BARC India Introduces

An
audience measurement
solution for Premium Homes!
 Measuring the Top 3% of Socio-Economic Strata in 6 Megacities

6 Megacities
(100%)

Premium Homes in India: 7.6 lakh

NCCS A
Individuals in Premium Homes: ~3 Mn (39%)

NCCS A1
(9%)

PrimaVU
(3%)

Note: PrimaVU data is currently being measured at HH level

Markets Covered: Reporting Levels:
6 Megacities Household

Sample: Data Cuts:

2500 meters Household & Prog.
1500 homes level data

Separate Dashboard
for PrimaVu
Also Available in BMW
What is a Premium Home?

NCCS Residence Device

Definition characteristics Ownership
NCCS A1
Minimum 3 Rooms Owning Laptop/Desktop
+ Kitchen or Smartphone/Tablet

Vehicle Travel &

A/C at home
Ownership Leisure

Private Car Service or Central A/C or 2+ rooms Travelled to premium

4-Wheeler, INR 10 Lakh+ with A/C holiday destinations
 Sampling Methodology

• Panel size : 2500 meters across 1500 Homes in 6 Megacities

• Household meters

• Sampling techniques
• List based sampling technique
• Multiple databases Population

• Purposive sampling
Sample
• Panel is representative of NCCS A spread within the city
covering affluent regions within the city
Premium Plus Panel Reporting

Metrics

TV

Reach Coverage ATS Viewing

Minutes
 Industry First “Viewing Minutes” parameter Introduced by BARC India

Viewing Minutes is defined as the Sum of minutes

watched by all individuals of an event.

Why Viewing Minutes?

• Enables congruence between media types. Viewing minutes will allow comparability with the
Digital medium.

• It is an additional metric, available over and above the current TV metrics such as Reach,
Coverage and Time spent.
Dashboard
Interface
For more information on PrimaVU,
please write to:

Partner@barcindia.co.in
Thank You