antropic tourism potential of Romania.

Beside the little valorization and promotion of the potential,

there are other elements such as: the ageing of the accommodation structures, the poor quality of
tourism services, the weak offer as far as entertainment is concerned, inappropriate infrastructure,
which determine the lack of competitiveness for Romania as tourism destination measured against
other tourism destinations and tourists’ demands. In view of reinvigorating Romanian tourism and to be
able to fight the increasingly strong competition at international level, a series of strategic, solid and
coherent measures were elaborated, which draw the main development courses – a better valorization
of natural and antropic resources through efficient promotion, modernization of tourist accommodation
structures, development and modernization of general infrastructure, quality improvement,
development and diversification of delivered services, paying a special attention to professional training
and human resources motivation for the personnel involved in the production and delivery of tourism
products, the necessity to a new approach of Romania’s image as tourism destination, in order to place
it in a more favorable light, to draw the attention of potential tourists to its numerous natural and
antropic attractions on Romanian territory. This ensemble of strategic approaches focus the
transformation of Romanian tourism weaknesses, the superior valorization of its strengths, of the
elements that sustain a favorable evolution of tourism in Romania, bearing in mind the background
offered by the European Union integration in 2007 and the availability of structural instruments that
may ensure the resources necessary to implement measures meant to turn tourism sector into a proper
catalyst for the whole economy. REFERENCES 1. Cândea Melinda, Erdeli G., Simon Tamara (2000) -
România potenţial turistic şi turism, Bucharest University Publishing House; 2. Kotler Ph., Haider H.D.,
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Economia turismului, 3rd Edition, Uranus Publishing House, Bucharest; 4. Newsome D., Moore Susan A.,
Dowling R.K. (2002) - Natural Area Tourism. Ecology, Impacts and Management, Cromwell Press; 2946 5.
Origet du Cluzeau, Claude (2006) – “Le tourisme culturel”, La 608e Conference de l’Universite de tous les
savoirs; 6. Page S.J., Getz D. (1997) - The Business of Rural Tourism. International Perspectives,
International Thomson Business Press, London; 7. Popescu Daniela, Iana T. (2005) - Agroturismul şi
economia rurală, Universitaria Publishing House, Craiova; 8. Sharpley R., Sharpley Julia (1997) - Rural
Tourism. An Introduction, International Thomson Business Press, London; 9. Vellas F., Becherel L. (1999)
- The International Marketing of Travel and Tourism. A Strategic Approach, Macmillan Press; 10. ***
Autoritatea Naţională pentru Turism, Strategia pentru dezvoltarea turismului 2007-2013; 11. Luigi
Cabrini (2002) – “Cultural heritage and tourism development” WTO International Conference on “