CONTENT AGENCY

LTA PITCHING - APPENDIX

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DOs

• Relevant design with brands tone & manners

• Relevant & up-to-date format
• Put decision making as part of content
• Always consider personas need
• Effective message deliverable (concise)
• Intriguing & catchy materials

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DON’Ts

● Design does NOT reflect brands tone & manner (e.g : use rainbow color, feminine, etc)
● Design does NOT show asap dan api
● Do not shoot / mention ‘ROKOK’ and the practice of consuming it.
● Do not shoot another profile without any consent letters.
● Do not shoot minor (children or under-age) and things that can attract them (eg. toys, cartoons)
● Do not shoot / mention religious national, ethnic, and political symbols.
● Do not shoot / mention sports, health-related, and any other activities.
● Do not shoot / mention conventional cigarettes and any other tobacco products.
● Do not shoot / mention alcohol, drugs, and any related objects.
● Do not shoot / mention pregnant woman.
● Do not shoot / mention violence, death, and any abusive materials.
● Do not shoot / mention pornography or any sexually explicit contents.
● Do not shoot / mention education-related materials.
● Do not shoot / mention other brands or products.
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A Mild Tone & Manner

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Marlboro Tone & Manner

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Dji Sam Soe Tone & Manner

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 VECTOR 3D LOGO + TAGLINE

DJI SAM SOE

DJI SAM SOE

SUPER
PREMIUM
DSS Asset so far

As a visual “Asli” font with golden conical

shape is our asset.
But it’s bigger than that.

Our “Asli” campaign show the authentic way

of life that represent our consumer life. It’s
also our important asset.
TONE COLOR
VISUAL STYLE

● ASLI attitude/action that only DSS can own

● Earthy Brownish tone color
● High contrast with natural light that highlight the message
● Natural setting, no heavy composite
PHOTOGRAPHY STYLE