A

Project of

HDFC BANK
: Prepared By:
Makwana Jatin J.
S. Y. B.B.A.
Roll No. : -

:: Guidance By ::

Prof.

:: Submitted To ::
KPES College of commerce
and management
Bhavnager University
Bhavnager-364002
 PREFACE
Training is the integral part of education for management
students.

The students are like raw materials and training does the job of
polishing, shaping & making them to face into life situation
challenges.

In short, students can get full practical knowledge of personnel

marketing and finance department.

I had finished my training in HDFC BANK. This kind of

training gives an opportunity to the student and encourages them
to express their talent & Qualities and it also help the student to
make them understand how they can implement the student
apply their knowledge practically.

I have prepared this report on HDFC BANK

Where in every aspect of the unit i.e. general information &
regarding personnel, marketing & finance department has been
covered
I have put in my sincere efforts and prepared this report by hard
working and I have tried my level best cover all the information
in correct and in true sense.
 ACKNOWLEDGEMENT

I feel great pleasure to present this report as part of my BBA

course. However, I would like many helping hands to thanks.

First & Foremost I express my deep sense of gratitude to my

college Principal & co-ordinator for their valuable guidance &
encouragement during the whole course of my study & I also
greatly

Thanks to Pr.Bhavna Bhojani .I am sure that without their

guidance & Support my project report would not be possible.

At last, but not least I am also thankful to all my friends &

family members who have helped to me this course.

I express my sincere thanks to all teaching and non-teaching

staff members for their guidance and help whenever I required.

Place: Bhavnagar. Makwana Jatin J.

S.Y. B.B.A
K.P.E.S College
 CONTENTS

Sr. No CHAPTER P. NO.

1. General information

2. Human Resource Department

3. Marketing Department

4. Finance & Account Department

5. Conclusion
 INDEX

(1) Introduction
(2) History & Development of unit
(3) Some useful dates of Prince Care Ltd
(4) Organization structure
(5) Employee services
(6) Questionnaire
 INTRODUCTION
Banking in India on modern lines was started with establishment of bank in
India by the English agencies house at Kolkatta and Mumbai viz. Bank of
Bangle is established in 1786 at5 Kolkatta. Three presidency banks were
establishment in Kolkatta (1806), in Mumbai (1840) &in Chennai (1843).
The Swedish movement which was started in early phase of 1905, gave
stimulus to growth of banking in India. It results in establishment of joint stock
bank by Indian. Some of these were as follows,
1. Bank of India
2. Bank of Baroda
3 .Central bank of India

Purring the period of 1900 to 1925 many bank failed. The government of India
‘Central bank enquiry committed’ in 1929 which noted reasons behind the
failure of the bank the committee highlighted some important reasons
responsible for bank failure.

1. Insufficient capital
2. poor liquidity of capital
3. combination of non banking activity with banking activity
4. Irrational credit policy
5. incompetent bank of India and inexperienced directors
 SOME USEFUL DATA OF THE
HDFC BANK

NAME : Housing Development Finance Corporation Ltd.

(HDFC)

ADDRESH : Sterling Point, Waghavadi Road, Bhavnagar.

YEAR OF
ESTABLISHMENT : 1994

PHONE NO. : 0278-2572173

FAX : 0278-2568325

WEBSITE : www.hdfcbank.com

E-MAIL : support@hdfcbank.com

MEMBERS : Mr. Chetan Trivedi

Mr. Kamlesh Pinal
Mr. Ami Vithalpura
Mr. Pranav Shah
Mr. Shweta Shah
 SIZE OF UNIT & FORM OF
ORGANIZATION
HDFC Bank was incorporated in August, 1944 in the of “ HDFC Bank Ltd.”,
with its registered office in Mumbai, India. The bank commenced operations
as a Schedule Commercial Bank in January, 1995.

The Housing Development Finance Corporation Ltd. (HDFC) was amongst

the first to receive an ‘in principle’ approval from the Reserve Bank Of India
(RBI) to set up a bank in the private sector, as a part of the RBI’s liberalization
of the Indian Banking Industry in 1994.

Headquartered in Mumbai, HDFC Bank, has a network of over 531 branches

spread over 228 cities in India. All branches are linked on an online real-time
basis. Customers in over 120 locations are serviced through Telephone
Banking. The bank also has a network of about over 1647 networked ATMs
across these cities. HDFC Bank’s ATM network can be accessed by all
domestic and international Visa/Master card, Visa Election/Mastro, Plus/Cirrus
and American Express Credit/Charge Cardholders.

HDFC Bank has won many awards for its excellent service. Major among
them are “ Best Bank in India “ by Hong Kong based Finance Asia Magazine
in 2005 and “ Company of the Year “ Award for Corporate Excellence 2004-
05.
 PROFILE OF BANK

HDFC bank was incorporated in August 1994 and currently has an national
wide network of 1412 branches and 2890 ATMs in 528 Indian towns and
cities.
The housing development financial corporation limited was among the first to
receive an ‘in principal’ approval from the Reserve bank of India to set up a
bank in the private sectors, as part of the RBI’s liberalization of Indian banking
industry in 1994. The bank was corporate in August 1994. The bank was
corporate in 1994 in the name of ‘HDFC bank limited’. HCFG bank
commenced operation as a schedule commercial bank in January 1995.

HDFC bank in Bhavnagar

In Bhavnagar, HDFC bank has started its operation from December 2001.
The bank id providing following product ranges at Bhavnagar branch. They
are as follows…
1. Saving/Current Accounts
2. Fixed deposit Accounts
3. D-mat Account
4. Super saver facility
5. Personal loans
6. Car loans
7. NRI service

Bank is also providing following services for customers convenience….

1. Hours phone banking
2. Hours ATM banking
3. Intercity / Inter branch banking
4. Net banking
5. Mobile banking
6. International debit card
Bhavnagar branch has approximately more then 12000 saving accounts
holders within its two year of operation in Bhavnagar, bank has establish 6
ATMs centers in Bhavnagar. Within this short and span bank has opened
more than 4000 salary accounts in Bhavnagar. Bank has approached almost
every place for opening housing, government institutes etc. bank has succeed
in its approach by having large amount of salary accounts. Bank has
continued its efforts of enlargement of salary accounts no. by approaching
towards surrounding. Bhavnagar like Mahuva, Rajula, Sihor etc
 HISTORY & DEVELOPMENT

The housing development financial corporation ltd. was among the first to
receive in principal approval form the reserve bank of India to set up bank in
privet sector, as a part of the RBI’s liberalization of the Indian banking
industry.

The bank was incorporated in august 1994 in the name of HDFC bank ltd.
with its registered name in Mumbai, India. The bank commenced operations
as a schedule commercial bank in January 1995, since its inception in respect
1977, the corporation has consistence & healthy growth in its operation to
remain the clear market leader in banking service in India. Its outstanding loan
portfolio covers a million dwelling and has develop significance experience in
retail mortgage loans to deferent market segment with its extensive finance
market, a strong market reputation large share holder base and number of
franchise. HDFC was ideally position to promote a bank in Indian
environment. HDFC bank’s mission is to be a world class Indian bank. The
bank aims to ensure the ethical standers professional integrity and regulation
compliance. HDFC bank’s philosophy is based on four core value; operational
excellence, customers orientation, leadership and people.

The authorized capital of HDFC bank is Rs.450 cores. The paid up capital is
Rs.281.2 cores. The HDFC group holds 24.5% of the bank equity while about
13.3% of equity is hold by the depository in respect of the bank’s issue of
American Depository shares (ADS/ADR issue). The Indian private equity fund,
maturity (IPHL) and Indocesn financial housing limited maturity (IFHL)
together hold about 11.6% of bank’s equity is held by FIIs, NRIs, OCBs while
the balance is widely held by about 300000 shareholders. The share are listed
on stock exchange,
The bank’s American depository listed on the New Year stock exchange
under the symbol of ‘HDB’. In a milestone transition in the Indian banking
industry Times bank limited was merged with HDFC bank ltd. effective
February 26, 2000.

As per the scheme of amalgamation approved by the shareholders of both

banks and Reserve bank of India, shareholder of Times bank receive one
share of HDFC bank for every 5.75 shares of Times bank
 MISSION

Use Enabling technology to provide valued ads products and services to

customers. The objective is to build sound customer franchises across distinct
businesses so as to be the preferred provider of banking services for target
retail and wholesale customer segments, and to achieve healthy growth in
profitability, consistent with the bank’s risk appetite. The bank is committed to
maintain the highest level of ethical standards, professional integrity,
corporate governance and regulatory compliance. HDFC Bank’s business
philosophy is based on four core values – operational Excellence, customer
focus, product leadership and people.
ORGANIZATION STRUCTURE OF HDFC
BANK:

CHAIRMAN

MANAGING
DIRECTOR

ZONE WISE DEPARTMENT

HEADS HEADS

REGIONAL
HEADS

ZONAL
HEADS

CLUSTER
MANAGER

BRANCH
MANAGER

PERSONAL TELLERS
BANKERS
 MAIN COMPETITORS OF HDFC BANK:

1. ICICI Bank

2. State Bank of India

3. Citibank

4. Standard Chartered Bank

 TIME KEEPING SYSTEM

In the business time is of essence, ‘Time is very important as money’. Time is

very precious in the business sector. In business if decision is not taken at the
right time then much loss is incurred It is as right as the proverb says,” A stitch
in time saves nine.”

The working hours of HDFC bank are 10.00am at the day break 4.00pm in
evening. Generally the employees have to be present in bank at 9.30am and
have to be present till work ends. There is no recess time in the bank so
employee can not take rest. The staffs have to make their presence by sign in
the register at their entrance everyday.

In HDFC bank the time keeping system is strongly followed from sub staff to
the managing directors. This positive point is the main cause behind the
success and progress of the bank to accomplish.
 INDEX
(1) Introduction
(2) Organization structure of personnel department
(3) Recruitment, Selection and Induction
(4) Employee training and development
(5) Job description
(6) Promotion and transfer policy
(7) Provident fund scheme
(8) Trade union
(9) Personal Records
(10) Questionnaire
 INTRODUCTION

The principal component of an organization is it human resources or “People

at work”. Human resources have been defined from the national point of view
as “The knowledge, Skills, Creative abilities, Talents and Aptitudes obtain in
the population” as where from the view point of the individual enterprise, they
represent the total of the inherent abilities, acquired knowledge and skill as
exemplified in the talents and aptitudes of its employees.

Twins calls these resources “Human factor” which refer to “A whole

consisting of inter-dependent and interacting physiological, psychological,
sociological and ethical components”.

Human resource management is concerned with the “People” dimension in

management since every organization I made up of people acquiring their
services, developing their skills, motivating them to high levels of performance
and ensuring that they continue to maintain their commitment to the
organization are essential to achieving organizational objectives. This is true
regardless of the type of organization government, business, education,
health, recreation or social action. Getting and keeping good people is critical
to the success of every organization, either profit or nonprofit public or private.

To look at Human resource management more specifically, it is a process

consisting of four functions acquisition, development, motivation and
maintenance of human resources. In less academic terms we might describe
these four functions getting people, preparing them, activating them and
keeping them.

Management is the planning, organizing, directing and controlling of the

procurement, development, compensation, integration, maintenance and
separation of human resources to the end that individual, organizational
And social objectives are accomplished.
 ORGANIZATION STRUCTURE OF
PERSONNEL DEPARTMENT
Organization is group of people working together co-operatively under
authority towards goals & objective that mutually benefits the employees & the
organization.

Therefore, people who together requires a defined or structure through which

they are related to each other & through which their efforts can be co-
coordinated to each other. Every organization has goals & objectives for its
existence. In the cash of personnel department, it is to optimize the
effectiveness of human resource. These goads can be achieved more suitably
if the behavior of the workers & composition of the organization can be
predicted and integrated co-operatively.

CHAFE MANAGER OF PERSONNEL/HRD

SENIOR MANAGER

SENIOR EXECUTIVE

Training Industrial relation

STAFF
 PEON

RECRUITMENT, SELECTION & INDUCTION

Recruitment:
No one can dispute the facts that a scientific approach is essential in the
matters of selection, recruitment of employees. A good organization structure
and a good plan can be ruined by merely placing the wrong men on the jobs.
While putting the right men on the jobs still offers a chance that they might be
able to develop sound plans and a sound organization structure. The more
careful the manager is with regard to recruitment and selection, the less would
be his trouble in managing manpower “Recruitment is the process of
searching for prospective employees and simulating them to apply for jobs in
an organization.” Said FLIPPO.

• There are three types of recruitment in the bank.

1. Officers
2. Clerical
3. Subordinates

• Recruitment in private sector:

Many sources of recruitment are in vogue in India in the
private sector. The major sources are as follows:

1. Through intermediates
2. Through direct advertisement
3. Through employment exchange
4. Relatives and friends
5. Other sources
 The recruitment of workers through various intermediaries has been a
marked feature of several Indian industries for a long time. They are known by
different names such as jobbers, sardar, mistry, and etc. but the system of
recruitment through intermediaries has always been subject to various ills

Selection:-

After application of required number of employees is secured through out

different method of recruitment, selection process begins.

The main purpose of selection procedure is to find the right man for right job.
The efficiency and the profitability of the concern depend mainly on the proper
selection of the personnel. Hence the need of scientific procedure of selecti

Different industrial concerns adopt different selection procedure. Even in the

same concern, the exact procedure depends on job for which appointment is
to be made. The procedure is elaborate and complicated for the job involving
responsibility and decision-making the procedure is relatively simple for two
ordinary workers. A scientific procedure of selection requires two things: first
knowledge regarding the qualities which a person should possess in order to
do a job properly, secondly, the evaluation of qualities possessed by a
candidate for the job.

Induction:

There is a person for effective induction, it helps minimize what might be

called the some new employees undergo. The newcomer expects.

1. Opportunities for advancement

2. Social status and prestige
3. Responsibility
4. Challenge and adventure
5. Opportunity to be creative and original
 6. Lucrative salary

A typical induction programmed should consist primarily of three steps:

1. General orientation by the staff of personnel department

2. Specific orientation by the job supervisor or his Respective
3. Follow-up orientation by either the personal department or the
supervisor.

There is no Induction in HDFC Bank so above all these theories cannot be

considered in HDFC Bank.
 TRANNING AND MANAGEMENT
DEVELOPMENT

Industrial training has reached a stage of development where its necessity

cannot be challenged. Training is one of the effective instruments which help,
reduce wastage of resource improve quality of the product and minimize the
possibilities of accidents in the company. The term development refers
broadly to the nature & direction of change in the employee as a result of
education and training programme. The development is “Managerial” in nature
and is career focused. Its scope is wide enough to cover all types of
employees and exhaustive including to management with highest educational
qualifications.

Training and development seems to be continuous phenomena. Training is

the corner stone of sound personal administration. Employees must be
systematically & scientifically trained if they are to do their jobs well. No matter
how carefully men have been selected systematic tanning is essential if they
are to reach a satisfactory level of job performance.

Training & Development:

In HDFC Bank the first training of any employee is welcome training.

Welcome training is conducted by HR co-ordinator. Co-odinator informs
branch manager and the nominates and the training is held at training center.
After giving welcome training, trainer gives basic training. There are different
types of training i.e. agriculture training, housing loan training, business
banking training, loan after security training, credit card, life insurance,
general insurance etc.
Types of training

1. On the job method

2. Off the job training method
• Training Conference
• Direct discussion
• Conference method
• Lecture method
3. Mock calls
4. Management games

Training Center

Ahmedabad - HDFC House

Mumbai - HDFC House
Sanapati Bapat Marg,
Lower Parel,
Mumbai – 400 013 (India)

Two centers are mentioned here.

Types of training organization:

1 job training
2 Induction/orientation training
3 Promotional training
 JOB DESCRIPTION

Job description is an important document which is basically descriptive in

nature & statement of job analysis. It provides both organizational information
location in structure, authority etc. and functional information.

Job describes “Jobs” not “Job holders”. Job description is not an assessment.
It provides an important basis for establishing assessment standards &
positioning of the job in the organizations.

Job description is the main by – product of the process of job analysis. When
an analyst studied a job and collects job information, he prepares a summery
of the received information in a set form. Thus, job description is the written
summary of given jobs of the circumstantial various rights, responsibilities and
organization relation. This defines job division, duties and responsibilities,
which helps to keep away the specific job from other jobs. Generally a
standard printed Performa is used for this propose.
 TRANCFER & PROMOTION POLICY

Transfer policy:

Every organization should have a just and impartial transfer policy which
should be known to each employee. The responsibility for effecting transfer is
usually interested to an executive with power to prescribe the conditions
under which request for transfers are to be approved. For successful transfer
polices, it is necessary to have a proper job description and job analysis. Care
should be taken to ensure that frequent or large scale transfers are avoided
by lying down adequate selection and placement procedures for the purpose.
Every organization must frame a systematic and sound transfer policy.

In HDFC Bank transfer policy is not fixed. The transfer should be affected
within a long distance from existing place of posting. Lady Officers are also
liable to transfer.

Promotion policy:

Since promotion means advancement for some, the promotional process,

itself must ensure that successful candidates are acceptable to their
subordinates and effective administration of organizational progress. A
management should frame the policy on the basis of which promotions may
be made.

Promotion policy should make a provision for use of job analysis to develop a
chart showing the basic requirements of job in terms of the competency,
experience, formal education, etc. employees need to know what is expected
on higher rated jobs to prepare them for advancement.
In HDFC Bank, first immediate boss takes interview. If employees
achievements are good, they get promotion. In HDFC Bank promotions are
given on the basis of performance of the employees. After complete interview
the matter is further discussed between branch manager & cluster head and
after getting approval of H.R. & Zonal head, the promotion is finalized.
 WAGES & SALARY ADMINISTRATION

Wages and salary administration should be controlled by some proper

agency. This responsibility may be entrusted to the personnel department or
general company organization, or to some job executive. Since the problem of
wages and salary is very delicate and complicated, it is usually entrusted to a
committee composed of high ranking executives representing major line
organizations. The major functions of such committee are:

1) Review and recommendation of basic wage & salary structure.

2) Approach or recommendation to management on job evolution methods
and findings.
3) Review of budget estimates for wage and salary adjustment and increases.
4) Help in the formulation of wages policies.
5) Co-ordination and review of relative departmental rates to ensure
conformity.

This committee should be supported by the advice of the technical staff. Such
staff committees may be for job evolution; job description, and merit rating,
wage and salary surveys in an industry and for a review of present wage rates
producer and policies.

In HDFC Bank every employee’s salary are different. It depends upon the
employee’s post in the bank. A settlement with regard to the salary and other
service conditions of bank’s award staff employees.
 GRIEVANCE HANDLING PROCEDURE

Customer service and redressed of public grievances

It is rather difficult to define a grievance. Personal experts however have

attempted to distinguish between dissatisfaction, complaint, and grievance.
Generally speaking, dissatisfaction is any state or felling of dissatisfaction
when it is orally made know by one employee to another employee is known it
is a complaint. A complaint becomes a grievance when this dissatisfaction,
which is mostly related to work, is brought to the notice of the management.

Sometimes this definition is modified to include the fact that a complaint

should in writing and not expressed verbally. Some organization understand
The word grievance in a broader sense; they insist that a complaint should
proceed through normal grievance procedure channels. The word grievance
has, therefore, been variously defined by different authorities.

The international labor organization defines a grievance as “a complaint of

one or more workers in respect of wages, allowance, condition of work and
interpretations, covering such areas as overtime, leave, transfer, promotion,
seniority, job assignment and termination of service.”

In the opinion of the National Commission on labour,” complaints affecting

one or more individual workers in respect of wage payments, overtime, leave,
transfer, promotion, seniority, work assignment and discharges grievance.”

Providing quality customer service is an important duty of HDFC. In this age

of competition and customer protection, it is an inevitable business imperative
also. In order to meet growing expectation of the customers in the context of
liberalization and growing competition in the banking financial sector,
specially from the private sector and foreign bank.

In HDFC Bank, whenever any customer’s complain is received, first of all the
branch contacts the customer. He listens to the customer’s problems and he
solves genuinely the customer’s problem, he escalate that is, means gives the
problem of higher authority which then solve the customer’s problem.

Nature of complaints

1) Poor customer service and harassment in transaction

2) Delay in transfer of account
3) Loss of instrument
4) High service change
5) Credit card
6) Loss of Debit card
COLLECTIVE BARGAINING & AGREEMENT

The collective bargaining process is a process that determines the

relationship between the union and the employer in regard to wages benefit,
hours and working conditions etc.

The process of collective bargaining involves six major steps.

1. Preparation for negotiations.
2. Identifying bargaining issue.
3. Negotiation.
4. Reading the agreement.
5. Ratifying the agreement.
6. Administration of the agreement.

Preparation for negotiation:

Careful advance preparations by the both the sides are necessary because of
the complexity of issue and the broad range of topics to be discussed during
negotiations. Effective bargaining means presenting an orderly and factual
case to each side.

Identifying Bargaining:

The major issues discussed in collective bargaining fall under following

categories:

1. Wages-Related issue.
2. Supplementary economic benefits.
3. Institutional issue.
4. Administrative issues
Negotiation:

Preparations having been made and bargaining issues being identified, the
next logical step in the collective bargaining process is negotiation. The
negotiation phase begins with side presenting its initial demands. The
negotiation goes on for days until the final agreement is reached. But before
the agreement is reached, it is a battle of wits, playing on words and treats of
strikes and lockouts. It is big relief to all concerned when the union and
management representatives finally sign the agreement.

Administration of the agreement:

Signing the agreement is not the end of collective bargaining rather it is the
beginning of process. The agreement must be implemented according to the
letter and spirit of the provisions of the agreement faulty implementation or
violation of any provision leads to disputes.

In HDFC Bank there is no collective bargaining so above all these theories

cannot be considered in HDFC Bank.
 TRADE UNION

The commodity approach towards labour and machine concept of labour

together with the management’s concentration on their own goals, i.e. profit
maximization by exploiting labour result in the formation of trade unions.This
was done to make the management aware of their responsibility to wards the
most important resource of the organization i.e. human resource.

The trade union comes into being as an agent of workers and working class at
large. The definition of trade union is “Trade union is such an organization
which is created, voluntarily on the basis of collective strength to secure the
interests of workers.”

In HDFC Bank there is no trade union considered so, above all theories
cannot be considered in HDFC Bank.
 INDEX
(1) Introduction
(2) Organization Structure of Marketing
Department
(3) Product Planning
(4) Marketing Mix
(5) Advertising
(6) Sales Promotion
(7) Product Life Cycle of the Product
(8) Manufacturing Products and Process
(9) Market Research
(10) Safety Department
(11) Product Packaging
(12) Product Labeling
(13) Product Innovation
(14) Product Detail
(15) Same other Products from Prince Care
(16) Questionnaire
 INTRODUTION
Market is a place where buyer & sellers exchange something.
Marketing is a very important & main function in economic
prosperity of the country. The activity starts before production
commences & ends with consumer satisfaction.

“Marketing is a social and management process where by

individuals and a group obtains what they need and want
through creating and exchanging products and value with
others.”

Prince Care has a small large-scale organization and is a

manufacturer of Drugs & medications, health care products,
herb medicine. It owes monopoly in many of its products and
production process. To identify the wants and create customer
service there is a marketing department, which place a vital role
for success of the company.

Production consist of production Storing and distribution of

goods and services. Production is an activity that transforms
input into output.

Production is any activity that increases consumer usability of

goods and Services.
 ORGANIZATION STRUCTURE OF
MARKETING DEPARTMENT
Organization is the place where the work is organized.
Organization of the marketing department defines the authority
of the employees of that department.

In Prince Care Ltd a separate marketing department is set up

which is headed by vice president and under it there are two
general manager namely for Ayurvedic products. Under
general manager, there are four zonal officers. Under
general manager zonal officer there is state in charge and
under that there is area reprehensive and there is field
assistant. Therefore, there is a well-organized structure in
industry.

The organization structure of marketing department with the

help of fowling diagram.
ORGANIZATION STRUCTURE OF MARKETING
DEPARTMENT

Vice President

General Manager General

Manager

Southern Western Eastern Northern

Zone Zone Zone Zone
Manager Manager Manager Manager

Zonal Officer

State In charge

Area Representative

Field Assistant
 PRODUCTS OF THE BANK

SAVINGS ACCOUNTS

These accounts are primarily meant to inculcate a sense of saving for the
future, accumulating funds over a period of time. Whatever your occupation,
we are confident that you will find the perfect banking solution. Open an
account in your name or register for one jointly with a family member today.

TYPES OF SAVINGS ACCOUNTS

(1) Regular
(2) Savings Max
(3) Savings plus
(4) No frills
(5) Family savings
(6) Kids advantage
(7) Pension savings

TYPES OF SALLARY ACCOUNTS

(1) Classic
(2) Regular
(3) Payroll
(4) Premium

CURRENT ACCOUNTS

Now, with an HDFC Bank Current Account, experience the freedom of multi-
city banking! You can have the power of multi-location access to your account
from any of our 684 branches in 316 cities. Not only that, you can do most of
your banking transactions from the comfort of your office or home without
stepping out.

TYPES OF CURRENT ACCOUNTS

(1) Regular
(2) plus
(3) trade
(4) premium

FIXED DEPOSITS

Long-term investments form the chunk of everybody's future

plans. An alternative to simply applying for loans, fixed deposits allow you to
borrow from your own funds for a limited period, thus fulfilling your needs as
well as keeping your savings secure.

(1) regular fixed deposits

(2) super saver
(3) sweep in
(4) 5 year tax savings fixed deposits

DEMAT ACCOUNT

HDFC BANK is one of the leading Depository Participant (DP) in the country
with over 8 Lac Demit accounts.

HDFC Bank Demit services offers you a secure and convenient way to keep
track of your securities and investments, over a period of time, without the
hassle of handling physical documents that get mutilated or lost in transit.

HDFC BANK is Depository participant both with -National Securities

Depositories Limited (NSDL) and Central Depository Services Limited
(CDSL).
VARIOUS KINDS OF LOANS

(1) Personal loans

(2) Hone loans
(3) Two wheeler loans
(4) Car loans
(5) Gold loans
(6) Educational loans
(7) Loan against security
(8) Loan against property

CARDS

Our range of Cards helps you meet your financial objectives. So whether you
are looking to add to your buying power, conducting cashless shopping, or
budgeting your expenditure, you will find a card that suits you.

CASSIC CARDS
(1) Silver credit card

SPECIAL BENEFIT CARDS

(1) Value plus credit card
(2) Health plus credit card

PREMIUM CARDS
(1) Gold credit card
(2) Platinum credit card
(3) Women’s gold credit card

DEBIT CARDS
 (1) Easy shop international debit card
(2) Easy shop gold debit card

PREPAID CARDS
(1) Forex Plus card

INVESTMENT AND INSURANCE

(1) Mutual Funds (4) Bonds
(2) Insurance (5) Mudra Gold Bar
(3) General & Health Insurance

NRI ACCOUNTS
(1) NRE savings account (2) NRO savings account
 PRODUCT PLANING

 To identify Potential and create demand for various Products Devise

strategies to be adopted by functionaries in converting demand.

 To identify customer requirements and initiating charges in Services based

on customer preference.

 Drawing up plan for cash market segment with guidance from The policy
guideline, identification of thrust areas. Various market studies are carried
out by Development manager of HDFC.

 Identification of new type of business opportunities & acting as reimbursing

agent for credit cards.

 Preparing of GM (credit) submitting Periodic review reports on Annual

action plan to Gm (credit).
 ADVERTISEMENT

Advertising is any paid from of non personal and promotion of ideas, goods or
service by an identification sponsor. Advertisers include not only business
firms, but also museums, charitable organization and government agencies
the direct massage to target publics. Ads are a cost-effective way to
disseminate massage, whether to build brand for coco-cola or to educate
people to avoid hard drugs.

Organization handles advertising in different ways. In small companies,

advertising in handled by some one in the sales or marketing department,
who works with advertising agencies. A large company will often set up its
own department, whose manger reports to the vice president of the marketing
The advertising department `s job is propose a budget; develop advertising
strategy; approve ads and companies; and direct mail advertising dealer
displays , and other forms of advertising.

In HDFC bank for advertising they give brochures & Pam plates to the
customers they give hoardings also. They are doing agriculture Advertising
.They also do mouth publicity and sending mail to the customers,
 SALES PROMOTION

Sales Promotion, key ingredient in marketing campaigns, consists of a diverse

collection of incentive tools, mostly short term, services by customer or the
trade. Sales Promotion means give some schemes with the product. Sales
Promotion can be used for short run effects such as to highlight product offers
to boost sales.

HDFC Bank gives some products that are as under:

HDFC Standard Life Insurance – Unit Linked Pension Plans

This product gives you an outstanding investment opportunity by providing a

choice of thoroughly researched and selected investment, regular loyalty units
to boost your fund value every year, a spot retirement income for life, the
flexibility to plan your retirement date, the freedom date, and the freedom to
invest premiums as per your preferences. You can choose your Premium and
the investment fund or funds. Use HDFC Standard Life `s excellence
Investment options maximize your saving & secure your golden years.

HSBC Systematic Investment Plan

A Systematic Investment plan is an investment vehicle the allows you to

invest fixed amounts of money at regular intervals of time in a mutual fund
scheme for a continuous pre-defined period; just like a recurring deposit
account with a bank or a post office.
HSBC SIP allows the investor to invest a fixed amount every month or quarter
for purchasing units of schemes at prevailing NAV based prices.

HDFC Standard life Insurance – Unit Linked Endowment Suvidha

The HDFC Unit Linked Endowment Suvidha gives you an out standing
investment opportunity by providing a choice of thoroughly researched and
selected investments, give valuable protection to your family in case you are
not around ,flexible premium payments options, access to your accumulated
fund before maturity.

HDFC Standard Life Insurance Unit Linked Young Star Suvidha Plus

The HDFC Unit Linked Young Star Suvidha Plus gives you an outstanding
opportunity by providing a choice of thoroughly researched and selected
investment, regular loyalty units to boost your fund value every year ,valuable
protection to your family in case you are not around, flexible premium
payment options, access to accumulated fund before maturity.

Mutual Funds Insurance Bonds

You can calculate your taxable interest under all heads i.e., income from
Salary, house property, bossiness & Profession, capital gain and income
sources. You can invest up to Rs.1 Lac. You can invest up to Rs.10000 in a
mediclaim policy and tax.
 MARKET SGMENTATION

Silver Credit Card:

In Silver credit card the credit limit is 10000 to 75000, and credit period is
minimum 20 days &maximum 50 days. There is no accident Insurance in
silver card.

Earn while you spend

With us, money spent is money earned. For every Rs.100 you spend, you
earn 2 reward points. You can redeem these accumulated point for exiting
gifts and offers from our exclusive rewards program.

Add on cards
Get up to 3 supplementary cards for your spouse parents, siblings (own
brother/sister), son and /or daughter (over 18 years) and allow them to enjoy
the many benefits of a HDFC Bank International Silver Credit Card.

Zero liability on lost card

Report your credit card loss immediately to our executives at our 24 – hours
call centers. After reporting to us You carry zero liability on any fraudulent
transaction on your card.

Widely accepted
Accepted at over 110000 merchant establishments across India and Nepal
and close to 18 million merchant establishments around the world

Value Plus Credit Card

In value plus credit card the credit limit is 10000 to 75000 credit period is
minimum 20 days & maximum 50 days. Customers have to use card at least
for 2 lacks air exident and 1 lack road & railway exident by death cash bank of
up to 5 % on all sound
Spend Category Cash Bank %
Hospital medical store & railways 5%
Groceries, super markets, apperales
And utility payments 2.5%
All other category spends 1.25%

Condition Apply
This offer is valid for all spends on your Value plus Credit between 15 Sep. 06
and 31 Dec 2006. The regular cash back feature will continue after this
period.

Children Future Secured

The happiness and the well being of your children is your most important
responsibility. HDFC Bank values your commitment and has designed a
comprehensive insurance package of Rs. 1 lack enabling your children to
continue their education in the unfortunate events of loss of your life due to
accident

House hold Insurance

HDFC Bank Value plus Credit Card also with a comprehensive House Hold
Insurance Policy that covers damage caused to household contents by fire
burglary up to a value of Rs.1 lack

World wide acceptance

The HDFC Bank international Value plus Credit Card is accepted at over
including 110000 Merchant Establishment in India

Cash Advance
Just step into any one of our ATM or VISA Member ATM s and withdraw cash
up to 30 % of your credit limit at a very nominal charge (Please refer to the
Schedule of charges,).
Revolving credit facility
This feature allows you to pay a minimum amount, which is 5 % (subject to a
minimum amount of Rs. 200)
Of your total bill amount or any higher amount whichever is convenient for
you. You can then carry forward the balance to a better financial month, for
which you pray a charge of 2.95 % (2.85 % per month for HDFC Bank
Account Holders), per month

Interest Free credit period

Your card now gets an interest free credit period up to 50 days from the date
of purchase (subject to the submission of the charge by the Merchant).
Subsequently, if you carry forward your outstanding balance you just pay a
nominal interest of 2.95% (2.85% per month for HDFC bank Account Holders)
per month
Balance Transfer Option
If you have any other credit and wish to transfer their balances to your HDFC
Bank international Value Plus card those balance will attract a nominal charge
for a period of six month from the transfer date the out standing amount
transferred can be up to 50% of your HDFC Bank International Value plus
card credit limit.

Comprehensive Insurance
With the HDFC bank Value plus credit card comes an unmatched feeling of
security, its carefully crafted insurance package offers comprehensive
coverage against the various risk like accidental death and hospitalization
expenses due to an accidents.

Lost Card Liability

If you happen to lose your card, don’t panic. The first thing to do is call us at
any of 24-Hour Customer care Centers and report the loss. Please make sure
that you file a lost report for the lost/ stolen card at the nearest police station
and send us the acknowledgement copy.
Health Plus Credit Card:

Cashless Medicaid
This card comes with a free cashless medclaim cover of Rds50000 plus a
critical illness cover of Rs.1.5 Lack. This critical illness cover includes open
heart surgery, cancer, and kidney failure and vascular stroke. You can avail
cashless mediclaim facility at any more then 3000 networked hospitals of the
Third party administrator across the country.

Discounts at participating hospitals

The best of medical care will now cost you less fabulous on annual health
check-ups, outpatient and inpatient investigation in the participating hospitals.

Extra protections for your family –Add-on float Cover

You have the opinion of extending the Rs.50000 mediclaim plus the critical
illness cover of Rs.1.5lacks cover to the ass-on cardholder, be it your spouse,
children, brother or sister. What’s more, the ass-on cardholders can also avail
the discounts at participating hospitals.

Protection though insurance

The HDFC bank health plus international credit card offers you
comprehensive insurance package at no additional cost. In case of death in
an air accident, the nominated kin will receive a compensation of Rs.10 lacks.
In the case of a rail or road accident the nominated skim will receive a
compensation of Rs.2 lacks.

Hassle free travel

You can now book your train and air tickets from the comfort of your home or
office. Thanks tour tie-up with SITA travels; you can now get train ticket
delivered to you at your home. You can also avail a discount on Domestic and
international travel as a valued HDFC bank credit card holder.
Cash Advance
Just step into any one of our ATM s or any ATM displaying master card logo
or maestro Cirrus logo and withdraw cash up to 30% of your credit limit at a
very nominal charge (please refer to the Schedule of charges).

Revolving credit facility

This feature allows you to pay a minimum amount, which is 5 % (subject to a
minimum amount of Rs.200) of your total bill amount or any higher amount
whichever is convenient for you. You can then carry forward the balance to a
better financial month for which you pay a charge of 2.95% (2.85% per month
for HDFC Bank Account Holders), per month.

Interest Free Credit Period

You get an Interest Free Credit Period of up to 50 days from the date of
purchase (subject to the submission of the charge by the Merchant).
Subsequently, if you carry forward your outstanding balance you just pay a
nominal interest of 2.95% (2.85% per month for HDFC Bank Account Holders)
per month.

Add-on Cards
Get up to 2 supplementary card for your spouse Parents siblings (own
brother/sister), son and or daughter (over 18 years) and allow them to enjoy
the many benefits of a HDFC Bank Health plus International Credit Card

Zero liability on lost card

If you lose your health Plus credit card, report the loss immediately to our 24
hours call centers Any fraudulent transactions on your credit card after
reporting the loss will not be your liability and will be borne by us.
Gold Credit Card:-

Discount on hotel tariff

A whopping 50% discount on hotel stays across 30 cities in India through
complimentary member ship to the international business Traveler’s club This
also entitles you to discount of up to 50 % at over 10000 hotels world wide .

Extensive travel related insurance

Cover loss of bagged loss of air ticket, delayed flight late baggage arrival, loss
of passport and hijacking * *conditions apply

Comprehensive insurance coverage

This package will cover accidental Death, hospitalization expenses due to an
accident, purchase protection and household insurance.

Greater reward points

With the HDFC Bank Gold Credit Card You earn 2 reward points for every Rs.
100 spent on the card – a clear 100 % advantage over any other credit card.
This is in addition special promotional programs where you earn bonus points.

Reward points redemption

After earning all those reward points, have fun redeeming them for exciting
gifts and services! Or you could also convert them to air miles with India s
leading airlines. We present the reward programmed and the air miles
redemption programmed.

World wide acceptance

Accepted at over 23 million Merchant establishments around the world
including 110000 Merchant establishments in India
Revolving credit facility
Pay a minimum amount which is 5 % (subject to a minimum amount of rs.200)
of your total bill amount or any higher amount whichever is convenient and
carry forward the balance to a better financial month. For this facility you pay
nominal charges of just 2.95 % per month (35.4% annually) (2.85 % per
month 34.2%annualy for HDFC bank account holders).
Free Add – on card
You can share these wonderful features with your loved ones too- we offer the
facility of an add on card for your spouse, children or parents .allow us to offer
add-on cards to you FREE OF COST with our compliments.

Interest free credit period

Your card now gets you the highest free Credit period of up to 50 days from
the date of purchase (subject to the submission of the charge by the
Merchant). Subsequently, if you carry forward your outstanding balance you
just pay a nominal interest of 2.95% (2.85 % per month for HDFC Bank
Account holders) per month

Titanium Credit Card:-

Special Discount offers on air tickets
You can get a flat 8% off your aircraft a facility currently available on travel by
Indian and jet Airways and can be availed while arranging for ticketing through
Sita Travels.

Discount on hotel tariff

Along with complimentary membership into international Business Travelers
Club you enjoy flat 50% discount on 150 hotels in India and 1500 hotels
worldwide.
Accelerated two tier reward points
Spend more, earn!! As you would know HDFC Bank offers the highest reward
points in the industry – 2 points per rs.100 spends Titanium offers you even
more if your billing for the month is greater than Rs.10000 you earn 5 points
for every Rs.100 spent incrementally!!

Conversion of reward points to air miles

Redeem your accumulated reward points for air miles on leading domestic
airlines

Lowest ever interest rates

If you choose to use the Revolving Credit Facility, you would pay the lowest
ever interest rate of 1.95 % per month This Would translate to ample flexibility
in terms of financial planning at your convenience

Zero petrol surcharges

Earn while you spend on your fuel!!!! As a HDFC Bank Titanium Card
customer, you only a full waiver of the fuel surcharge that would be normally
applicable otherwise you also get the benefit of the earning reward point s on
these spend!!

Extensive insurance benefits

Secure your world secure your life to ease any hassles from your travel the
HDFC Bank Titanium MasterCard card comes to you with a myriad of
insurance covers including covers including Accident death Hospitalized
expense due to an accident household insurance loss of baggage loss of air
ticket delayed flight late baggage arrival loss of passport hijacking etc.
Balance Transfer facility
You can Transfer any balances on your exiting credit cards to the Titanium
Card and enjoy zero interest for three full months on the transferred amount.
Lost card liability
Incase you lose your card, intimate us immediately if any fraudulent
transaction happen after you have intimated to us you are fully absolved of
any liability on those transaction up to Rs.2 lacks.

Interest free credit facility

Your card now gets u the highest free credit period up to 55 days from date of
purchase {subject to submission of the charge by the merchant}.
 Marketing Research

Marketing Research is only one branch of the marketing information system.

Market means actual and potential customer every marketer needs research.
Marketing Research is very important point in marketing department.

Marketing Research is systemic and objective research for collection and

analysis of information relevant to identification and solutions of any problem
in marketing.

As for HDFC BANK is concerned for marketing research following two steps
they have to take into consideration.

(1) Present situation

(2) Planning and fore cost.
 INDEX

(1) Introduction
(2) Organization Structure of Finance department
(3) Financial Planning
(4) Capitalization
(5) Capital Structure
(6) Working Capital Management
(7) Ratio analysis
(8) Operating leverage Analysis
(9) Profitability & Dividend distribution
(10) Questionnaire
 INTRODUTION

Finance: -

The need for finance arises right from the time of establishment of the unit
until it dissolved. As human Body cannot without Blood circulation, a business
unit cannot also exist without Finance. It helps to keep the business running,
to make business dynamic, for modernization and expansion of the business
etc Finance is like a lubricant oil of a business.
Since the limitation of Barter system and introduction of currency in the
economy, finance served as the backbone for any economy.
According to Prof. S.C. Kuchhal, “Money is the pivot around which all
economic activities cluster.”

Financial Management:
The Financial management means procurement and effective utilization of
funds.

The decision regarding financing must be properly taken by an organization. It

is said, “Business takes money to make money.”
But if we slightly change the Quotation then we can see the important of
financial management in the following way

“Business takes money –Manage the money –then he can earn more, of the
money that he has taken.”
So financial management is the operational activity of a business unit that is
responsible for obtaining and effectively utilizing the funds necessary for
efficient operation
 ORGANIZATION STRUCTURE OF
FINANCE
Organization Structure of Finance Department
↓
Board of Directors
↓
Managing Directors
↓
Head of the Department
_______________________________________________________________________________________________________

↓ ↓
Treasurer Controller
↓ ↓
_______________________________________________________________________________________________________

↓
Bhavnagar Unit

↓
Head of the Branch
↓
_______________________________________________________________________________________________________

↓ ↓ ↓ ↓
Planning Accounting Employee Industry
Budgeting (officer) (Officer) (Officer) Management
(Officer)
 FINANCIAL PLANNING
Financial Planning is a frequency for the smooth function of finance
department and for the purpose of growth and expansion of business
activates. This is two types of planning.

(1) Long run Planning

(2) Short run Planning

The long-term financial plans are formulated for the expansion of business for
starting new for the purpose of sale of fixed assets.

The short term financial plan are formulated for the smooth functioning of the
day to day business operations for the payments of miscellaneous expenses
like the stationary cost electricity bill etc. for the payment of regular
expenditure like salary, wage etc.

At Prince Care Ltd they have planning about long term as well as short term
financial planning show term planning is for monthly planning and yearly
planning, financial planning and decision central level decision are made in
the contest of organization of objectives.

In Prince Care Ltd. Short term planning, is major function of account

department. They make available the cash inflow for day to day operation
from the banks like Bank of India, Central, Syndicate, Ste Bank of India. They
sent a cash flow before one moth according to expression of requirement of
each department.
 CAPITALIZATION
The word capitalization means sum total of all kinds of security which are long
term in nature and which are considered at their long-term value.

Capitalization can be defined as “The total accounting value of all the capital
regularly in business”.

Capitalization is defined as the sum of per value f out standing stock and the
bonds. Capitalization word is used to refer and funded obligation. Which may
report wholly fictions value, capitalization is the estimation of the present
value.

In common word the term Capitalization refers to total amount of capital

employed in business depending up on the efficiency of management of
utilize installed capacity, a company may be over capitalized when the capital
invested is more than the actual required capital. A company may be
undercapitalized when the amount of capital of capital employed in business
is less then the actual needs of business. A company is said to be fair
capitalized if its real value is equal to book values.

Book value of share = Capital Reserves & surplus

No. of share

Real value of share = Capital of earning

No. of share

Because capitalization of earning = Net earning x 100

Expected rate of return
 CAPITAL STRUCTURE
Capital Structure refers to the mix of long term sources of funds
such as debentures, long term debt preference share capital and
equity share capital including reserves and surplus i.e. retained
earring.

There are two principle sources of income for a company Equity

and Debt. These two components make up the companies capital
structure. Thus, capital structure may be defined as relationship
between debt and equity.

A firm should always try to maintain an optimum capital

structure. An optimum capital suture can be obtained at that
combination of debt and equity that maximized the total value of
the firm.

The capital structure of Prince Care Ltd as on 31/3/2005is as

under

Rs. (In Lacks)

Share capital 550.28
Reserves & Surplus 6673.08
Secure Lone 3160.22
Unsecured Loans 5984.05

Thus the capital structure should be planned generally keeping

in view the interest of the equity share holders and the financial
requirement of a company.
 WORKING CAPITAL MANAGEMENT
Meaning of Working Capital:-

Generally, term Working Capital refers to that part of capital which is not field
up in the fixed assets but is used to meet the day to day requirements. It is
invested current assets like cash, stock, bills receivable, debtors, etc. this type
of capital is used to make payments for purchases raw materials, wages and
to meet other expenses till goods are sold and money collected against it.

Need for Working Capital:-

In HDFC BANK doing successful sales program.

They are convert cash in to inventory.
Convert inventory in to receivables.
In addition, receivables are converting in t cash.

Kinds of Working Capital in Prince Care Ltd:-

Permanent or fixed working capital

Temporary and variable working capital
Cash working capital
Balance sheet working capital
 RATIO ANALYSIS

We are here to give company’s financial statement for the year

ended on 31 march. The company position can be judge through
ratio analyses the relationship of one to another expressed in a
simple mathematical from is known as the ratio.

The term ratio refers to a numerical or quantities relationship

between two terms or variable. The ratio does not add inherent
in the figure of profit and sales.

(1) Current ratio = Current assets

Current liabilities

= 8714.54 (lac)
2850.11

= 3.05 %

(2) Gross profit ratio = Gross profit x 100

Net sales

= 3895.25 (lac)
41548.23

= 9.38 %

(3) Reserve to sales ratio = Reserves x 100

Sales

= 6773.80 (lac) x 100

41548.23
 = 16.30%

(4) Net profit ratio = Net profit x 100

Net sales

= 2192.78 (lac) x100

4154.23

= 5.28 %

(5) Debt equity ratio = Debt x100

Equity

= 9222.94 (lac) x100

7324.08

= 5.28 %

This ratio is voluble for ascertaining the overall profitability of

the company and shows the efficiency of operation the business.
This ratio indicates what proportion of sales revenue is left to
the proprieties offers all expenses are met.
 OPERATING LEVERAGE ANALYSIS

Financial leverage:

Financial leverage is defined as the ability of a firm to use fixed

financial changes in earring before income tax on the earning
per share.

The company to magnify the equity earning uses the financial

leverage. Debt. Generally have fixed of interest. Company has
to pay specified rate of interest on such capital. If company rate
of return on investment is more than the rate of interest on debt
than company can trade on equity or can employ fixed charge
debt. Usually company earn more than such fixed cost on debt
capital so after paying interest remaining surplus is distribution
among share holder subject to the condition that earning or rate
is higher than the rate of interest on sub debts.

HDFC BANK has employed debentures and term long is its

capital structure incurring fixed cost or rate of interest. If
company earning are higher than it is called favorable leverage.
If raining are lower than then cost it is called unfavorable
leverages.

Financial Leverage = EBIT

------------------------------------

EBIT- Interest
Operating Leverage:
The change in operating profits after changing fixed cost is
greater than the percentage change in sales the occurrence is
known as operating leverage. The degree of operating leverage
can be measured on the basis of fixed cost in the cost structure.

Operating leverage occurs any time, that a firm has fixed cost
which must be met regardless of volume we employ assets with
fixed cost in the hope that volume will produced which remains
more as operating leverage.

Price Care Ltd. Is deciding operating leverage as under.

Operating leverage = Sale-variable cost

----------------------------------------------------

EBIT

The operating leverage can be defined more precisely in terms

of the way of given change in value of sales profits. The degree
of operating leverage is defined as under.

Degree of Operating = % change in operating

income
----------------------------------------------------------------------
------

% change in sales
 PROFITABILITY & DIVIDEND
DISTRIBUTION
Profit is the lifeblood of any business. As blood is important for
life, same as profit is important for the survival of any business.
Profit is the primary objective of the business. In a view heavy
investment, profit is necessary for the success of most
enterprise. The word profit implies a comparison of the
operation of business between two specific dates. Which are
usually separated by an interval is one year. No company can
survive long without profit. There is no future for private
enterprise. Which incurs loss? Profit is signal for the allocation
of resources and for judging the management efficiency.

In HDFC BANK There is a necessary in profit every year,

which is follows.

YEAR PROFIT

1997-1998 725.15
1998-1999 1162.18
1999-2000 1500.25
2000-2001 2350.65
2001-2002 2900.54
2002-2003 4415.87
2003-2004 1325.28
2004-2005 1422.85
2005-2006 1038.98
 DIVIDEND DISTRIBUTION
Since dividend is distribution out of the profit the alternative to the payment of
dividend is the retention of earning profit. The retained earring constitutes an
easily accessible important source of financing the investment requirement of
the firm. There is thus a type of inverse relationship between return earning &
retain earning are competitive & conflicting. A major decision of financial
management is the dividend decision in the sense that the firm has to choose
between distribution the profits to the shareholders & pouching them back into
the business. The choice would obviously hinge on the effect on the decision
on the maximization of shareholders wealth.

CONCLUSION
 I Makwana Jatin J feel pleasure to conclude this project. The experience
of this project was very nice. The opportunity given to me by BBA department
for training in such a well recognized organization will be helpful to me in
future.

Has provided me lots of knowledge regarding insurance industry. I have learnt

many things about insurance industry and situation of today’s competitive
market. There are many people who are still not insured, so for this company
there is yet huge scope to cover maximum market.

From the study made by me, I can say that this company has the
capabilities to maintain their position on the top. Their management strategies
of marketing, finance and human resources are so effective and that’s why
they are able to made growth every at increasing rate.

I wish that this company will continue to make growth in any kind
of market situation and will remain always on the top.

BIBLIOGRAPHY
Magazines

Business world (October 2001)

Business Today (April 2005)
India Today (June 2005)

Websites
www.hdfcbank.com
www.wikipedia.org