Methods of Business Research

Ms. Syeda Quratulain Kazmi

Final Exam Sp-21

Date:

Student Name: _______ Student Id: ______

Note:

Students need to attempt all questions

Q.1 T‐Mobile is a mobile network operator headquartered in Bonn, Germany. The company has
enlisted your help as a consultant to develop and test a model on the determinants of subscriber
churn in the German mobile telephone market. Develop a sampling plan and pay specific
attention to the following aspects….7 marks

(a). Define the target population. Discuss in as much detail as possible the sampling frame and
the sampling
(b). Design that you would use. Give reasons for your choice…7 marks.

A manager may notice that frequent price promotions of a product have a negative effect on
product sales. Based on this observation, the manager may wonder why price promotions have a
negative – instead of a positive – effect on sales. Interviews with customer syndicate that
frequent price promotions have a negative effect on sales because frequent price promotions
negatively affect the reputation or image of the product. Based on these interviews, the manager
develops a
new theory about why price promotions have a negative effect on sales – because frequent price
promotions have a negative effect on the reputation of the product! Accordingly, the manager
hypothesizes that frequent price promotions negatively affect the reputation of the product and
hence product sales. The manager may verify this hypothesis by means of deduction.
Identify the problem statement and suggest suitable topic.
Develop probable hypotheses with statistical notions

Q.3 interpret the following tables… 3 marks each

(a)

(b)