 Nike is a major publicly traded sportswear,

footwear and equipment supplier based in

the US which was founded in 1962 originally
know as Blue Ribbon Sports. Nike is the
world leader in the manufacturing of
sportswear and gear with more than 47
market shares across the global
Pros , Cons and Risks associated with
Nike’s core marketing strategy :
 Most of the consumer of Nike's products is
mainly athletic. Nike is the master of
segmentation, their segmenting market
typically target's athletes, both women and
men
 “Nike +”Nike with apple consists of a pair of
specially designed Nike+ shoes and a Nike+
ipad sport
Kit. As a person runs, ipad tells the distance
pace and calories burned via voice feedback
that adjusts music volume as it plays
 Costly:
Since Nike has implemented several marketing strategies,
it had incurred high costs in promoting its products. The
costs are increase among handling inventory, designing,
advertising and production

 One of the Nike's core marketing strategies is depend on a

group of athletes to promote its products.

it will attract the athlete's idolater to purchase the products

if Nike using a popular athlete as endorser. On the other
hand, if the athlete were caught in drug addicted or any
immoral attitude, it will affect the customers not to buy
Nike's products, thus will affect Nike's sales
 Changes in Market Trends, Consumer
Tastes and Preferences
 Expanding to the Overseas
 Ifyou were Adidas ,how would you
compete with Nike ?
>> Adidas will have to invest more money on
advertising and create innovative means of
advertising their product, having consumers in mind
and following the trends of technologies, for
example, Adidas can collaborate with IT to create
innovative means of advertising their products.
>>"Smart Shoe"
With GPS system that enables runners to decide
their accurate location, distance traveled, and
speed from the shoe's GPS by wearing a small
wireless GPS wrist strap. The shoes implanted
memory can keep data about workouts such as
average heart rate, body temperature, calories
burnt
 Adidas should change its marketing
strategies and products design to become
more fashion and focus on the youth
consumers
 Sponsoring with regional favorite sports
and their favorite athlete