INDEX

CHAPTER NO. TITLE OF THE CHAPTER PAGE NO.

INTRODUCTION OF THE 1-9

STUDY
1.1 INTRODUCTION
1.
1.2 HISTORY
1.3 DEFINITION
1.4 CHARACTERISTICS
RESEARCH METHODOLOGY 10-17

2.1 OBJECTIVE OF THE STUDY

2.2 HYPOTHESIS
2.
2.3 SCOPE OF THE STUDY
2.4LIMITATION OF THE STUDY
2.5 SIGNIFICANCE OF THE STUDY
18-22
3. LITERATURE REVIEW

DATA ANALYSIS, INTERPRETATION 23-75

4. AND PRESENTATION
4.1 DATA ANALYSIS
4.2 FUNCTION OF INSURANCE
4,3 OVERVIEW OF INSURANCE
4.4 7 P’s OF MARKETING MIX
4,5 CASE STUDY
76-78
5. CONCLUSIONS AND SUGGESTIONS

79-80
6. BIBLIOGRAPHY