Project

Submitted by
Attia tul wadood
Roll #
BBA07183046
Class
BBA 5
Subject
Business reserch method
Submitted to
Mr. Zubair
 Introduction to Search Engine Optimization (Coursera)

About this Course

This course is the first within the SEO Specialization and it is intended to give you
a taste of SEO with some fun practices to get seen in Google.

Ever wonder how major search engines such as Google, Bing and Yahoo rank your
website within their searches? Or how content such as videos or local listings are
shown and ranked based on what the search engine considers most relevant to
users? Welcome to the world of Search Engine Optimization (SEO). This course is
the first within the SEO Specialization and it is intended to give you a taste of SEO
with some fun practices to get seen in Google.

You will be introduced to the foundational elements of how the most popular
search engine, Google, works, how the SEO landscape is constantly changing and
what you can expect in the future. You discuss core SEO strategies and tactics
used to drive more organic search results to a specific website or set of websites,
as well as tactics to avoid to prevent penalization from Google. We hope this taste
of SEO, will entice you to continue through the Specialization!

After the course I was introduced to the foundational elements of how the most
popular search engine, Google, works, how the SEO landscape is constantly
changing and what you can expect in the future. We discuss core SEO strategies
and tactics used to drive more organic search results to a specific website or set
of websites, as well as tactics to avoid to prevent penalization from Google. This
taste of SEO, entice me to continue through the Specialization!

What I have learned from the course:

 Critique the role of advertisements and corporate funding in the

development of search.
 Compare and contrast the functionality of search engine algorithms updates.
 Write your own content for a website that will improve search results.
 Develop an optimization strategy following best practices for a client to
implement to help increase their ranking.

Skills I have gained:

 Search Algorithm
 Search Engine Optimization (SEO)
 Mathematical Optimization
 Semantics

Instructor

Name: “Rebekah May”  www.rebekahm.com/students/.

 rebekah_am/.
In-house SEO Professional: Dave Lloyd  rebekahmay/.
University of California, Davis

Rebekah May is an SEO specialist with over 7 years’ experience developing and
implementing search engine optimization strategies for businesses of all sizes,
both nationally and globally. She works with clients such as Sotheby's
International Real Estate, McAfee, Better Homes and Gardens and Embassy Suites
to execute strategic initiatives to build and grow online presence through a
combination of SEO, social media and content marketing strategies.

Certificate
 Syllabus
WEEK1 5
hours to complete

Getting Started & Introduction to SEO

Welcome to the first week of the course! In the lessons that follow, you will
discuss and define the foundational overview of SEO and explore types of careers
and salary expectations within SEO industry. By the end of this module, you
should be able to define Search Engine Optimization and explain the basics of SEO
as a business (as well as how SEO shapes the Internet itself.) You'll also be able to
explain the differences between three main SEO job types, and be prepared to
choose a career that best suits your current goals.

16 videos (Total 69 min), 3 readings, 1 quiz

SEE LESS
16 videos
Course Introduction and
Specialization 3m
Introduction 1m
Introduction to SEO 5m
What You Can Expect from a Career
in SEO 6m
How I Got Started in SEO 2m
My Role as an SEO Manager 2m
Key Skills We Look for When Hiring
3m
Tips for Finding a Job 3m
How I Got Started in SEO 3m
A Day in the Life of an SEO
Professional 3m
Key Skills We Look for When Hiring
7m
Specific Skills Managers Want 6m
Tips for Finding a Job 5m
Tips for Interviewing 5m
Building a Marketable Portfolio 4m
Overview of In-house SEO 5m
3 readings
A Note from UC Davis 10m
Why a Career in SEO? 10m
Optional: What You Can Expect from
a Career in SEO 10m
1 practice exercise
Getting Started & Introduction to SEO
30m

WEEK2 2 hours to complete

Evolution of SEO

Welcome to Module 2! We hope you're enjoying the course so far, and are ready
to learn more about the evolution of SEO! By the end of this module, you should
be able to at least summarize the timeline of search engine development, as well
as demonstrate an understanding of key time periods and individuals who
changed the way search worked and the way humans interact with the Web.
Later on in the module, you'll gain the ability to critique the role of
advertisements and corporate funding in the development of search, and explain
the process by which the Web became monetized. This high-level look at the
history of SEO will give you a solid foundation for understanding the material we'll
be covering later in the course.

4 videos (Total 21 min), 2 readings, 1 quiz

SEE LESS
4 videos 2 readings
Evolution of SEO5 1s Timeline of Google Search 15m
How Search Engines Work 2m History of Search Engines (1945 -
History of Search Engines (1945 – 1993) 30m
1993) 7m 1 practice exercise
Advancement of Search (1993 - 2000) Evolution of SEO 30m
10m

WEEK3 7 hours to complete

Current SEO Best Practices
In Module 3, we'll be discussing items
that SEOs spend a great deal of time
dealing with: SEO best practices, the
algorithm updates that look for them
and potential penalties for not
adhering to them. By the end of this
module, you'll be able to illustrate
the concept of relevancy as it applies
to search results, compare and
contrast the functionality of search
engine algorithm updates, and
critically examine the ways in which
webmasters attempt to circumvent
these algorithms. You'll also be able
to define important ranking factors
used by modern search engines, and
learn the necessary steps to avoid (or
correct) any penalties applied by
search engine algorithms.
9 videos (Total 58 min), 7 readings, 1
quiz
SEE LESS
9 videos
Current SEO Best Practices 53s
Introduction to Search Engine
Algorithms 6m
SEO Best Practices and Ranking
Factors 7m
Early Algorithms: Florida, Austin, and
Brandy 6m
Updates: Personalized, Universal,
Vince, and Caffeine 6m
Panda: The Game Changer for
Content 7m
Cleaning Up Links with Penguin 9m
Refinements: Hummingbird, Pigeon,
and Mobile 6m
How You Can Avoid Penalties 5m
7 readings
Introduction to Search Engine Panda: The Game Changer for
Algorithms 45m Content 1h: 30m
SEO Best Practices and Ranking WEEK4
Factors 30m 6 hours to complete
Personalized, Universal, Vince, and
Caffeine 1h
SEO of Today, Tomorrow and Beyond & Course Wrap-Up

You've made it to Module 4! In this module, you will gain an understanding of

where SEO fits into the broader digital marketing landscape. By the end of this
module, you will be able to explain how concepts like topic association and
semantic analysis relate to the relevancy and trustworthiness of search results.
You'll also be well prepared to write and optimize your own content for a website
that will improve search results, as well as develop an optimization strategy for a
client to implement that would help to increase their ranking while following best
practices. Finally, by the end of this module you will be able to demonstrate the
impact of brands and branding on search results, and critically analyze the role of
social media and other emerging technologies on the landscape of SEO today,
tomorrow, and beyond!

5 videos (Total 22 min), 2 readings, 1 quiz

SEE LESS
5 videos
SEO of Today, Tomorrow, and Beyond
1m 2 readings
Evolution of Keyword Optimization Strengthening Your Keyword Strategy
3m 1h
Strengthening Your Keyword Strategy How Does Branding Influence
7m Website Rank? 1h: 45m
How Does Branding Influence 1 practice exercise
Website Rank? 8m SEO of Today, Tomorrow and Beyond
Course Summary and Wrap-Up 1m 30m