko­ji ni­vo sta­ti­stič­ke sna­ge će­mo od­re­di­ti kao
za­do­vo­lja­va­ju­ći pri­li­kom pla­ni­ra­nja uzor­ka . . . . . . . . . 268
Ka­da tre­ba pre­te­sti­ra­ti in­stru­men­te i utvr­đi­va­ti
ALATKE ISTRAŽIVAČA

me­trij­sku inva­ri­jant­nost . . . . . . . . . . . . . . . . . . . . 268

Ko­li­ko ne­za­v i­snih va­ri­ja­bli (fak­to­ra) uklju­či­ti u di­zajn . . . 269
Ko­li­ko za­v i­snih va­ri­ja­bli uklju­či­ti u di­zajn . . . . . . . . . . 269
Eks­pe­ri­men­tal­na is­tra­ži­va­nja – za­v r­šni ko­men­tar . . . . . . 269
Preporuke za dalje čitanje . . . . . . . . . . . . . . . . . . . . . . . 270

8. Anketno istraživanje . . . . . . . . . . . . . . . . . . . . . . 272

8 Ka­da, i za­što, an­ket­na is­tra­ži­va­nja . . . . . . . . . . . . . . . 274

 Vr­ste an­ket­nih is­tra­ži­va­nja . . . . . . . . . . . . . . . . . . . . 277
Kon­struk­ci­ja upit­ni­ka . . . . . . . . . . . . . . . . . . . . . . . 278
Ko­ra­ci u iz­ra­di upit­ni­ka . . . . . . . . . . . . . . . . . . . . . . 281
Raš­čla­nja­va­nje pro­ble­ma . . . . . . . . . . . . . . . . . . . . 281
Iz­bor in­di­ka­to­ra . . . . . . . . . . . . . . . . . . . . . . . . . 284
For­ma pi­ta­nja . . . . . . . . . . . . . . . . . . . . . . . . . . . 298
Ob­li­ko­va­nje upit­ni­ka . . . . . . . . . . . . . . . . . . . . . . 308
Teh­nič­ka ob­ra­da . . . . . . . . . . . . . . . . . . . . . . . . . 312
Pro­ve­ra upit­ni­ka . . . . . . . . . . . . . . . . . . . . . . . . . . 314
Re­a­li­za­ci­ja is­tra­ži­va­nja i pri­ku­plja­nje po­da­ta­ka . . . . . . . . 317
Uzor­ko­va­nje . . . . . . . . . . . . . . . . . . . . . . . . . . . 317
Tre­ning in­ter ­v ju­e­ra . . . . . . . . . . . . . . . . . . . . . . . 320
Pri­ku­plja­nje po­da­ta­ka . . . . . . . . . . . . . . . . . . . . . . 321
Unos, kon­tro­la i ob­ra­da po­da­ta­ka . . . . . . . . . . . . . . . 327
An­ket­na is­tra­ži­va­nja – za­v r­šni ko­men­tar . . . . . . . . . . . . 329
Preporuke za dalje čitanje . . . . . . . . . . . . . . . . . . . . . . . 331

9. Skaliranje ispitanika, skale stavova . . . . . . . . . . . . . 333

Di­sku­si­ja o kon­cep­tu i znača­ju sta­vo­va . . . . . . . . . . . . . 333
Ter­sto­no­va di­fe­ren­ci­jal­na ska­la . . . . . . . . . . . . . . . . . 336
Pro­ce­du­ra kon­struk­ci­je ska­le Ter­sto­no­vog ti­pa . . . . . . . 337
Ko­men­ta­ri o Ter­sto­no­voj ska­li . . . . . . . . . . . . . . . . . 342
Li­ker­to­va su­ma­ci­o­na ska­la . . . . . . . . . . . . . . . . . . . . 344
Pro­ce­du­ra kon­struk­ci­je ska­le Li­ker­to­vog ti­pa . . . . . . . . 345
Ko­men­ta­ri o Li­ker­to­voj ska­li . . . . . . . . . . . . . . . . . . 350
Gut­ma­no­va ku­mu­la­tiv­na ska­la . . . . . . . . . . . . . . . . . . 352
Ko­men­ta­ri o Gut­ma­no­v im ska­la­ma . . . . . . . . . . . . . . 355
Pri­me­ri Gut­ma­no­v ih ska­la . . . . . . . . . . . . . . . . . . . 357
Bo­gar­du­so­va ska­la so­ci­jal­ne dis­tan­ce kao pri­mer
SA­DR­ŽAJ

ku­mu­la­tiv­ne ska­le . . . . . . . . . . . . . . . . . . . . . . . . . 358

Ko­men­ta­ri o ska­li so­ci­jal­ne dis­tan­ce . . . . . . . . . . . . . 362
Ozgu­do­va ska­la se­man­tič­kog di­fe­ren­ci­ja­la . . . . . . . . . . . 364
Se­man­tič­ki di­fe­ren­ci­jal kao oru­đe za me­re­nje sta­vo­va . . . 367 9
 Ko­men­ta­ri o ska­li se­man­tič­kog di­fe­ren­ci­ja­la . . . . . . . . . 368
Za­v r­šni ko­men­tar o me­re­nju sta­vo­va . . . . . . . . . . . . . . 370
Preporuke za dalje čitanje . . . . . . . . . . . . . . . . . . . . . . . 374

10. Skaliranje stimulusa . . . . . . . . . . . . . . . . . . . . . . .376

Po­re­đe­nje pa­ro­va . . . . . . . . . . . . . . . . . . . . . . . . . . 377
Ran­gira­nje sti­mu­lu­sa . . . . . . . . . . . . . . . . . . . . . . . 382
Vi­še­di­men­zi­o­nal­no ska­li­ra­nje . . . . . . . . . . . . . . . . . . 384
Ska­li­ra­nje sti­mu­lu­sa – za­v r­šni ko­men­tar . . . . . . . . . . . 388
Preporuke za dalje čitanje . . . . . . . . . . . . . . . . . . . . . . .388

11. Indirektne tehnike merenja stavova . . . . . . . . . . . . . .389

Kog­ni­tiv­ni in­di­ka­to­ri kao in­di­rekt­ne me­re stavova . . . . . . 391
Pro­jek­tiv­ne teh­ni­ke kao me­ra kog­ni­tiv­ne i afektiv­ne
kom­po­nen­te sta­va . . . . . . . . . . . . . . . . . . . . . . . . . 395
Afek­tiv­ni (fi­zi­o­lo­ški) in­di­ka­to­ri kao in­di­rekt­ne
me­re sta­vo­va . . . . . . . . . . . . . . . . . . . . . . . . . . . . 398
Me­re­nje elek­trič­ne pro­vo­d lji­vo­sti ko­že . . . . . . . . . . . . 399
Elek­tro­mi­o­gra­fi­ja (EMG) . . . . . . . . . . . . . . . . . . . . 400
Elek­tro­en­ce­fa­lo­gra­fi­ja (EEG) . . . . . . . . . . . . . . . . . . 401
Funk­ci­o­nal­no ma­pi­ra­nje mo­žda­ne ak­tiv­no­sti
(CT ske­ner i fMRI) . . . . . . . . . . . . . . . . . . . . . . . . 403
Bi­hej­v i­o­ral­ni in­di­ka­to­ri kao in­di­rekt­ne me­re stavo­va . . . . . 405
Teh­ni­ke ba­zi­ra­ne na me­re­nju vre­me­na re­ak­ci­je . . . . . . . 405
Teh­ni­ke ba­zi­ra­ne na re­gi­stro­va­nju sa­mog po­na­ša­nja . . . . 409
ALATKE ISTRAŽIVAČA

Za­v r­šni ko­men­tar o in­di­rekt­nim teh­ni­ka­ma

za mere­nje sta­vo­va . . . . . . . . . . . . . . . . . . . . . . . . . 411
Preporuke za dalje čitanje . . . . . . . . . . . . . . . . . . . . . . . 413

12. Posmatranje . . . . . . . . . . . . . . . . . . . . . . . . . . . .414

Ka­da i za­što po­sma­tra­nje . . . . . . . . . . . . . . . . . . . . . 416
Vr­ste po­sma­tra­nja . . . . . . . . . . . . . . . . . . . . . . . . . 418
10
 Vr­ste po­sma­tra­nja s ob­zi­rom na od­nos pre­ma
po­sma­tra­noj poja­v i . . . . . . . . . . . . . . . . . . . . . . . 419
Vr­ste po­sma­tra­nja s ob­zi­rom na ste­pen
struk­tu­ri­ra­no­sti . . . . . . . . . . . . . . . . . . . . . . . . . 426
Ko­di­ra­nje po­na­ša­nja . . . . . . . . . . . . . . . . . . . . . . . . 431
Je­di­ni­ce ko­di­ra­nja i uzor­ko­va­nje po­na­ša­nja . . . . . . . . . 435
Tre­ni­ra­nje po­sma­tra­ča . . . . . . . . . . . . . . . . . . . . . . . 436
Ob­ra­da po­da­ta­ka . . . . . . . . . . . . . . . . . . . . . . . . . 438
Po­sma­tra­nje – za­v r­šni ko­men­tar . . . . . . . . . . . . . . . . . 439
Preporuke za dalje čitanje . . . . . . . . . . . . . . . . . . . . . . .441

13. Analiza sadržaja . . . . . . . . . . . . . . . . . . . . . . . . . 443

Ka­kav sa­dr­žaj se ana­li­zi­ra u ana­li­zi sa­dr­ža­ja . . . . . . . . . . 444
Vr­ste ana­li­ze sa­dr­ža­ja . . . . . . . . . . . . . . . . . . . . . . . 449
Ka­da, i za­što, ana­li­za sa­dr­ža­ja . . . . . . . . . . . . . . . . . . 451
Osnov­ni ko­ra­ci u ana­li­zi sa­dr­ža­ja . . . . . . . . . . . . . . . . 452
Od­re­đi­va­nje po­pu­la­ci­je sa­op­šte­nja . . . . . . . . . . . . . . 453
Uzor­ko­va­nje sa­op­šte­nja . . . . . . . . . . . . . . . . . . . . . 454
Od­re­đi­va­nje je­di­ni­ce ana­li­ze . . . . . . . . . . . . . . . . . . 458
De­fi­ni­sa­nje ka­te­go­ri­ja i kod­ne she­me . . . . . . . . . . . . . 464
Ko­di­ra­nje . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 468
Kvan­ti­fi­ko­va­nje i ob­ra­da po­da­ta­ka . . . . . . . . . . . . . . 472
Če­ga se mo­gu ti­ca­ti za­k ljuč­ci ana­li­ze sa­dr­ža­ja . . . . . . . . . 473
Po­ši­lja­lac po­r u­ke . . . . . . . . . . . . . . . . . . . . . . . . . 474
Sa­dr­žaj po­r u­ke . . . . . . . . . . . . . . . . . . . . . . . . . . 475
Pri­ma­lac po­r u­ke . . . . . . . . . . . . . . . . . . . . . . . . . 475
Ana­li­za sa­dr­ža­ja – za­v r­šni ko­men­tar . . . . . . . . . . . . . . 476
Preporuke za dalje čitanje . . . . . . . . . . . . . . . . . . . . . . . 478
SA­DR­ŽAJ

14. Uzorkovanje svakodnevnih iskustava . . . . . . . . . . . . 480

Šta je pod­sta­k lo raz­voj teh­ni­ka uzor­ko­va­nja
svako­dnev ­nih is­ku­sta­va . . . . . . . . . . . . . . . . . . . . . . 482
Ci­lje­v i uzor­ko­va­nja sva­ko­dnev ­nog is­ku­stva . . . . . . . . . . 486 11
 Upo­re­di­vost re­tro­spek­tiv­nih i ne­po­sred­nih procena . . . . . 488
Is­tra­ži­vač­ke od­lu­ke u di­zaj­nu pro­to­ko­la za uzorko­va­nje . . . 492
Na­čin uzor­ko­va­nja is­ku­sta­va . . . . . . . . . . . . . . . . . . 492
Uče­sta­lost i ukup­no tra­ja­nje is­tra­ži­va­nja . . . . . . . . . . . 494
Na­čin iz­ve­šta­va­nja . . . . . . . . . . . . . . . . . . . . . . . . 494
Tip pi­ta­nja . . . . . . . . . . . . . . . . . . . . . . . . . . . . 495
Plan ana­li­ze po­da­ta­ka . . . . . . . . . . . . . . . . . . . . . 495
Po­re­đe­nje tri ti­pa pro­to­ko­la
(vre­men­sko uzorkova­nje, uzorkova­nje
do­ga­đa­ja i slu­čaj­no uzor­ko­va­nje) . . . . . . . . . . . . . . . . . 496
Pri­kaz naj­če­šće ko­ri­šće­nih teh­ni­ka uzor­ko­va­nja
sva­ko­dnev ­nog is­ku­stva . . . . . . . . . . . . . . . . . . . . . . 498
Uzor­ko­va­nje is­ku­sta­va (ESM) . . . . . . . . . . . . . . . . . 498
Ne­po­sred­na eko­lo­ška pro­ce­na (EMA) . . . . . . . . . . . . . 499
Dnev­nič­ke teh­ni­ke . . . . . . . . . . . . . . . . . . . . . . . . 500
Za­v r­šni ko­men­tar o teh­ni­ka­ma uzor­ko­va­nja
svako­dnev ­nog is­ku­stva . . . . . . . . . . . . . . . . . . . . . . 504
Preporuke za dalje čitanje . . . . . . . . . . . . . . . . . . . . . . . 505

15. Ispitivanje grupnih odnosa . . . . . . . . . . . . . . . . . . 506

Di­jad­ni in­dek­si . . . . . . . . . . . . . . . . . . . . . . . . . . . 507
So­ci­o­me­tri­ja . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 511
Ti­po­lo­gi­ja so­ci­jal­nog sta­tu­sa . . . . . . . . . . . . . . . . . . 525
Po­pu­lar­nost kao kri­te­ri­jum iz­bo­ra . . . . . . . . . . . . . . . 527
Za­v r­šni ko­men­tar . . . . . . . . . . . . . . . . . . . . . . . . 528
Ana­li­za so­ci­jal­nih mre­ža . . . . . . . . . . . . . . . . . . . . . 529
ALATKE ISTRAŽIVAČA

Preporuke za dalje čitanje . . . . . . . . . . . . . . . . . . . . . . . 533

16. Istraživanja na internetu . . . . . . . . . . . . . . . . . . . .535

Ka­da i za­što on­lajn is­tra­ži­va­nja . . . . . . . . . . . . . . . . . 537
Osnov­ni ele­men­ti is­tra­ži­va­nja na in­ter­ne­tu . . . . . . . . . . 538
Teh­nič­ka pi­ta­nja is­tra­ži­va­nja na in­ter­ne­tu . . . . . . . . . . 538
12 Me­to­do­lo­ška pi­ta­nja is­tra­ži­va­nja na in­ter­ne­tu . . . . . . . . . 543
 Is­tra­ži­va­nja raz­li­či­tog di­zaj­na na in­ter­ne­tu . . . . . . . . . 544
Dru­ga me­to­do­lo­ška pi­ta­nja u is­tra­ži­va­nji­ma
na in­ter­ne­tu . . . . . . . . . . . . . . . . . . . . . . . . . . . 550
Etič­ka pi­ta­nja is­tra­ži­va­nja na in­ter­ne­tu . . . . . . . . . . . . . 562
Is­tra­ži­va­nja na in­ter­ne­tu – prak­tič­na ilu­stra­ci­ja . . . . . . . 564
In­ter­net is­tra­ži­va­nja – za­v r­šni ko­men­tar . . . . . . . . . . . . 567
Preporuke za dalje čitanje . . . . . . . . . . . . . . . . . . . . . . . 571

17. Metode u kvalitativnim istraživanjima . . . . . . . . . . . .572

Šta su kva­li­ta­tiv­na is­tra­ži­va­nja . . . . . . . . . . . . . . . . . . 574
Me­to­do­lo­gi­ja kva­li­ta­tiv­nih is­tra­ži­va­nja . . . . . . . . . . . . . 578
Uzor­ko­va­nje i ge­ne­ra­li­za­ci­je . . . . . . . . . . . . . . . . . . 579
Teh­ni­ke za pri­ku­plja­nje po­da­ta­ka . . . . . . . . . . . . . . . 579
Pri­pre­ma po­da­ta­ka . . . . . . . . . . . . . . . . . . . . . . . 590
Vr­ste kva­li­ta­tiv­nih me­to­da . . . . . . . . . . . . . . . . . . . . 592
Te­mat­ska ana­li­za . . . . . . . . . . . . . . . . . . . . . . . . 592
Ute­me­lje­na te­o­ri­ja . . . . . . . . . . . . . . . . . . . . . . . . 595
In­ter­pre­ta­tiv­na fe­no­me­no­lo­ška ana­li­za . . . . . . . . . . . 598
Ana­li­za na­ra­ti­va . . . . . . . . . . . . . . . . . . . . . . . . . 602
Ana­li­za dis­kur­sa . . . . . . . . . . . . . . . . . . . . . . . . . 605
Etnografski metod . . . . . . . . . . . . . . . . . . . . . . . . 609
Par­ti­ci­pa­tiv­no ak­ci­o­no is­tra­ži­va­nje . . . . . . . . . . . . . . 612
Stu­di­ja slu­ča­ja . . . . . . . . . . . . . . . . . . . . . . . . . . 616
Kva­li­ta­tiv­na is­tra­ži­va­nja – za­v r­šni ko­men­tar . . . . . . . . . 618
Preporuke za dalje čitanje . . . . . . . . . . . . . . . . . . . . . . . 621

Bibliografija . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .623

Indeks imena . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 659

SA­DR­ŽAJ

Indeks pojmova . . . . . . . . . . . . . . . . . . . . . . . . . . . . .671

13
14
ALATKE ISTRAŽIVAČA
 Predgovor

Poč­ni­mo ovaj pred­go­vor raz­ja­šnja­va­njem ko­me je na­me­nje­na ova

knji­ga. Svi ko­ji su po­če­li sa či­ta­njem pred­go­vo­ra, bi­lo da je­su ili ni­su is­
tra­ži­va­či, slo­bod­no mo­gu da pro­či­ta­ju knji­gu do kra­ja. Ve­r u­je­mo da će u
njoj na­ći mno­go to­ga ko­ri­snog i za­ni­mlji­vog, da će im ma­lo šta, a mo­žda
i ni­šta, bi­ti su­v i­še za­mr­še­no i ne­ra­zu­mlji­vo, da će im knji­ga po­mo­ći da
raz­v i­ju kri­tič­ko mi­šlje­nje i da kom­pe­tent­ni­je pra­te iz­ve­šta­je o na­uč­nim
is­tra­ži­va­nji­ma.
Knji­ga je, ipak, pre sve­ga na­me­nje­na is­tra­ži­va­či­ma i oni­ma ko­ji to
na­me­ra­va­ju da po­sta­nu, i to is­tra­ži­va­či­ma u dru­štve­nim na­u­ka­ma. Iako
su auto­ri so­ci­jal­ni psi­ho­lo­zi, pa je i knji­ga naj­di­rekt­ni­je na­me­nje­na stu­
den­ti­ma so­ci­jal­ne psi­ho­lo­gi­je, ista me­to­do­lo­ška apa­ra­tu­ra ko­ri­sti se i u
dru­gim obla­sti­ma psi­ho­lo­gi­je, kao što su kli­nič­ka, pe­da­go­ška, or­ga­ni­za­
ci­o­na, psi­ho­lo­gi­ja lič­no­sti, raz­voj­na psi­ho­lo­gi­ja itd. Ta­ko­đe, iste me­to­de
is­tra­ži­va­nja ko­ji se ko­ri­ste u psi­ho­lo­gi­ji ko­ri­ste i na­še ko­le­ge iz dru­gih
na­uč­nih di­sci­pli­na – so­ci­o­lo­gi­je, pe­da­go­gi­je, po­li­tič­kih na­u­ka, me­di­ja i
ko­mu­ni­ka­ci­ja, an­tro­po­lo­gi­je. Ukrat­ko, ove alat­ke su za­jed­nič­ke svi­ma
ko­ji se ba­ve od­no­si­ma me­đu lju­di­ma i ko­ji že­le da is­pi­ta­ju dru­štve­no po­
na­ša­nje i me­đu­sob­ne od­no­se lju­di, nji­ho­ve sta­vo­ve i uve­re­nja.
Auto­ri ima­ju du­go­go­di­šnje is­ku­stvo i u is­tra­ži­vač­kom za­na­tu, i u
ob­u­ča­va­nju mla­dih is­tra­ži­va­ča. Kao pre­da­va­či na kur­se­v i­ma u okvi­r u
ko­jih stu­den­ti psi­ho­lo­gi­je tre­ba da kon­ci­pi­ra­ju i re­a­li­zu­ju grup­na is­
tra­ži­va­nja, i kao men­to­ri pri iz­ra­di di­plom­skih, ma­ster, ma­gi­star­skih i
PREDGOVOR

dok­tor­skih ra­do­va, ima­li smo pri­li­ke da iz pr­ve ru­ke vi­di­mo ko­ja su to

zna­nja po­treb­na i ko­ji su naj­če­šći pro­ble­mi i ti­pič­ne gre­ške ko­je is­tra­ži­
va­či po­čet­ni­ci pra­ve.
Is­tra­ži­vač­ki za­nat je iz­u­zet­no za­ni­mljiv i zna­ča­jan ali i kom­pli­ko­van
i, re­k li bi­smo, uči se kao i sva­ki dru­gi za­nat. Ka­da se is­tra­ži­va­či po­čet­
ni­ci na­đu pred za­dat­kom da sa­mi is­pi­ta­ju ne­ki pro­blem, da po­tra­že em­ 15
 pi­rij­ski od­go­vor na ne­ko pi­ta­nje ili po­t vr­de svo­ju pret­po­stav­ku, zna­nja
i či­nje­ni­ce iz obla­sti ko­jom se ba­ve, pa čak ni op­šti sta­ti­stič­ki i me­to­do­
lo­ški prin­ci­pi, ne­će im mno­go po­mo­ći. Po­treb­no im je da zna­ju ka­ko da
is­tra­žu­ju, ko­je alat­ke im sto­je na ras­po­la­ga­nju, i da pro­blem ko­jim že­le
da se ba­ve pri­la­go­de ras­po­lo­ži­v im alat­ka­ma. Nji­ho­ve ko­le­ge ko­je se ba­ve
pri­rod­nim na­u­ka­ma po­či­nju is­tra­ži­va­nja opre­mlje­ni ra­zno­ra­znim spra­
va­ma, kao što su mi­kro­sko­pi, la­bo­ra­to­rij­ski pri­bor, me­ha­nič­ke spra­ve,
za ko­je mo­ra­ju na­u­či­ti ka­ko da ih ko­ri­ste. Is­tra­ži­va­či ko­ji se ba­ve dru­
štve­nim na­u­ka­ma i me­đu­ljud­skim od­no­si­ma sa­zna­nja sti­ču stu­pa­ju­ći u
in­ter­ak­ci­ju sa dru­gim lju­di­ma, i pri tom ima­ju na ras­po­la­ga­nju ono što
uklju­ču­je i sva­ko­dnev­na ko­mu­ni­ka­ci­ja: pa­žlji­vo po­sma­tra­nje, raz­go­vor,
even­tu­al­no pi­sa­nu a ne sa­mo usme­nu ko­mu­ni­ka­ci­ju sa dru­gi­ma. I iz
ovih sred­sta­va ko­mu­ni­ka­ci­je iz­ra­đe­ne su i raz­v i­je­ne alat­ke ko­je tre­ba da
im po­mog­nu u ra­du.
Is­tra­ži­vač­ke alat­ke smo, bar u na­slo­v u knji­ge, raz­dvo­ji­li na me­to­de i
teh­ni­ke. Me­to­dom ozna­ča­va­mo op­šti na­čin or­ga­ni­zo­va­nja is­tra­ži­va­nja,
di­zaj­ni­ra­nje is­tra­ži­va­nja ko­je će ka­sni­je ima­ti uti­ca­ja i na dru­ge kon­
kret­ne od­lu­ke is­tra­ži­va­ča. Teh­ni­ka­ma ozna­ča­va­mo kon­kret­ne po­stup­
ke ko­ji is­tra­ži­va­ču sto­je na ras­po­la­ga­nju u po­je­di­nim fa­za­ma is­tra­ži­va­
nja. To su nje­go­ve alat­ke u užem smi­slu. U knji­zi smo se naj­v i­še ba­v i­li
teh­ni­ka­ma za pri­ku­plja­nje po­da­ta­ka i u ne­što ma­njoj me­ri teh­ni­ka­ma
uzor­ko­va­nja. Teh­ni­ke sta­ti­stič­ke ob­ra­de i ana­li­ze smo sa­mo ovlaš spo­
mi­nja­li, oče­ku­ju­ći da taj deo is­tra­ži­vač na­u­či dru­gde.
Na na­šem je­zi­ku već po­sto­ji ne­ko­li­ko kva­li­tet­nih me­to­do­lo­ških pri­
ruč­ni­ka. Za­što je po­tre­ban no­v i?
Pre sve­ga, alat­ke se vre­me­nom me­nja­ju i usa­v r­ša­va­ju. Po­go­to­vo sa
raz­vo­jem kom­pju­ter­skih teh­no­lo­gi­ja, raz­v i­ja­ju se no­ve teh­ni­ke za uzor­
ALATKE ISTRAŽIVAČA

ko­va­nje i pri­ku­plja­nje po­da­ta­ka ko­ji se u pri­r uč­ni­ci­ma na­pi­sa­nim i pre

sa­mo ne­ko­li­ko go­di­na ne spo­mi­nju. Di­na­mič­nost raz­vo­ja ne­kih obla­sti,
kao što je me­re­nje sta­vo­va i is­pi­ti­va­nje so­ci­jal­nih mre­ža, ta­ko­đe je do­ve­
lo do raz­vo­ja no­v ih, atrak­tiv­nih is­tra­ži­vač­kih teh­ni­ka. Sve ve­ća pa­žnja
obra­ća se na etič­ki aspekt is­tra­ži­va­nja, ko­ji za­to za­slu­žu­je i da se de­talj­
ni­je raz­mo­tri.
Dru­ga spe­ci­fič­nost na­šeg pri­r uč­ni­ka je in­te­gral­ni pri­stup. Na­sto­ja­li
smo da uvek ima­mo u vi­du ce­li­nu is­tra­ži­vač­kog pro­ce­sa kao i da sa­mo
16 is­tra­ži­va­nje po­sta­v i­mo u ši­ri dru­štve­ni okvir. Sva­ko is­tra­ži­va­nje na­sta­
je iz ne­kog raz­lo­ga, zah­te­va vre­me, ma­te­ri­jal­ne i ljud­ske re­sur­se, i od
ni­za fak­to­ra za­v i­si da li će uop­šte, i u kom obi­mu, mo­ći da se re­a­li­zu­je.
Ta­ko­đe, i ka­da se oba­v i, ono tre­ba da na­đe svo­je me­sto unu­tar na­uč­
ne za­jed­ni­ce. Ovi po­slo­v i su ta­ko­đe pre­pu­šte­ni is­tra­ži­va­ču. To ka­ko će,
ko­li­ko ja­sno i ube­d lji­vo, is­tra­ži­vač dru­gi­ma pred­sta­v i­ti pla­ni­ra­no is­tra­
ži­va­nje i ka­ko će ka­sni­je pred­sta­v i­ti nje­go­ve re­zul­ta­te, pod­jed­na­ko je
zna­čaj­no za sud­bi­nu is­tra­ži­vač­kih re­zul­ta­ta kao i sâm pro­ces is­tra­ži­va­
nja. Za­to smo se de­talj­no po­za­ba­v i­li onim „pre“ i „po­sle“ ra­da na te­re­nu,
i na­sto­ja­li da is­tra­ži­va­či­ma pru­ži­mo prak­tič­na uput­stva ka­ko da na­pi­šu
pro­je­kat i iz­ve­štaj o oba­vlje­nom is­tra­ži­va­nju.
Že­le­li smo ta­ko­đe da kod is­tra­ži­va­ča raz­v i­je­mo svest o nje­go­voj dru­
štve­noj ulo­zi. Po­sma­tra­ju­ći is­tra­ži­va­nje kao dru­štve­ni pro­ces, po­seb­no
smo že­le­li da na­gla­si­mo nje­go­v u etič­ku di­men­zi­ju.
In­te­gral­nim pri­stu­pom mo­gli bi­smo da ozna­či­mo i na­še na­sto­ja­nje
da pri­kaz me­to­do­lo­gi­je na­uč­nog ra­da bu­de pot­pun i ba­lan­si­ran. Na­sto­
ja­li smo da či­ta­o­ca upo­zna­mo i sa prak­tič­nim ve­šti­na­ma ali i sa epi­ste­
mo­lo­škim osno­va­ma i di­le­ma­ma. Na­sto­ja­li smo da rav­no­pra­van zna­čaj
pri­da­mo i eks­pe­ri­men­tal­nim i ne­ek­spe­ri­men­tal­nim me­to­da­ma, da is­
tra­ži­va­če upo­zna­mo i sa kvan­ti­ta­tiv­nim i sa kva­li­ta­tiv­nim pri­stu­pom.
Pri­ka­zu­ju­ći ne­ku teh­ni­ku na­sto­ja­li smo da pri­ka­že­mo i lo­gi­ku ko­ja sto­ji
iza nje­nog ko­ri­šće­nja, i da pro­di­sku­tu­je­mo i do­bre i lo­še stra­ne sva­ke
od njih. Ta­ko bi se is­tra­ži­vač lak­še opre­de­lio za jed­nu od njih. Uz na­
čel­na uput­stva, da­va­li smo što vi­še ilu­stra­ci­ja i pri­me­ra iz ak­tu­el­nih
is­tra­ži­va­nja.
Knji­ga je po­de­lje­na u sedamnaest po­gla­vlja.
Pr­v ih šest po­gla­vlja (autor D. Po­pa­dić) za pred­met ima­ju re­le­vant­na
i fun­da­men­tal­na pi­ta­nja na­uč­no­i­stra­ži­vač­kog ra­da. U pr­va tri po­gla­vlja
di­sku­tu­je se o osnov­nim poj­mo­v i­ma me­to­do­lo­gi­je na­uč­nog ra­da, kla­si­
fi­ka­ci­ja­ma i ter­mi­no­lo­škim di­stink­ci­ja­ma, o ka­rak­te­ri­sti­ka­ma na­uč­nog
me­to­da i nje­go­v im osnov­nim vr­sta­ma; po­seb­na pa­žnja po­sve­će­na je ba­
PREDGOVOR

zič­nim ele­men­ti­ma na­uč­no­i­stra­ži­vač­kog pro­ce­sa – kon­cep­ti­ma, po­da­

ci­ma i va­ri­ja­bla­ma (vr­sta­ma i ope­ra­ci­o­nal­nim de­fi­ni­ci­ja­ma) i raz­li­či­tim
vr­sta­ma is­tra­ži­va­nja, de­fi­ni­sa­nih raz­li­či­tim kri­te­ri­ju­mi­ma. Pred­met če-
tvrtog po­gla­vlja je ana­li­za is­tra­ži­vač­kog pro­ce­sa kao ob­li­ka dru­štve­ne
prak­se i ko­mu­ni­ka­cij­skog pro­ce­sa iz­me­đu svih ko­ji uče­stvu­ju u is­tra­ži­
va­nju i s tim po­ve­za­nih etič­kih pi­ta­nja u na­uč­nom ra­du. U petom po­ 17
 gla­vlju de­talj­ni­je se pri­ka­zu­ju i raz­ra­đu­ju kon­kret­ne fa­ze is­tra­ži­vač­kog
pro­ce­sa, kao pro­ce­sa re­ša­va­nja pro­ble­ma, dok je šesto po­gla­vlje, u ce­lo­sti
po­sve­će­no svim re­le­vant­nim pi­ta­nji­ma uzor­ka i uzor­ko­va­nja u raz­li­či­
tim vr­sta­ma is­tra­ži­va­nja.
Na­red­na po­gla­vlja po­sve­će­na su pri­ka­zu kon­kret­nih na­uč­nih me­
to­da i teh­ni­ka u dru­štve­nim is­tra­ži­va­nji­ma. Sedmo po­gla­vlje, „Eks­pe­
ri­ment“ (I. Že­želj) raz­ma­tra naj­va­žni­ja pi­ta­nja eks­pe­r i­men­tal­nog di­
zaj­na: uzroč­nost, raz­li­či­te vr­ste eks­pe­r i­men­tal­nih is­tra­ži­va­nja, iz­bor
is­pi­ta­ni­ka, ti­po­ve eks­pe­r i­men­tal­ne ma­ni­pu­la­ci­je, kao i pi­ta­nja ge­ne­ra­
li­za­bil­no­sti do­bi­je­nih na­la­za i nji­ho­ve va­lid­no­sti. U osmom po­gla­vlju
(Z. Pa­vlo­v ić) de­talj­no se opi­su­ju an­ket­na is­tra­ži­va­nja. Po­red ne­za­o­bi­la­
znih pi­ta­nja u an­ket­nim is­tra­ži­va­nji­ma – uzor­ko­va­nja, tre­nin­ga in­ter­
vju­e­ra itd. – naj­ve­ći deo ovog po­gla­vlja po­sve­ćen je kon­struk­ci­ji upit­ni­
ka. Ska­le sta­vo­va pred­met su devetog po­gla­vlja (I. Že­želj). Ob­ra­đe­ne su
naj­če­šće ko­r i­šće­ne ska­le sta­vo­va, Ter­sto­no­vog, Li­ker­to­vog i Gut­ma­no­
vog ti­pa, se­man­tič­k i di­fe­ren­ci­jal i Bo­gar­du­so­va ska­la so­ci­jal­ne dis­tan­ce,
i opi­sa­na pro­ce­du­ra nji­ho­ve kon­struk­ci­je. Deseto po­gla­vlje (I. Že­želj)
ob­ra­đu­je pi­ta­nja ska­li­ra­nja sti­mu­lu­sa i osnov ­nih i naj­če­šće ko­r i­šće­nih
pro­ce­du­ra: po­re­đe­nja pa­ro­va, ran­gi­ra­nja i vi­še­di­men­zi­o­nal­nog ska­li­ra­
nja. U jedanaestom po­gla­vlju (I. Že­želj) opi­su­ju se naj­če­šće ko­r i­šće­ne
in­di­rekt­ne teh­ni­ke me­re­nja sta­vo­va; raz­ma­tra­ju se osnov ­na pi­ta­nja in­
di­rekt­nog me­re­nja sta­vo­va i opi­su­je ne­ko­li­ko glav ­nih pro­ce­du­ra za me­
re­nje sta­vo­va na taj na­čin. U dvanaestom po­gla­vlju (Z. Pa­vlo­v ić) opi­sa­ni
su i di­sku­to­va­ni osnov ­ni ele­men­ti po­sma­tra­nja kao na­uč­nog me­to­da;
opi­sa­ne su osnov ­ne vr­ste po­sma­tra­nja, iz­ra­da pro­to­ko­la za re­gi­stro­va­
nje po­na­ša­nja, uzor­ko­va­nje i tre­ning po­sma­tra­ča. Po­gla­vlje „Ana­li­za
sa­dr­ža­ja“ (Z. Pa­vlo­v ić), pri­ka­zu­je pro­ce­du­r u kvan­ti­ta­tiv ­ne ana­li­ze sa­dr­
ALATKE ISTRAŽIVAČA

ža­ja i pre­tre­sa sva bit­na pi­ta­nja ove teh­ni­ke. U četrnaestom po­gla­vlju (I.
Že­želj) raz­ma­tra­ju se sa­v re­me­ne pro­ce­du­re uzor­ko­va­nja sva­ko­dnev ­nih
is­ku­sta­va i pri­ka­zu­ju naj­če­šće ko­r i­šće­ne teh­ni­ke. Petnaesto po­gla­vlje
(D. Po­pa­dić) po­sve­će­no je is­pi­ti­va­nju grup­nih od­no­sa i osnov ­nim pi­
ta­nji­ma so­ci­o­me­tri­je i ana­li­ze so­ci­jal­nih mre­ža, a šesnaesto po­gla­vlje
(Z. Pa­vlo­v ić) pi­ta­nji­ma i spe­ci­fič­no­sti­ma is­tra­ži­va­nja pre­ko in­ter­ne­ta.
Po­sled­nje po­gla­vlje (Z. Pa­vlo­v ić) ba­v i se me­to­do­lo­gi­jom kva­li­ta­tiv ­nih
is­tra­ži­va­nja; di­sku­to­va­na je lo­gi­ka kva­li­ta­tiv ­nog is­tra­ži­vač­kog pro­ce­sa,
18 a po­seb­na pa­žnja po­sve­će­na je ne­struk­tu­r i­sa­nim, po­lu­struk­tu­r i­sa­nim i
fo­kus-grup­nim in­ter ­v ju­i­ma; opi­sa­no je i osam naj­če­šće ko­r i­šće­nih kva­
li­ta­tiv ­nih me­to­da.
Po­gla­vlja su pi­sa­na ta­ko da se me­đu­sob­no do­pu­nju­ju, na­do­ve­zu­ju i
gra­de ce­li­nu, ali da mo­gu i da se či­ta­ju i ko­ri­ste kao sa­mo­stal­ni, „mi­
ni pri­r uč­ni­ci“ za po­seb­ne teh­ni­ke o ko­ji­ma go­vo­re. Sto­ga tekst ni­je u
pot­pu­no­sti oči­šćen od iz­ve­snih po­na­vlja­nja, iako se či­ta­lac upu­ću­je na
odelj­ke u ko­ji­ma je od­re­đe­na te­ma de­talj­ni­je raz­ra­đe­na.
Na­da­mo se da će ova knji­ga po­mo­ći u ob­li­ko­va­nju me­to­do­lo­ški ri­
go­ro­znih, ali i ma­što­v i­tih i ra­do­zna­lih ge­ne­ra­ci­ja no­v ih is­tra­ži­va­ča u
dru­štve­nim na­u­ka­ma.

Auto­ri
Be­o­grad, april 2018.

PREDGOVOR

19
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Fon Rajt, G. H. (von Wright, G. H.) 71
Forhend, R. (Forehand, R.) 423
Fredrikson, B. L. (Fredrickson, B. L.)
488
Frejli, R. K. (Fraley, R. C.) 542
Frenkland, Dž. (Frankland, J.) 584–585,
587, 589
Frenkl-Brunzvik, E. (Frenkel-Brunswik,
E.) 303
Friman, L. Č. (Freeman, L. C.) 530
Frizn, V. V. (Friesen, W. V.) 404
Frojd, S. 33, 572
Fudžita, F. (Fujita, F.) 483
Fulinji, E. Dž. (Fuligni, A. J.) 500
Galup, G. (Gallup, G.) 202
Ganjard, E. (Gagnard, A.) 467
Gardner, D (Gardner, D.) 272, 324, 416,
418, 420–421, 423–424
Garland, R (Garland, R.) 347
Garson, D. G. (Garson, D. G.) 233
Gavronski, B. (Gawronski, B.) 335, 413
Gejbl, S. L. (Gable, S. L.) 497
Gejns, S. O. (Gaines, S. O.) 389
Geler, D. (Geller, D.) 459
Glejzer, B. Dž. (Glaser, B. G.) 595
Glejzer, Dž. (Glaser, J.) 568
Glik, P. (Glick, P.) 386
Gofman, I. (Goffman, E.) 577
ALATKE ISTRAŽIVAČA
Gold, R. L. (Gold, R. L.) 420
Goldhamer, H. (Goldhamer, H.) 82
Gomez, Dž. P. (Gomez, J. P.) 309
Gonzales, M. H. (Gonzales, M. H.) 474
Gordon-Heker, T. (Gordon-Hecker, T.)
233
Goric, A. S. (Göritz, A. S.) 548, 556
Gosling, S. D. (Gosling, S. D.) 430, 535,
569–570
Grej, M. K. (Gray, M. K.) 457
662 Grejvs, Dž. P. (Graves, J. P.) 236
Grem, K. (Graham, K.) 423
Grifin, K. (Griffin, C.) 609, 611, 612
Grin, A. S. (Green, A. S.) 495
Grin, D. F. (Green, D. P.) 568
Grinberg, Dž. (Greenberg, J.) 109, 146,
181
Grinvald, E. Dž. (Greenwald, A. G.) 333,
407
Gronen, P. Dž. (Groenen, P. J.) 388
Gud, K. V. (Good, C. V.) 153, 197
Gud, V. 152, 165, 169, 315
Gudvin, Č. Dž. (Goodwin, C. J.) 273, 418,
616
Guntert, K. K. (Gunthert, K. C.) 501
Gutman, L. (Guttman, L.) 353
Gvet, K. (Gwet, K.) 438
Habel, M. B. (Hubbell, M. B.) 423
Hafele, L. (Haeffele, L.) 272, 324, 416,
418, 420–421, 423–424
Hajls, D. (Hiles, D.) 602, 604–605
Hajne, S. J. (Heine, S. J.) 255
Hajngartner, A. (Heingartner, A.) 241
Hajphec, L. (Heiphetz L.) 333
Hajšman, S. J. (Heishman, S. J.) 486
Hajt, S. (Hite, S.) 219
Hak, S. V. (Huck, S. W.) 225, 230
Hamblton, R. K. (Hambleton, R. K.) 344
Hamfris, L. (Humphreys, L.) 423
Hamond, K. R. (Hammond, K. R.) 391
Harding, Dž. (Harding, J.) 39
Haris, D. (Harris, D.) 147
Harison, A. (Harrison, A.) 241, 609–610,
612
Harison, Š. (Harrison, C.) 430
Hart, A. Dž. (Hart, A. J.) 403
Hartap, V. V. (Hartup, W. W.) 432
Has, I. (Haas, I.) 558
Havelka, N. 119, 132, 139, 160, 275,
278–279, 284, 288, 293, 311, 315,
322, 361
Hećimović, G. 362
Hejman, R. (Heyman, R.) 415, 418, 433,
435, 438–442
Hejs, A. F. (Hayes, A. F.) 242
Hejvord, P. (Hayward, P.) 600
Hemeker, E. L. (Hamaker, E. L.) 484
Hengst, Dž. (Hengst, J.) 609–610
Henle, M. (Henle, M.) 423
Henri, P. Dž. (Henry, P. J.) 57, 256
Henrih, Dž. (Henrich, J.) 255
Henvud, K. (Henwood, K.) 595–596
Her, Dž. (Hair, J.) 223
Her, M. (Haire, M.) 398
Herera, J. M. (Herrera, Y. M.) 91
Herman, E. (Herrmann, E.) 430
Herman, E. M. (Herman, E. M.) 241
Het, P. 165, 315
Higbi, K. L. (Higbee, K. L.) 236
Higins, E. T. (Higgins, E. T.) 251, 267
Hil, R. Dž. (Hill, R. J.) 368
Hilton, D. (Hylton, D.) 613
Hindudža, S. (Hinduja, S.) 457
Hjum, D. (Hume, D.) 73, 236
Hjuson, K. (Hewson, C.) 542, 549–550,
571
Hjuston, A. Č. (Huston, A. C.) 467
Hoj, A. V. (Hoy, A. W.) 618
Hoks, J. (Hox, J.) 269, 272, 277, 281,
287, 326–327, 331
Holsti, O. R. (Holsti, O. R.) 452
Hopmejer, A. (Hopmeyer, A.) 527
Hovit, D. (Howitt, D.) 42, 69, 102, 111,
143, 166, 221, 232
Hromi, A. (Hromi, A.) 487
Huserl, E. 572
Iglaj, A. H. (Eagly, A. H.) 334–335, 374
Ignjatović, S. 103
Ilin, K. 362
Inglhart, R. (Inglehart, R.) 330
Itou, V. (Eatough, V.) 598–601
Jahoda, M. (Jahoda, M.) 279
Jakobsen, L. (Jacobson, L.) 257
Jakobsen, M. (Jacobsen, M.) 513,
572–574, 592, 619
Jakšić, I. M. 362, 406
Jan, T. (Yan, T.) 296
Jin, R. K. (Yin, R. K.) 225
Jip, T. (Yip, T.) 487
Johanson, G. A. (Johanson, G. A.) 348
Jokić, B. 251
Joksimović, S. 160
Jošić, S. 362, 406
Jovanović, G. 573
Jovanović, K. 64
Judel, V. (Udell, W.) 500
Jul, P. (Yule, P.) 549–550, 571
Jule, G. U. (Yule, G.U.) 80
Jup, V. (Jupp, V.) 429–430, 549
Kac, D. (Katz, D.) 224, 334
Kac, Dž. (Katz, J.) 491
Kadi, A. Dž. (Cuddy, A. J.) 386
Kagan, K. (Kagan, C.) 612–615
Kajt, M. (Kite, M.) 296, 324, 445, 464
Kanad, T. (Kanade, T.) 441
Kaneman, D. (Kahneman, D.) 251, 336,
488, 490, 491, 501, 505
Kapaldi, E. (Capaldi, E.) 572, 575,
577–579, 590, 592, 602, 604, 606,
612–613
Kaplan, K. Dž. (Kaplan, K. J.) 369, 459
Kapur, D. (Kapur, D.) 91
Karasava, M. (Karasawa, M.) 499
Karlbring, P. (Carlbring, P.) 546
Karlins, M. (Karlins, M.) 224
Karmins, E. Dž. (Carmines, E. G.) 356
Karni, M. A. (Carney, M. A.) 487
Kasiopo, Dž. T. (Cacioppo, J. T.) 401,
404
Kej, A. K. (Kay, A. C.) 233
Kelvin, L. (Kelvin, L.) 618–619
Kembel, B. (Campbell, B.) 146
Kembel, D. T. (Campbell, D. T.) 335
INDEKS IMENA
Kendal, P. L. (Kendall, P. L.) 584
Keni, D. A. (Kenny, D. A.) 242, 507, 510,
511, 534
Ker, N. L. (Kerr, N. L.) 189
Kerigan, D. (Kerrigan, D.) 598
Kernis, M. H. (Kernis, M. H.) 489
Keši, D. A. (Kashy, D. A.) 534
Kevenou, K. Dž. (Cavanaugh, K. J.) 456 663
 Kicinger, S. (Kitzinger, C.) 591
Kim, H. S. (Kim, H. S.) 401
Kim, N. (Kim, N.) 273, 276–277,
300–301, 303, 305, 307, 319, 324,
328, 331
Kinzi, A. (Kinsey, A.) 579
Kisler, S. (Kiesler, S.) 535
Kitajama, S. (Kitayama, S.) 499
Klajn, P. (Kline, P.) 232–233
Klark, Dž. (Clark, J.) 613
Klark, E. M. (Clark, E. M.) 389
Klark, L. A. (Clark, L. A.) 371
Klark, M. (Clarke, M.) 551–552
Klark, R. (Clark, R.) 416, 451
Klark, V. (Clarke, V.) 592–595
Kliford, E. (Clifford, E.) 525
Knauper, B. (Knauper, B.) 286–287, 294,
300, 306–307, 312
Koen, M. (Koen, M.) 24, 30, 75, 86,
Koh, Dž. (Koch, J.) 261
Koj, Dž. D. (Coie, J. D.) 515, 523, 525
Koking, Dž. (Cocking, J.) 185
Kolmus, A. B. (Collmus, A. B.) 456
Kols, A. A. (Coles, A. I.) 430
Kon, Dž. F. (Cohn, J. F.) 441
Koner, T. (Conner, T.) 505
Konsenca, K. (Consenza, C.) 289
Kont, O. (Comte, A.) 511
Konvers, Dž. M. (Converse, J. M.) 347
Kopans, D. B. (Kopans, D. B.) 263
Kosanović, B. 344
Kozbi, P. K. (Cozby, P. C.) 72, 418, 429
Kozinec, R. (Kozinets, R.) 612
Kračfild, R. S. (Crutchfield, R. S.) 249,
335
ALATKE ISTRAŽIVAČA
Kramer, D. (Cramer, D.) 42, 69, 102, 111,
143, 166, 221, 226, 232
Krano, V. D. (Crano, W. D.) 72, 93, 245,
247, 265, 271, 386, 388, 419, 426,
432, 434, 438, 443, 445, 455, 475,
507, 509, 538
Kraskal, Dž, B. (Kruskal, J. B.) 388
Kraus, S. (Krauss, S.) 556
Kreč, D. (Krech, D.) 335
Kričer, K. R. (Critcher, C. R.) 247
664 Krik, N. R. (Crick, N. R.) 516
Kripendorf, K. (Krippendorff, K.)
444–445, 448–449, 451–452,
455, 457–458, 460, 464, 468–473,
476–478
Krojl, R. T. (Croyle, R. T.) 400
Kroli, K. (Crowley, K.) 424
Kronbah, L. 367
Krosniak, Dž. (Krosniak, J.) 273,
276–277, 300–301, 303, 305, 307,
319, 324, 328, 331
Krucen, R. (Crutzen, R.) 548
Kruger, A. B. (Krueger, A. B.) 505
Kuan, I. (Kwan, I.) 551–552
Kuan, J. K. (Kwan, Y. K.) 377
Kuan, P. (Kwan, P.) 377
Kuk, S. V. (Cook, S. W.) 279, 392
Kuk, V. L. (Cook, W. L.) 534
Kuklinski, Dž, H. (Kuklinski, J. H.) 529
Kulikan, H. (Coolican, H.) 418, 422, 424,
441, 573
Kumbs, K. H. (Coombs, C. H.) 336, 377,
400
Kunda, Z. (Kunda, Z.) 397
Kupens, P. (Kuppens, P.) 486
Kuper, Dž. (Cooper, J.) 400
Kuper, M. (Couper, M.) 535–537, 549,
551–555, 558
Kutro, A. (Coutrot, A.) 430
Kuzmanović, B. 119, 132, 275, 278–279,
284, 288, 293, 311, 315, 322, 361
Kvin, D. M. (Quinn, D. M.) 243
Kvinjones-Vidal, E. (Quinones-Vidal, E.)
236
La Frans, M. (LaFrance, M.) 436
Lad, G. V. (Ladd, G. W.) 516
Landau, M. Dž. (Landau, M. J.) 233
Landers, R. N. (Landers, R. N.) 456
Landon, A. 202
Lapan, S. D. (Lapan, S. D.) 69
Larson, R. (Larson, R.) 481, 487, 498
Lasvel, H. D. (Lasswell, H. D.) 459
Latane, B. (Latane, B.) 249, 430
Lau, R. R. (Lau, R. R.) 466
Lavin, Dž. M. (Levine, J. M.) 260, 334
Lavrakas, P. (Lavrakas, P.) 273, 276–277,
300–301, 303, 305, 307, 319, 324,
328, 331
Lazarević, Lj. 390, 398, 413
Lazarsfled, P. F. (Lazarsfeld, P. F.) 74, 80,
82, 444
Leib, M. (Leib, M.) 233
Lejv, Č. A. (Lave, C. A.) 63
Lek, E. (Lac, A.) 93, 245, 247, 271, 388,
507, 509
Leng, P. Dž. (Lang, P. J.) 233, 366,
Lenoks, R. (Lennox, R.) 51
Leongomez, H. D. (Leongómez J. D.) 430
Leper, M. R. (Lepper, M. R.) 334
Lerner, D. (Lerner, D.) 452, 474
Lesler, Dž. (Lessler, J.) 320
Lesli, K. Dž. (Leslie, K. J.) 182
Levenson, R. V. (Levenson, R. W.) 404
Levička, M. (Lewicka, M.) 366
Levin, K. (Lewin, K.) 64, 115
Levinson, D. Dž. (Levinson, D. J.) 303
Liberman, N. (Liberman, N.) 251
Libou, E. (Liebow, E.) 421
Lien, Ž. (Lien, J.) 441
Likert, R. (Likert, R.) 336
Lindsej, Dž. Dž. (Lindsay, J. J.) 259
Linman, K. (Linnman, C.) 546
Lipman, V. (Lippmann, W.) 38
Litl, A. Č. (Little, A. C.) 430
Liuven, T. (Leeuwen, T.) 479
Livi, P. (Leavy, P.) 574–575
Loftus, E. F. (Loftus, E. F.) 252
Logar-Đurić, S. 362
Lok, A. (Locke, A.) 572–573, 621
Lorber, M. (Lorber, M.) 415, 418, 433,
435, 438, 440–442
Lord, Č. Dž. (Lord, C. G.) 334
Lorens, E. (Lawrence, E.) 549
Lorent, D. (Laurent, D.) 549–550, 571
Loš, M. E. (Losch, M. E.) 401
Lot, V. Dž. (Lott, W. J.) 236
Louson, E. D. (Lawson, E. D.) 409
Louson, R. (Lawson, R.) 257
Lovenštajn, Dž. (Loewenstein, G.) 269
Macumoto, D. (Matsumoto, D.) 568
Majkl, Ž. B. (Michel, J. B.) 457
Maksvel, S. E. (Maxwell, S. E.) 254
Man, L. (Mann, L.) 409
Manfreda, K. L. (Manfreda, K. L.) 558
Manhajm, H. L. (Manheim, H. L.) 92
Maniači, M. R. (Maniaci, M. R.) 497, 539,
542, 544–545, 547–552, 554–555,
558, 561–562, 567–570
Marč, Dž. Dž. (March, J. G.) 63
Marej, M. (Murray, M) 602
Mareskal, I. (Mareschal, I.) 430
Marfi, Dž. (Murphy, G.) 334
Marinković, M. 501
Marks, P. E. (Marks, P. E.) 515
Marlou, Č. M. (Marlowe, C. M.) 382
Marone, Đ. F. (Marrone, G. F.) 486
Maršal, E. V. (Marshall, A. W.) 82
Martin, L. L. (Martin, L. L.) 253
Martinez, M. (Martinez, M.) 613
Maski, T. (Maschi, T.) 449–450
Matel, M. S. (Matell, M. S.) 347
Mejers, S. A. (Meyers, S. A.) 474
Mejo, E. (Mayo, E.) 144
Mejo, K. (Mayo, C.) 436
Mejvis, T. (Meyvis, T.) 557
Mek Adams, D. P. (McAdams, D. P.) 484
Mek Farland, K. (McFarland, C.) 488
Mek Grat, R. E. (McGrath, R. E.) 226
Mek Gvajer, V. Dž. (McGuire, W. J.) 152
Mek Iver, Dž. (McIver, J.) 356
Mek Nemar, K. (McNemar, Q.) 211
Mekfarlan, B. (Macfarlane, B.) 149
Mel, M. R. (Mehl, M. R.) 428, 430, 441,
486–487, 505
Merijam, S. B. (Merriam, S. B.) 235
Merton, R. K. (Merton, R. K.) 584
Meskita, B. (Mesquita, B.) 499
INDEKS IMENA
Metjuz, K. A. (Matthews, K. A.) 500
Mid, M. 419, 609
Mihailović, S. 139
Mihić, I. 362
Mihić, V. 362
Mil, Dž. S. (Mill, J. S.) 74
Miler, P. (Miller, P.) 609–610
Mileva, V. R. (Mileva, V. R.) 430 665
 Milgram, S. (Milgram, S.) 125, 145,
409–410, 417, 581
Milić, V. 23
Milin, P. 362
Milner, H. R. (Milner, H. R.) 618
Milošević Đorđević, J. 362
Milovanović J. 395
Minbašijan, A. (Minbashian, A.) 486
Minsterberg, H. (Münsterberg, H.) 480
Miskel, V. (Mischel, W.) 430
Mondak, Dž. (Mondak, J.) 308
Mor, S. D. (Mohr, C. D.) 487
Moreno, H. L. (Moreno, J. L.) 511–513,
528, 530
Moris, Dž. R. (Morris, J. R.) 467
Morton, E. K. (Morton, A. Q.) 474
Motro, D. (Motro, D.) 233
Mozes, Dž. V. (Moses, J. W.) 65, 116
Muk, D. Dž. (Mook, D. G.) 225
Mur, B. (Moore, B.) 218
Mur, D. S. (Moore, D. S.) 430
Najt, M. T. (Knight, M. T.) 600
Nanali, Dž. K. (Nunnally J. C.) 55
Nejgel, E. (Nagel, E.) 24, 30, 75, 86
Nejl, K. (Neil, K.) 430
Nejman, Dž. (Neyman, J.) 166
Nelson, K. E. (Nelson, C. E.) 182
Nelson, L. D. (Nelson, L. D.) 382, 386
Neselroad, Dž. R. (Nesselroade, J. R.)
109
Nešić, B. 294
Nezlek, Dž. B. (Nezlek, J. B.) 493, 496
Nit, T. (Niit, T.) 366
ALATKE ISTRAŽIVAČA
Noc, V. I. (Notz, W. I.) 218
Nojendorf, K. (Neuendorf, K.) 444, 451,
454, 460, 466, 469, 475, 477–478
Nojhaus, K. (Neuhaus, C.) 541
Nojman, V. L. (Neuman, W. L.) 72, 138
Norenzajan, A. (Norenzayan, A.) 255,
294
Nouk, D. (Knoke, D.) 529
Nozek, B. A. (Nosek, B. A.) 407
Nutsen, T. Dž. (Knutsen, T. J.) 65, 116
666
Njukomb, E. F. (Newcomb, A. F.) 515,
525
Ojserman, D. (Oyserman, D.) 286–287,
294, 300, 306–307, 312
Oksman, T. E. (Oxman, T. E.) 472
Olport, G. V. (Allport, G. W.) 64, 333,
335, 393, 398, 484
Olsina, L. (Olsina, L.) 467
Oltmejer, B. (Altemeyer, B.) 39
Omoto, A. M. (Omoto, A. M.) 260
Openhajmer, D. M. (Oppenheimer, D.
M.) 557
Oraveš, Z. (Oravecz, Z.) 486
Orlić, A. 398
Orne, M. T. (Orne, M. T.) 145
Osalivan, L. F. (O’Sullivan, L. F.) 500
Ostrom, T. M. (Ostrom, T. M.) 370
Ouks, S. (Oakes, S.) 247
Ozgud, Č. E. (Osgood, C. E.) 336, 366
Pačin, Dž. V. (Patchin, J. W.) 457
Pakard, V. (Packard, V.) 447
Palak, E. L. (Paluck, E. L.) 483
Pantić, D. 160, 188, 296
Park, R. E. (Park, R. E.) 358
Parker, I. (Parker, I.) 149
Parkharst, Dž. T. (Parkhurst, J. T.) 527
Parsel, Dž. (Purcell, J.) 423
Patel, V. L. (Patel, V. L.) 500
Pavlović, M. 390, 406, 413, 487, 501,
Pavlović, Z. 51, 234, 296, 308, 330, 474,
615
Pejdž-Tomas, K. (Page-Thomas, K.) 559
Penbejker, Dž. V. (Pennebaker, J. W.)
430, 486–487
Perin, S. (Perrin, S.) 224
Pernanen, K. (Pernanen, K.) 423
Pers, Dž. S. (Peirce, G. S.) 31
Peti, R. E. (Petty, R. E.) 253, 335, 401
Petigru, T. F. (Pettigrew, T. F.) 94
Petrović, N. 386
Pijaže, Ž. (Piaget, J.) 480–481
Piket, Dž. P. (Pickett, J. P.) 457
Pinđitore, R. (Pingitore, R.) 240
Pirs, F. L. (Pearce, P. L.) 388
Pirson, E. (Pearson, E.) 42, 166
Pitarelo, A. (Pittarello, A.) 233
Pjere, L. (Piere, L.) 333
Pjetromonako, P. R. (Pietromonaco, P.
R.) 488
Plut, D. 51, 234, 294
Poenkare, A. (Poincare, H.) 40
Polhas, D. L. (Paulhus, D. L.) 296
Popadić, D. 51, 59, 93, 119, 126, 132,
234, 275, 278–279, 284, 288, 293–
294, 311, 315, 322, 556
Poper, K. (Popper, K.) 32–33
Postman, L. (Postman, L.) 393
Poter, Dž. (Potter, J.) 590, 605–608
Potit, T. (Poteat, T.) 598
Prajs, Dž. (Pryce, J.) 621
Pratap, S. (Pratap, S.) 551–552
Prelek, D. (Prelec, D.) 269
Preser, S. (Presser, S.) 288, 305, 347
Preskot, S. (Prescott, S.) 498
Preston, K. L. (Preston, K. L.) 486
Proktor, R. (Proctor, R.) 572, 575,
577–579, 590, 592, 602, 604, 606,
612–613
Proser, E. (Prosser, A.) 260
Pruzan, P. (Pruzan, P.) 165
Puhalo, S. 362
Pul, I. (Pool, I.) 452, 474
Radonjić, S. 116
Rafaeli, E. (Rafaeli, E.) 481, 495
Rajčer, S. (Reicher, S.) 260
Rajken, H. (Riecken, H.) 420, 442
Rajs, H. T. (Reis, H. T.) 413, 481, 495,
497, 499, 535, 569–570
Rajt, B. (Wright, B.) 365
Rajt. Dž. K. (Wright, J. C.) 467
Rajzen, Dž. L. (Risen, J. L.) 247
Ramirez-Esparza, N. (Ramírez-Esparza,
N.) 487
Rampel, Dž. (Rampel, J.) 39
Rasel, D. (Russell, D.) 466
Rasel, Dž. A. (Russel, J. A.) 366
Redelmajer, D. A. (Redelmeier, D. A.)
488, 491
Reips, U. D. (Reips, U. D.) 541, 543–547,
560–561, 568–570
Rempl, Dž. K. (Rempel, J. K.) 335
Ričards, Dž. (Richards, G.) 118–119
Ričardson, R. (Richardson, R.) 250
Rigbi, K. (Rigby, K.) 57
Riter, D. (Ritter, D.) 259
Rivi, P. (Reavey, P.) 584
Riz, H. V. (Reese, H. W.) 109
Roberts, I. (Roberts, I.) 551–552
Roberts, R. A. (Roberts, R. A.) 613
Roberts, S. K. (Roberts, S. C.) 430
Robins, G. (Robins, G.) 531
Robinson, S. L. (Robinson, S. L.) 385
Robson, K. (Robson, K.) 584–585, 587,
589
Roge, R. (Rogge, R.) 539, 542, 544–545,
547–552, 554–555, 558, 561–562,
567–570
Rogoza, D. (Rogosa, D.) 111
Ros, L. (Ross, L.) 334
Ros, M. (Ross, M.) 488
Rosandić, R. 454, 457, 461–462, 464,
468
Rositer, Dž. R. (Rossiter, J. R.) 55, 228
Rosnou, R. L. (Rosnow, R. L.) 215
Rot, N. 38, 189, 361, 524, 533
Rozenberg, M. (Rosenberg, M.) 85
Rozenberg, S. D. (Rosenberg, S. D.) 386,
472
Rozenhan, D. L. (Rosenhan, D. L.) 437
Rozental, R. (Rosenthal, R.) 215, 257,
Rozin, P. (Rozin, P.) 371
Ruen, Dž. M. (Ruane, J. M.) 73, 226
Rupnik Račić, V. 294
Ruzvelt, T. 202
INDEKS IMENA
Sajns, B. M. (Cines, B. M.) 371
Salivan, D. (Sullivan, D.) 233
Sanford, N. R. (Sanford, N. R.) 303
Sapsford, R. (Sapsford, R.) 429–430, 549
Sargis, E. Dž. (Sargis, E. G.) 544
Sekakapteva, D. (Sekaquaptewa, D.) 397 667
 Selidžmen, M. 474–475
Seltic, K. (Selltiz, C.) 145, 279, 392
Sidiki, A. (Siddiquee, A.) 612–615
Silesen, A. (Cillessen, A.) 515, 517, 527
Silver, R. K. (Silver, R. C.) 457
Sim, Dž. (Sim, J.) 147
Simons, Dž. P. (Simmons, J. P.) 182
Simons, H. (Simons, H.) 617–618
Simonson, U. (Simonsohn, U.) 182
Sims, L. Dž. (Simms, L. J.) 371
Sinkler, L. (Sinclair, L.) 397
Sirs, D. O. (Sears, D. O.) 255
Skejts, D. E. (Scates, D. E.) 153, 197
Skitka, L. Dž. (Skitka, L. J.) 544
Skriven, M. (Scriven, M.) 265
Skvajer, P. (Squire, P.) 202
Slačer, R. B. (Slatcher, R. B.) 487
Sloun, Dž. A. (Sloan, J. A.) 377
Smart, P. (Smart, P.) 613
Smederevac, S. 254
Smiljanić, J. 395
Smit, Č. P. (Smith, C. P.) 466, 474
Smit, Dž. A. (Smith, J. A.) 598–599, 301
Snajder, M. (Snyder, M.) 260, 334
Spenser, K. (Spencer, C.) 224
Spenser, R. (Spencer, R.) 243
Spenser, S. Dž. (Spencer, S. J.) 621
Stanovič, K. E. (Stanovich, K. E.) 225
Stefan, V. Dž. (Stephan, W. G.) 38
Stenton-Rodžers, V. (Stainton-Rogers,
W.) 621
Steper, S. (Stepper, S.) 253
Stič, K. (Stich, C.) 286–287, 294, 300,
306–307, 312
Stil, K. M. (Steele, C. M.) 243
ALATKE ISTRAŽIVAČA
Ston, A. (Stone, A.) 499, 505
Strek, F. (Strack, F.) 253
Strube, M. Dž. (Strube, M. J.) 90
Strup, Dž. R. (Stroop, J. R.) 248
Su, J. (Suh, E.) 483
Sučević, J. 501
Suči, Dž, Dž. (Suci, G. J.) 336, 365
Sudman, S. (Sudman, S.) 331
Suhindran, K. M. (Suchindran, C. M.)
230
668 Supek, R. 80, 221
Sviting, Dž. (Sweeting, J.) 457
Šahter, S. (Schachter, S.) 420, 442
Šalvi, S. (Shalvi, S.) 233
Šarmaz, K. (Charmaz, K.) 595–596, 598
Šefer, R. L. (Scheaffer, R. L.) 146, 148,
213
Šen, J. K. (Shen, Y. K.) 457
Šerif, M. (Sherif, M.) 392
Šerman, R. K. (Sherman, R. C.) 236
Širer, E. (Sheerer, E.) 366
Škade, D. A. (Schkade, D. A.) 505
Škorić, M. 120
Šmitner, J. (Schmittner, J.) 486
Šnajder, S. L. (Schneider, S. L.) 382
Šnur, P. P. (Schnurr, P. P.) 472
Šo-Barns, K. (Shaw-Barnes, K.) 368
Šofild, V. (Schofield, W.) 218
Šok, N. V. (Shock, N. W.) 400
Šoler, A. A. (Scholer, A. A.) 267
Šonesi, Dž. (Shaughnessy, J.) 418, 430
Šoter, Dž. (Shotter, J.) 149
Šrajber, Č. A. (Schreiber, C. A.) 488
Šraut, P. E. (Shrout, P. E.) 495
Štajnman, R. B. (Steinman, R. B.) 397
Štern, S. E. (Stern, S. E.) 411
Štraus, A. L. (Strauss, A. L.) 595
Šturmer, S. (Stürmer, S.) 260
Šulc, D. P. (Schultz, D. P.) 146
Šuman, H. (Schuman, H.) 288, 305
Švarc, N. (Schwartz, N.) 286–288, 294,
300, 305–307, 312
Švarc, R. D. (Schwartz, R. D.) 409
Švarc, Š. H. (Schwartz, S. H.) 330
Tajfel, H. (Tajfel, H.) 37
Tanberg, M. (Thunberg, M.) 401
Tanenbaum, P. H. (Tannenbaum, P. H.)
336
Tasinari, L. Dž. (Tassinary, L. G.) 404
Tenen, H. (Tennen, H.) 487
Tenenbaum, H. R. (Tenenbaum, H. R.)
424
Tenjović, L. 254
Teri, R. (Terry, R.) 514, 523
Terston, L. L. (Thurstone, L. L.) 335–336,
374, 377
Tičener, E. B. (Tichener, E. B.) 88
Tisdel, E. Dž. (Tisdell, E. J.) 235
Tistltvejt, D. (Thistlethwaite, D.) 392
Titl, K. R. (Tittle, C. R.) 368
Todorović, D. 199, 271
Todosijević, B. 330, 474
Tolman, E. (Tolman, E.) 42
Tomanović, S. 103
Tomanović, V. 103, 160
Tomas, M. (Thomas, M.) 559, 584–585,
587, 589
Tomaselo, M. (Tomasello, M.) 430
Tore, M. (Torre, M.) 613
Touhi, Dž. K. (Touhey, J. C.) 84
Trašer, F. (Trasher, F.) 199
Tremblej, P. F. (Tremblay, P. F.) 423
Triandis, H. K. (Triandis, H. C.) 335
Triplet, N. (Triplett, N.) 90
Trirvejler, S. Dž. (Trierweiler, S. J.) 309
Trop, L. R. (Tropp, L. R.) 94
Troup, J. (Trope, Y.) 251, 336
Turanžo, R. (Tourangeau, R.) 218, 235,
296
Turlinks, F. (Tuerlinckx, F.) 486
Tverski, A. (Tversky, A.) 251
Vahenmakers, E. J. (Wagenmakers, E.
J.) 253
Vajks, T. (Wykes, T.) 600
Vajtli, B. (Whitley, B.) 296, 324, 445, 464
Vajtson, Dž. A. (Whitson, J. A.) 233
Van Andel, E. M. (van Andel, E. M.) 430
Van Dijk, T. A. (Van Dijk, T. A.) 607
Vanderlinden, J. L. (Van der Linden, J.
L.) 344
Vanderlinden, V. (Van der Linden, W. )
344
Vang, K. (Wang, K.) 320
Vang, S. (Wang, S.) 609–610
Vansink, B. (Wansink, B.) 331
Vardenar, K. Dž. (Wardenaar, K. J.) 388
Vargas, P. T. (Vargas, P. T.) 397
Vargo, E. (Wargo, E.) 517
Vazir, S. (Vazire, S.) 487
Veb, E. Dž. (Webb, E. J.) 92, 411
Veber, M. (Weber, M.) 64
Vegener, D. T. (Wegener, D. T.) 74, 85
Vehovar, V. (Vehovar, V. ) 558
Vejkling. I. N. (Wakeling, I. N.) 371
Vejlant, Dž. (Vaillant, G.) 99
Velcel, K. (Welzel, C.) 330
Veliser, V. F. (Velicer, W. F.) 233
Velker, M. (Welker, M.) 559
Vels, G. L. (Wells, G. L.) 253
Vels, S. (Wells, S.) 423
Venc, R. (Wentz, R.) 551–552
Ventlend, E. Dž. (Wentland, E. J.) 488
Venze, S. Dž. (Wenze, S. J.) 501
Veres, A. (Veres, A.) 457
Vesić Pavlović, T. 607
Vest, T. (West, T.) 415, 418, 433, 435,
438, 440–442
Vesterman, R. (Westermann, R.) 268
Vidanović, B. 454, 457, 461, 462, 464,
468
Vidikomb, S. (Widdicombe, S.) 608
Vigins, S. (Wiggins S.) 605–607
Viker, A. V. (Wicker, A. W.) 333
Viler, L. (Wheeler, L.) 493, 499
Vilig, K. (Willig, C.) 574–577, 578, 584,
592–595, 599–601, 603, 605–606,
609, 616–617, 619–621
Vilijams, K. D. (Williams, K. D.) 250
Vilijams, K. Dž. (Williams, C. J.) 250
Vilis, G. B. (Willis, G. B.) 180
Vilkinson, S. (Wilkinson, S.) 591
Vilson, T. D. (Wilson, T. D.) 236, 248
Vinake, V. E. (Vinacke, W. E.) 39
Vindelband, V. (Windelband, W.) 484
Viš, M. (Wish, M.) 385, 388
INDEKS IMENA
Vitenbrink, B. (Wittenbrink, B.) 409,
413
Vivekanatan, P. S. (Vivekananthan, P.
S.) 386
Vogt, P. (Vogt, P.) 91–92, 272, 324, 416,
418, 420, 421, 423–424, 549–550,
571
Vojčik, S. P. (Wojcik, S. P.) 456–457, 471 669
 Vojčiške, B. (Wojciszke, B.) 386
Volbom, M. (Wallbom, M.) 247
Volrof, G. (Walraff, G.) 420
Volš, Dž. (Walsh, J.) 247
Volter, K. M. (Wolter, K. M.) 235
Volters, G. (Walters, G.)
Vong, M. M. (Wong, M. M.) 497
Vonke, M. (Wänke, M.) 391, 409
Vord, Dž. (Ward, J.) 398–399
Votson, D. (Watson, D.) 349, 371
Vranjanac, M. 395
Vud, R. E. (Wood, R. E.) 486
Vudvort, R. (Woodworth, R.) 42
Vufit, R. (Wooffitt, R.) 608
Vujević Hećimović, G. 362
ALATKE ISTRAŽIVAČA
Zadro, L. (Zadro, L.) 250
Zajont, R. B. (Zajonc, R.B.) 241
Zana, M. (Zanna, M.) 335, 375
Zbara, D. A. (Sbarra, D. A.) 487
Zigojb, L. E. (Zegoib, L. E.) 423
Ziner, R. B. (Zehner, R. B.) 147
Zlokover, A. Dž. (Zlochower, A. J.) 441
Žeželj, I. 251, 268, 362, 390, 395, 406,
409, 413, 487–488, 501
Žu, H. (Zhou, H.) 535, 558–559

670

Abduktivni pristup 26, 29, 30, 33, 473
Adekvatnost uzorka 104, 201, 229, 233,
235, 246, 254
Ajtem (u analizi sadržaja) 460, 462
Ajtem-total korelacija 349, 351
Analiza diskursa 591, 605–609
Analiza narativa 602–605
Analiza sadržaja 62, 77, 92, 140, 200,
221, 416, 439, 443–456, 466–478
Analiza socijalnih mreža 529–533
Analiza trenda 100
Anketno istraživanje 77, 90, 140, 200,
224, 269–270, 272–278, 280–281,
293, 311, 317, 319–321, 323–327,
329–331
APA 122, 124, 189, 195, 197, 223, 543,
562, 563
Arhivska građa 61, 62, 77, 89, 91–92,
124, 445, 611
Bazična istraživanja 26, 115
Bejlsov IPA sistem kategorija 434–435,
437
CAPI 142, 321
CATI 142
Ciljevi istraživanja 26, 40, 64, 65, 70–72,
88, 163, 181,189, 222, 276
Citiranje 155, 189, 195, 528
Client-side programiranje 541
Čvor 530–531, 533
INDEKS POJMOVA
Debrifing 181, 563–564, 566, 569
Deduktivni pristup 26, 29–32, 68, 71,
312, 450, 466
Denotativno značenje 294, 364,
446–447
Deskriptivna istraživanja 66–67, 77,
163, 220, 230, 599
Deskriptivne hipoteze 165
Diferencijalna skala stavova 336
Dihotomna pitanja 301, 304, 315
Dijadni indeksi 507–511
Diskriminativna moć 349,351
Divergentna interakcija 239
Dnevničke tehnike 481
Dobrovoljački uzorak 204, 215
DOI broj 194
Džeferson stil transkripcije 591
„Efekat eksperimentatora“ 257, 258
Ekološka validnost 258, 425, 429
Eksploratorna istraživanja 66, 113–115,
163, 487
Eksperiment u prirodnim uslovima 260,
INDEKS POJMOVA
266
Eksperimentalna grupa 238, 244, 245
Eksperimentalni dizajn 26, 86, 236
Eksterna validnost 201
Električna provodljivost kože 391, 400
Elektroencefalografija (EEG) 401
Elektromiografija (EMG) 400
Etički kodeks 121–129, 246
Etnografski metod 428, 609–612 671
 Evaluaciona istraživanja 68–70, 264–265
Faze istraživanja 151
Fokus grupe 27, 140, 177, 578, 584–590,
593
Formativne mere 51
Funkcionalna magnetna rezonanca
(fMRI) 403
Graf 530–532
Greška uzorkovanja 216, 227, 229, 331,
553
Greške neodgovaranja 217–218
Greške pokrivanja 216, 318
Greške tipa I i II 114, 182, 230, 231,
254–255
Gutmanova kumulativna skala 352, 372
Hermeneutički pristup 60, 64, 574, 599
Hipoteze 25, 114, 141, 164–169, 182,
189, 192–194,595
HTML jezik 539–540, 544, 571
IAT–efekat 407
Idejna skica 135–138, 156–157
Idiografski pristup 64, 72, 73, 484, 485,
507, 509, 579, 599, 616
Indeks grupne atmosfere 524
Indeks grupne ekspanzivnosti 524
Indeks grupne kohezivnosti 524
Indeks negativne atmosfere 524
ALATKE ISTRAŽIVAČA
Indeks negativne ekspanzivnosti 522,
523, 525
Indeks odbacivanja 522–523
Indeks pozitivne atmosfere 524
Indeks pozitivne ekspanzivnosti 522
Indeks prihvatanja 521, 523
Indeks reproduktibilnosti (IR), 355–356
Indeks socijalne vidljivosti 523
Indeks sociometrijskog statusa 522
Indikatori varijable 50, 52–55, 171, 174,
672 281–286, 314
Indirektne tehnike (merenja stavova)
336, 389–395
Induktivni pristup 26, 29, 31–33, 71,
113, 451, 466, 576
Instructional manipulation check (IMC)
557–558
Interpretativna fenomenološka analiza
580, 598–601, 617
Strukturisani intervju 27, 62, 278, 580,
582, 589, 610
Intervju lice-u-lice 273, 277–278, 321,
324–327
Ispitanik 131, 133, 143–149, 247–275,
286–288
Ispitivač 131–133, 140–149, 211–213,
320
Ispitivanje životne istorije 102, 602
Istraživač 131–143
Istraživačka pitanja 26, 65, 157, 164,
464, 608
Istraživački dizajn 28
Istraživanja putem interneta 277, 322,
324, 535–538, 543–545, 547–550,
552–553, 557–558, 562, 564,
567–571
IVR tehnika 277, 322
Jedinica analize 100, 199, 450, 458–465,
468, 472–473, 477, 593, 599, 617
Jedinica konteksta 458–459, 461
Jedinica kodiranja 432, 435, 458–59
Jednofaktorski dizajn 237, 241
Jednokratna istraživanja 27, 95–98,
106, 109, 277
Jednostavni slučajni uzorak 204–205,
318
Kappa mera 438, 469
Klasični upitnik 280
Klasterski slučajni uzorak 208–209, 319
Kodiranje ponašanja 180, 314, 431–432,
438, 441
Kodni sistemi 426–427, 430, 433–435,
438, 441
Koeficijent intraklasne korleacije (ICC)
438
Kognitivni intervju 180, 314
Kohortno-sekvencijalni dizajn 105–107
Konfirmatorna istraživanja 113–115
Konfundirajuće varijable 48, 262
Konotativno značenje 294, 364, 369
Kontrolna grupa 244–246
Kontrolne varijable 46, 80, 169
Korelaciona istraživanja 65–68, 170,
222, 272
Kripendorfova alfa 469
Kriterijumi izbora (u sociometriji)
513–515
Kvalitativna istraživanja 29, 58–61,
88–89, 113, 214, 216, 235, 272, 300,
572, 574–579, 581–82, 585, 587,
592, 616, 618–621
Kvalitativna paradigma 59, 62, 65, 69,
572, 574–575, 578, 618
Kvalitativna analiza sadržaja 450–51,
453, 466, 471
Kvalitativni podaci 27, 40–41, 59,
60–61, 592
Kvantitativna analiza sadržaja 449–450,
453, 468, 472–473, 478
Kvantitativna istraživanja 29, 58, 60,
88–89, 576
Kvantitativna paradigma 62–65
Kvantitativni podaci 27, 40–41, 59, 577
Kvazieksperimentalni dizajn 26, 70, 76,
87–88, 99, 111, 263–266
Kvotni uzorak 204, 211–214, 219, 317,
587
KWIC 449, 470
Laboratorijski eksperiment 260, 266
Latentne varijable 50–51, 55
Latentni sadržaj poruke 446–447, 449
Leksička definicija 37–38
Lik/karakter (u analizi sadržaja)
459–460, 462–463, 467, 475,
Logička kontrola 328
Logička strategija (pri oblikovanju
upitnika) 311
Longitudinalna istraživanja 27, 67,
98–111, 267, 450, 491–492, 548
Manifestne varijable 50–52, 55
Manifestni sadržaj poruke 443–444,
446–448
Manipulacija primovanjem 252
Manipulacija stimulusima 248
Manipulacija instrukcijom 250
Marginalne korelacije 81, 83, 85, 225
Medijacija 83, 242–243
Medijatorske varijable 47, 83, 242–243
„Memo” zapis 597–598
Mešoviti uzorak 204, 216
Metaanaliza 93–94, 558
Metod ostatka 75
Metod razlike 75
Metod slaganja 75
Metod zajedničkih varijacija 75
Model dominantnog odgovora 344
Model sadržaja stereotipa 387
Moderacija 84, 241–242
Moderatorske varijable 47, 84, 94, 169
Multifaktorski dizajn 238
Multivarijantna korelaciona analiza
80–85
N170 402
Namerni uzorak 214, 457
Naručilac (istraživanja) 132–138
Naučni metod 21–25
Neeksperimentalna istraživanja 76–78,
85–86, 88–89, 223–224
Neometajuće mere 261, 419, 611
INDEKS POJMOVA
Neposredna ekološka procena (EMA)
481, 499
Neslučajni uzorci 203–204, 210–211,
219–220, 225–226, 316–317, 455,
457, 553–554
Nestrukturisani intervju 275, 580, 581,
611
Nestrukturisano posmatranje 27, 62,
418, 427–429, 431
673
 Neučesničko posmatranje 418–419,
423–424
Neuronauke 398–400
Nezavisne varijable 45–48, 81–82, 170,
237, 242–243, 269
Nominacija 515–516, 521
Nominalne varijable 48–49, 59, 467
Nomotetski pristup 64, 72–73, 484–
485, 507
Nulte hipoteze 25, 166, 192, 230
Objašnjenje 22, 26, 63–64, 68, 71,
82–83
Objedinjeni metod 75
Obrada podataka 59–60, 183–184, 327,
438, 472, 578, 617
Operacionalna definicija 51–57, 172,
174–175, 285
Opšta uputstva (u upitniku) 308–309
Osipanje uzorka 112, 190, 219, 545–
546, 551, 559–560
Otvorena pitanja 174, 298–301, 303,
313, 320, 323, 328, 495, 549, 577,
583, 595
Panel istraživanja 100, 102, 107–109,
111–112, 277, 312, 327, 555
Parcijalne korelacije 80–85
Participativno akciono istraživanje
612–615
Pitanja s više ponuđenih odgovora 302,
465, 552
Pogrešna specifikacija modela (model
ALATKE ISTRAŽIVAČA
misspecification) 51
Polustrukturisani intervju 579–585,
588–589, 599, 602, 610, 620
Populacija 199–200, 201, 217, 220–222,
272–273, 276, 317–320, 331,
453–454, 458, 478, 547, 553–554,
569–570, 579
Poređenje parova 377–382
Posmatračka pristrasnost (observer bias)
436
674 Posmatrač-učesnik 421, 425
Posttest dizajn sa kontrolnom grupom
245
Potpuni učesnik 420, 425
Praćenje kohorte 102–104
Pretest-posttest dizajn sa kontrolnom
grupom 243
Prigodni uzorak 210–211, 221–224, 457
Primenjena istraživanja 26, 115
Primovanje 247, 252–254, 406
Princip „najslabije karike“ 293
Princip ekskluzije 237
Princip kovarijacije 236
Princip temporalne precedencije 236
Pristrasnost slaganja 303
Pristup idealne tačke 336
Prividni test znanja 390–392
Problem istraživanja 159–161, 163
Probno (pilot) istraživanje 151, 177,
179–180, 231
Procena plauzibilnosti argumenata 392
Projekat istraživanja 136–138, 157–159
Protokoli za registrovanje ponašanja
430, 435
Psihološka strategija (oblikovanja
upitnika) 311–313
Random Digit Dial (RDD) 319
Randomizacija 244–246
Rangiranje 382, 516
Reference/bibliografija 154–155,
188–189, 194–195
Referentni okvir 293–295, 299, 306, 580
Reflektivne mere 50–51
Relacione hipoteze 165
Relacione varijable 50, 506
Replikacija 140, 224, 253, 337
Reprezentativnost uzorka 201–204,
226, 273, 276, 317–318, 324, 328,
330–331, 458, 477, 553–554, 569
Retrospektivne longitudinalne studije
102–103
Retrospektivne procene 487–490
Rozencvajgov test frustracije 396
RT tehnike (indirektne mere stavova)
405
Saglasnosti među procenjivačima
(interrater agreement) 437
Samozadavani upitnik 305, 322, 325,
536, 537
Sekvencijalna analiza 435
Semantička analiza sadržaja 449
Server-side programiranje 541
Sintaksno-leksičko-lingvistička analiza
sadržaja 449
Sistematski slučajni uzorak 205
Skala semantičkog diferencijala
364–369
Skala socijalne distance 358–363
Skale procene 280, 346
Skale stavova 336, 370–374
Skaliranje ispitanka 333, 376
Skaliranje stimulusa 376–377
Skalogramska analiza 353–355
Slučajni uzorci 204–209, 219–226, 317,
319, 455, 458, 553
Smisao pitanja 287–287, 292–293, 305
Socijalna poželjnost 257, 286, 295–296,
298, 325, 368, 389, 489
Socijalne manipulacije 249
Sociogram 518–521, 528
Sociometrija 511, 528
Sociometrijska matrica 517
Specifična uputstva (u upitniku) 309
Specifikacija 83–84, 241
Sredinska manipulacija 247
Statistička snaga 233, 254–255, 268
Stimulus-varijable 50
Stipulativna definicija 37–38, 170
Stratifikovani slučajni uzorak 204–207,
209, 319, 455
Stručnjačka greška 287, 289–90
Strukturisano posmatranje 27, 61,
417–418, 426–427, 429–432, 436
Studija izvodljivosti 264–265
Studija slučaja 225, 579, 599, 616–618
Subjekt-varijable 49
Sumaciona skala 344
Tehnika „preskakanja prepona”
(high‑hurdle technique) 560
Tehnika „zagrevanja” (warm-up
technique) 560
Tehnika izazvanih potencijala (ERP) 401
Tehnika izgubljenih pisama 409
Tehnika rekonstrukcije dana 501–503
Tehnika zajedničkih kategorija 392
Telefonski intervju 227, 319, 321–322,
325–327
Tema (u analizi sadržaja) 451, 459,
461–463, 471–474, 477
Tematska analiza 592–595, 600, 604
Teorija stavskog odgovora 344
Teorijski konstrukti 36, 43
Teorijsko uzorkovanje 596–597
Tercijarni podaci 89, 92–93
Test dopunjavanja fragmenata reči 396
Test implicitnih asocijacija (IAT)
406–409
Test značajnosti, jednosmerni i
dvosmerni 114, 167, 233
Transkript 445, 462, 577, 589–591,
593–594, 599, 601, 603, 606, 608,
611
Trening intervjuera 177, 317, 320, 582
Triangulacija 616, 620
Tumačenje 83, 242
Učesničko posmatranje 417–421,
428–429, 536
Učesnik-posmatrač 421, 425
Ukrštena interakcija 239
Unutrašnja pouzdanost 347,348
Upitnik 27, 61, 62, 89, 101, 175,
272–273, 276–281, 284–287,
298–299, 308, 310–316, 322–323,
INDEKS POJMOVA
327, 536, 551
Uspešnost eksperimentalne
manipulacije 253, 267
Utemeljena teorija 577, 595–596,
599–600
Uzorački okvir 209, 217, 319, 331, 453,
553
Uzorak 175, 190, 199–235, 276,
454–458, 496
Uzorak grudve snega 204, 215, 587 675
 Uzorkovanje događaja 436
Uzorkovanje iskustava 498–499
Uzorkovanje situacija 436
Uzročno objašnjenje 70–72, 78
Uzročnost 68, 73–75, 236
Validna suglasnost 123–124
Varijabla 41–56, 169–171, 281–285, 458,
464, 467
Veličina uzorka 226–235, 458, 547
ALATKE ISTRAŽIVAČA
676
Verifikacija 84
Višedimenzionalno skaliranje 384–388
Višeetapni uzorak 204, 208–209, 319
Višestruko učešće u istraživanju
545–546, 549, 561–562, 568, 570
Vremensko uzrokovanje 435
Zatvorena pitanja 298–302, 314
Zavisne varijable 45–46, 238
 Dragan Popadić, Zoran Pavlović i Iris Žeželj
Alatke istraživača
Metodi i tehnike istraživanja u društvenim naukama

Izdavačko preduzeće
Clio
Gospodar Jovanova 63
Beograd

za izdavača
Zoran Hamović

recenzenti
prof. dr Aleksandra Kostić
prof. dr Aleksandar Baucal
prof. dr Dijana Plut

lektura
Sonja Šoć

korektura
Mira Savić

tehnički urednik
Dejan Tasić

štampa
Artprint
INDEKS POJMOVA

Novi Sad

info@clio.rs
www.clio.rs

677
678
ALATKE ISTRAŽIVAČA
CIP – Каталогизација у публикацији
Народна библиотека Србије, Београд

001.891

ПОПАДИЋ, Драган, 1955-

  Alatke istraživača : metodi i tehnike
istraživanja u društvenim naukama / Dragan
Popadić, Zoran Pavlović i Iris Žeželj. – Beograd
: Clio, 2018 (Novi Sad : Art print). – 676 str. ;
23 cm. – (Biblioteka Imago ; 31)

Napomene i bibliografske reference uz svako

poglavlje. – Bibliografija: str. 623–658. –
Registri.

ISBN 978-86-7102-605-5
SA­DR­ŽAJ

1. Павловић, Зоран, 1980– [аутор]

a) Научно-истраживачки рад –
Методологија b) Друштвене науке –
Методологија
COBISS.SR-ID 270257932
679
 ALATKE ISTRAŽIVAČA

680

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