Society and Marketing:

Societal Marketing emphasizes on social responsibilities and proposes that, in order to

achieve long-term profitability, an organization should create a marketing strategy that
provides value to consumers in order to help protect and enhance both the customers' and
society's well-being than competitors.
This campaign was to introduce the Future Marketer’s to the concept of Societal Marketing
and to make them understand how Societal Marketing creates a favourable image for the
brand to increases sales and sustain.