Business Basics: Follow Up for

Success
After you’ve presented, it’s important to follow up. Why? Because people rarely join after
just one contact. In fact, most sales are made after the fourth or even fifth contact—proving
persistence pays off.

Here are a few tips to help you master the basics of following up:

Make Contact Within 48 Hours

Always initiate your first follow-up within 24 to 48 hours. If you wait too long, the
momentum from your meeting will wear off.

The easiest way to prevent this is to schedule a follow-up during your presentation. Ask if
you can check in with them on a specific date and make an appointment.

Scheduling a follow-up not only keeps your momentum going, but it also makes you
accountable, helps develop trust, and demonstrates your commitment to your potential
teammates.

Organize, Organize, Organize

Once you have a group of prospective new team members, keep track of everything. Collect
and save information from each meeting. That way, you know exactly what each person’s
questions, concerns, and goals are—making your follow-ups more personal.

And create a calendar, because following up when you say you’re going to is impressive. It
shows you take your business seriously.

Create Urgency
If you don’t give someone a timeframe, they won’t feel any urgency to change. Help them
see that now is the best time to move ahead. Remind them of their dreams and show them
how USANA can help them get there.

Then schedule your next chat. Tell them specific times you will be available, and they’ll
take the meeting more seriously.

Stay in Touch
Following up is not about pestering people; it’s about creating opportunities and building a
trusting relationship. It’s also about timing. Things might not work out right away, and that’s
okay.
Ask if you can check in with them again when it is more convenient. In the meantime,
maintain a relationship and include them in your life. Build the trust, and they might come
around when the time’s right.

When the time is right, be sure to maintain contact after every visit. Follow up within the
48-hour window after each of the first six visits. This not only cultivates a stronger bond,
but also helps them transition into the world of USANA.

Get Going!
As you can see, the fortune is in the follow-up. This is where you form a relationship,
increase trust, and help people build the confidence to change.

So what are you waiting for? Get out there and follow up!