III.

Competitive Analysis

Table 1. Competitive Analysis

Days and
Competitor
Strengths Weaknesses Hours of Prices of the Products
s
Operation

• Neat
Surrounding Sunday - •Bibimbap - ₱230 • Bingsoo
• No parking lot
• Spacious Saturday - ₱168 • Jjajangmyeon - ₱188
Café A • Expensive
• Convenient 10:00AM - • Tangsooyuk - ₱248 •
• Plain themed café
Place 11:00 PM Ramyeon - ₱200
•Wifi Connection

• Not Spacious •Milk Tea - ₱119 •

• Cozy Ambience • Limited parking Sunday - Pasta(Carbonara) - ₱169
• Reasonable area Saturday • Sizzling Tuna - ₱229 •
Café B
Price • Simple themed 9:00AM - Lumpia - ₱99 • Lechon
• Wifi Connection café 3:00 AM Kawali - ₱169 •
•Quite Expensive Fried Chicken (whole) - ₱349

• Yema Cake Freakshake - ₱140

• Moist Cake Freakshake - ₱150
• Red Velvet Freakshake - ₱160
• Sans Rival Freakshake - ₱160
• Cheesecake Freakshake - ₱160
• Bananasplit Waffle with coffe/hot
choco- ₱79
• Nutella Waffle with coffee/hot choco -
₱69 • Plain Waffle
• Well themed with coffee/hot choco - ₱59
café Sunday -
• No parking lot
• Unique Saturday
Café C • Limited Slots
Ambience 10:00AM -
• Quite Expensive
• Wifi Connection 11:00PM
• Quite Spacious
IX. Sales Projections
Per
Day Sales Per Sales Per
Sales Per Day Sales Per Year
Products (In Prices Week (In Month (In
(In Peso) (In Peso)
Volum Peso) Peso)
e)
Bibimbap 18 ₱180 ₱3,240 ₱19,440 ₱77,760 ₱933,120
Yangnyeom Tongdak 16 ₱150 ₱2,400 ₱14,400 ₱57,600 ₱691,200
Bulgogi 13 ₱110 ₱1,430 ₱8,580 ₱34,320 ₱411,840
Hot Choco 14 ₱50 ₱700 ₱4,200 ₱16,800 ₱201,600
Coke 35 ₱35 ₱1,225 ₱7,350 ₱29,400 ₱352,800
Iced Tea 25 ₱35 ₱875 ₱5,250 ₱21,000 ₱252,000
Mango Graham
Bingsoo 12 ₱80 ₱960 ₱5,760 ₱23,040 ₱276,480
Strawberry Bingsoo 15 ₱80 ₱1,200 ₱7,200 ₱28,800 ₱345,600
Total 148   ₱12,030 ₱72,180 ₱288,720 ₱3,464,640

XI. Marketing Budget

Table 2. Marketing Budget

Total
Action Plan
Cost
AP#1: Tarpaulins (5pcs. x ₱90) ₱450.00
AP#2: Promo Coupons ( 300pcs.
₱180.00
x ₱0.60)
₱2,500.0
AP#3: Free Taste
0
AP#$: WI-FI (Social Media) -
Total Marketing Budget ₱3,130.00