Eric Stevanus 2201756600

LA28
2201784056
a. example of a case study on evaluating limit pricing to prevent entry, if the price of a spoon is IDR
18,000 per package (contains 7 iron spoons), and so is the price of a fork (IDR 16,000 per package), if
someone buys a package of spoons and packages in one bundle , the company / seller can charge Rp.
30,000 for both packages.

b. An example of a case study on evaluating price discrimination as a strategic, is when a company /

spoon & fork seller (related to case example a) sells the price of its product outside the general price limit,
in this case the normal price of both spoon and fork packages is Rp. 15,000 , and the seller sells it for
Rp.20,000

c. An example of a case study on Penetration pricing to overcome network effects: the current trend of
laptops and personal computers is gaming, therefore companies in the computer industry are competing
so that they can get the best output from this gaming trend, during this gaming trend, there is one The late
entry in this trend is the ACER company, to gain awareness about their new gaming pc product, they
issued a new gaming laptop with high specs and a very cheap price (on the scale of a gaming laptop) at a
price of only Rp.10,000,000 which was previously the cheapest is over IDR 12,000,000, and of course
this strategy is successful and awareness of the new ACER gaming laptop too.

d. Example of a case study on Predatory pricing to lessen competition: In the same case (case C), seeing
the success of price penetration experienced by ACER, ACER's competitor company, ASUS, which is an
old player in the gaming field, wants to beat the ACER laptop gaming division by selling new gaming
products with the same specs but a cheaper price of Rp. 9,000,000, this strategy did cause losses in the
ASUS company however, this choice was a risk appetite taken by ASUS to issue ACER which is a
company that is still relatively new in the gaming laptop division.

e. An example of a case study on raising rivals costs to lessen competition: there are two FNB chicken
businesses named CP and Rooster, both of which sell similar products and have the same supplier, one
day the demand for chickens continues to increase so that the chicken supplier is overwhelmed to
supplying its products, knowing this, CP takes a risk appetite to buy twice as much chicken supply than
usual so that its competitor "Rooster" will experience an increase in costs due to lack of chicken supply.