98-t-Chapter 4 ~ Basic Accountancy Research Conceptualization Process Chapter Activity Activity 1 - Game 3 x 3 1. Start this activity by listing down (a) three areas or topics in Accountancy that interest you most, (b) three areas or topics in Accountancy that you believe you know best, and (c) three theories, models, principles, or rules in Accountancy and other related subjects which you believe are difficult to understand. As a guide, you may fill up the matrix below. 4 r [ @ () © Areas or Topics in Areas of Topics in Theories, Models, Accountancy that are Accountancy that Principles, or Rules interesting to you you know best which are difficult for —you © 2 3 2. Choose one from each column above. State your reason(s) for choosing each of them. As a guide, you may fill up the matrix below. (@) @) Sy Areas or Topics in | Areas of Topics | Theories, Models, Accountancy that | in Accountancy Principles, or are interesting to | thatyouknow | Rules which are “you best difficult for you Your most preferred choice Reason for choosing 5. Form a small group of five students from your class. Discuss your three choices and the reasons why you chose them. Seek their opinion on the novelty and value of your choices. Come up with your own final decision on which topic you will study.Chapter 4 -Basic Accountancy Research Conceptualization Process_|_99 Activity 2 - Drafting the Introduction Based on the result of Activity 1, list down the following important elements that are related to your decision or choice. A sample is provided to you. Sample Fill up this column Concept 1 ‘Audit Quality ‘Concept 2 (ifany) ~ Client Satisfaction Subject/Context (where _ | Audit Firm you intend to conduct the study) Focus (what you want to_| Relationship do or find out) 2. Once you have written the above elements, you can now craft the tentative title of your study. Sample Fill up this column Relationship of Audit Quality and Client Satisfaction in a Medium-Sized Auditing Firm 3. Now, you can start writing about the introduction. Sample Fill up this column. What is Concept i all | What is audit quality? What are about? the indicators of audit quality? How important is it in professional practice? What is Concept 2 all | What is client satisfaction? How about? do we measure it? How important is it to.an audit firm? How do clients value their satisfaction? What are the links Tn what woays is audit quality between the two related to client satisfaction? concepts? Why are they related? ‘Any previous studies | What do others say about audit about the two concepts? | quality and client satisfaction?100_| Chapter 4 - Basic Accountancy Research Conceptualization Process 4. You ean now proceed to the problem statement. What do you want to know about Concept 1? What is the level of audit quality in the ABC Auditing Firm as perceived by the respondents with respect to: (develop criteria or attributes for measuring audit quality)? What do you want to know about Concept? What is the level of clients/ satisfaction in ABC Auditing Firm as perceived by the respondents with regards to: (develop attributes of client satisfaction)? Other problem ‘How is audit quality related to statements client satisfaction? ‘Are there significant differences in the assessment of the respondents when they are grouped according to: (develop groupings)? : Develop the objectives based on the problem statement. Sample Fill up this column ‘Objective 1 To determine the level of audit quality in the ABC Auditing Firm as perceived by the respondents with respect to: (develop criteria or attributes for measuring audit quality) Objective 2 To ascertain the level of client satisfaction in ABC Auditing Firm as perceived by the respondents with regards to: (develop attributes of client satisfaction) ‘Objective 3 To establish the relationship between audit quality and client satisfaction ‘Objective 4 To determine if there are significant differences in the assessment of the respondents when they are grouped according to (groupings) Sample Fill up this columnChapter 4 - Basic Accountancy Research Conceptualization Process | 101 Then you can establish the scope and limitations of your study. And finally, you can explain the benefits that can be derived from this study taking into consideration the perspectives of the clients, the auditing firm, the business owners, the investors, the general public, and the like. Activity 3 - On your Way to the Research Framework a. From your review of related literature, you must have encountered certain dominant theories, frameworks, models, principles, rules, and the like. Try listing them. You can search the internet for a more thorough discussion of the different theories. Samples Indicate your Theories ‘Systems Theory | Agency Theory Exchange Theory in Sociology Contingency Theory of Leadership ‘Maslow’s Hierarchy of Needs McKinsey 7S Model ‘Materiality Concept Independence ‘Transformational Leadership ‘Audit risk model COSO Framework of Internal Control From the theories you have listed, choose one that is most relevant to your proposed study. Then, describe the theory. Theory Description of the Theory List down the important concepts in the identified theory. Concepts are components of the theory that are related to your proposed study. Theory |: ‘Concepts taken from the Theory and their Descriptions