QUESTIONNAIRE

NAME :
GENDER : MALE FEMALE
AGE : 20-30 31-40 41-50 51 and above
INCOME : 0-10000 10000-20000 20000-30000 30000 and above

1.Are you aware about Milma curd?

(a) Yes b) No

2. Are you regular customer of Milma Curd?

(a) Yes
(b) No

3.Are you satisfied with Milma curd?

(a) Yes
(b) No

4. How do you aware of the brands?

(a) Word of mouth
(b) Advertisement
(c) Agents

5. Which brand of curd presently you are using?

(a) Amul
(b) Mother diary
(c) Milma

6. What factors influenced you to buy this brand?

(a) Quality
(b) Easy availability
(c) Price
7. Which type of curd you prefer to buy?
(a) LOW FAT
(b) YOGHURT
(c) NORMAL

8. The reasons for preferring this curd?

(a) Quality of curd
(b) Price
(c) Easy Availability

9. How long have been using the present brand of curd?

(a) 1 year
(b) 2 years
(c) 3 years and above

10. In what manner MILMA CURD is different from other brands?

(a) Price
(b) Packing
(c) Hygiene
(d) Quality

11. Milma curd is more innovative in compare to other brands?

(a) Yes
(b) No

12. In terms of packaging Milma curd are superior in comparison to other brands ?
(a) Yes
(b) No

13. How you rate the Milma curd quality?

(a) Satisfied
(b) Neutral
(c) Dissatisfied
14. Are you suffering any problems associated with Milma curd?
(a) Yes
(b) No

15. If you are suffering any problem with Milma Curd, what was the problem?
(a) Package
(b) Availability
(c) Quality

16. Would you recommend your relatives or friends Milma Curd?

(a) Yes
(b) No

17. Do you think Milma Curd is good for your health?

a) Yes
b) No

18. Milma curds are easily available or not?

a) Yes
b) No

19. Are you satisfied with Milma curd service and packaging?
a) Yes
b) No

20. Are you affordable with the price of Milma curd?

a) Yes
b) No

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