CONSUMER BEHAVIOR

GEN Z VOTING AD

1. Apply the content of these chapters to develop an ad targeted towards generation z

and voting in the upcoming election. 
1. What are the characteristics of the target audience (demographics and
psychographics) and what are the characteristics of the ad (ad design/copy;
placement, platform, etc) you will use to persuade them to vote? For example,
what appeal will the ad use and why will that persuade Gen Z? Will you use a
celebrity? An influencer? What channel will you use? Facebook? TV? How will
you appeal to the senses? Help them remember your ad? How can you use
the concepts of the self? Personality and lifestyle? You must justify your
choices using the concepts from the book. 
1. Demographics
1. 1996 and after

Platform: social media (instagram, tik tok ad, streaming networks) 

Celebrities who are well known but all have somewhat different audiences, all stand for
something different

-all saying why they are voting (shows that multiple people you look up to are unified for a
common mission)

 Billie Ellish (reference her song, “my future” and then she will say “im voting for my
future”) 
o https://people.com/politics/billie-eilish-urges-fans-to-vote-in-2020-
democratic-national-convention-appearance/ 
 El Prez
 Zendaya 
o “You’re vote is an easy way to make a difference.”
o https://www.elle.com/culture/career-politics/a34112892/michelle-obama-
zendaya-on-voting-protest-young-people-using-their-voice/ 
 David Dobrik  
o "I'm DACA… and I can't vote, so I would really appreciate if people would go
out and vote on my behalf"
o "Go vote, on behalf of your peers and your friends that can't vote and maybe
even aren't old enough to vote."
o https://www.ktvb.com/article/entertainment/entertainment-tonight/david-
dobrik-cant-vote-in-the-upcoming-election-but-still-wants-fans-to-do-so-
exclusive/603-4081297c-e2bd-46d4-8c19-5e4673c4b940 
Things the celebrities will say: 

- my voice matters

-my feelings are valid

-to help others 

-Use your voice to decide the future of your nation

-for those that can’t vote