Building Your Team

Once you get your brand up and running the next thing you’re going to want to do is start
building your support team. You MUST begin to build this team so that you have time to do
things like create new content, improve your product/service offering, improve the overall
marketing effort, and more simply put, to scale the business.

The support team can be broken down into the following positions:
1. Designer
2. Copywriter
3. Blogger
4. Proofer
5. Scheduler
6. Ad Manager
7. Email & Funnel Management
8. Web Developer/Manager
9. Community Manager
10. Admin

You don’t need to hire someone for each position in the beginning, but you will want to start
adding all of these people into the mix as you begin to increase sales. This is one of the most
crucial steps to building your personal brand as it allows you to focus your time on the tasks that
really matter. I recommend hiring as many of these positions as possible as quickly as possible,
but obviously, it needs to make sense financially too.

1. The Designer
a. For this position I recommend finding someone that can edit video and that also
does a great job with graphic design.
i. If you’re able to find someone that can do both it makes life A LOT easier,
but if you can’t then find someone that specializes in video editing and
another person that does graphic design.
ii. You can find a decent designer for around $8-$12 per hour
2. The Copywriter
a. This position is responsible for things like social post copy, ad copy, copy placed
on video, etc.
i. I recommend finding someone in you local region/country if your audience
will primarily come from your region.
ii. You can usually find someone for around $5-$15 depending on where
you hire from.
1. I recommend getting to the point where you find someone in the
$20-$30/hr. Price range as you scale your operations
 Building Your Team

3. The Blogger
a. Bloggers can usually come pretty cheap. You might have to do a little training
with them on linking practices and best blogging practices, but you can usually
find someone decent for around $10-$15 per hour if you need someone that
writes well in English.
b. Obviously, if you live in another country and can use someone from your area
then it might be a little cheaper.
c. Some people like to do flat rate pricing for blogging, but in my experience the
price is usually about the same.
4. The Proofer
a. This person’s job is just to proof any blogs, copy, or videos that are created.
i. Even if you hire a copywriter that proofs their own material, it’s still helpful
to hire a second pair of eyes to reassure that you’re getting exactly what
you want.
b. I actually combine this position with the Admin position in the beginning.
5. The Scheduler
a. This person’s job is simply to schedule and post content.
b. You can basically hire someone from anywhere, but it does help to have
someone that works the same hours you do.
c. I recommend finding someone for $2-$3 per hour for this position
d. This person can also handle other miscellaneous tasks that might need to be
finished.
6. The Ad Manager
a. This person’s job is just to manage the ad campaigns for your social platforms,
ppc, etc.
b. Each platform is a little different with regards to how much a person will charge to
perform the service, but generally its around $20-$75 per hour for someone
good.
c. I recommend that you make each person send you a ton of different snapshots
or reports from different campaigns and campaign types
7. The Email/Funnel Manager
a. This person is SUPER important in making sure that you’re consistently on top of
your email marketing game and funnels.
b. We use Clickfunnels to manage our landing pages and ultimately, we drive our
traffic from those landing pages to our email automations. That’s why it helps to
have someone who can manage both.
i. This might be hard to find since I took the time to train my partner Ted on
how to do them both, but it’s possible.
 Building Your Team

ii. If you can’t find someone then find a person that knows email
marketing/automation and manage the funnel pages yourself. OR you
can have your web dev. Manage the clickfunnel development.
8. The Web Developer/Manager
a. This person is responsible for major development/design changes that need to
be made to your website.
b. This position isn’t someone that you will use consistently, but it is nice to build a
relationship with one developer and use them each time you need work done.
c. You can usually find someone for around $8-$15 per hour outside of the US.
(India, Philippines, Pakistan, etc.)
9. The Community Manager
a. This person is in charge of making sure that people who engage with your brand
get a response or the info they are looking for.
b. They also help keep you up to date on what your community needs from you.
c. You will want someone that converses well and has a customer service
background, so i recommend finding someone from your local region OR one
that caters to your biggest audiences.
d. Depending on where you need your community manager to be from, it could cost
anywhere from $3-$20/hr.
10. The Admin
a. This person is responsible for things like quickbooks, setting meetings, guiding
the team and making sure that people are finishing their tasks, helping you
plan/keep track of your week, etc.
b. This is totally up to you, but this person needs to be someone you can trust. I
recommend using someone close to you for this position, but if you MUST
outsource to someone else then I recommend using someone on the Upwork
platform that is from your local region.
c. Depending on where you need this person to be from, it could range from $3-
$25/hr.

Remember, that ALL of these positions are needed and you’ll want to get them all set up and
working as quickly as possible. The growth of your agency depends on it and if you ever want
the time freedom that you’re looking for, you’ll take this part seriously.

If you want to learn more about outsourcing and building a team OR building/scaling your
personal brand, then you HAVE to check out our Personal Branding and Influencer Marketing
Master Course! It’s the quickest way to start making $10,000+ per month and anyone wanting to
work when and where they want is doing it…. are you BOLD enough to start?