INDEX

Sr.NO. PARTICULARS PAGE

NO.
Chapter 1. Introduction Of The Study
1.1 Introduction 3
1.2 History 4-6
1.3 Definition 6
1.4 Characteristics 7-8
Chapter 2. Research and Methodology
2.1 Objectives Of The Study 10
2.2 Hypothesis 11
2.3 Scope Of The Study 12-14
2.4 Limitations Of The Study 15
2.5 Significance Of The Study 16
2.6 Methods Of Collection Of Data 17

Chapter 3. Literature Review 19-20

Chapter 4. Data analysis, Interpretation and

Presentation
4.1 Digital Marketing 22-37
4.2 Digital Marketing Channels 37-82
4.3 AIDMA and AISAS in Digital Era 83-84
4.4 Learning 85
4.5 Finding 86-87

Chapter 5. Conclusion 88

Chapter 6. Bibliography 89