smbhay>) atc NYG est eaePLOPe UNLOCKING INFINITE POSSIBILITIES FOR A DIGITAL INDIA DIGITAL DELEGATE KITamazon smbhay ay a AMAZON SMBHAV SUMMIT 2021 Unlocking Infinite Possibilities for a Digital India Amazon's goal is to enhance the quality of living for Indians and be a catalyst for India to realize her potential in the 21st century. We do this by empowering entrepreneurs, businesses, service providers, developers & creators to maximize their success by leveraging our ecosystem. Amazon Smbhav 2021 is a virtual mega summit that puts forth how Amazon and our partners leverage digitization, technology & our ecosystem to drive Infinite Possibilities for a Digital India. The 4 day summit will enable our attendees to: ¢ NETWORK with industry experts e LEARN howto growyour business « Participate in Hackathon and Entrepreneu « EXPERIENCE a world class summit from yamazon smbhav*) SUMMIT MB) WHAT TO EXPECT 150K+ 35+ Registrations Hours of Content Industry Experts, Thought Leaders, Entrepreneurs, Business Owners, Developers, Innovators, Startups Keynotes, Panel Discussions, Masterclasses, Startup Pitches, Leaderspeak 70+ 3D Speakers Experience Interact and learn from Eminent Indust Thought Leaamazon smbhav*) summit or | KEY SPEAKER SHOWCASE 25 Gadkari Shi i ble Union Minister of Road Transport & Highways, Micro, ‘Small & Medium Enterprises, Government of India Hon’ble Union Minister for Environment, Forest and Climate Change, Information and Broadcasting and Heavy Industries and Public Enterprises, Government of India > Andy Jassy ceo Former Chairman and CEO Indra Nooyi ‘Amazon Web Services Pepsico Amit Agarwal Global smc Amazon India rakash Javadekar Dr. Mahendra Nath Pandey Dr. Jitendra Singh Minister for Skill Development and Entrepreneurship, Government of India Hon'ble Minister of State (IC) for the Ministry of Development of North Eastern Region and Minister of State for Prime Minister's Office; Personnel, Public Grievances and Pensions; Department of Atomic Energy and Department of Space, Government of India / Russell Grandinetti Senior Vice President, International Consumer ‘Amazon Eric Broussard Vice President, International Marketplaces and Retail Amazonamazon smbhay cu | KEY SPEAKER SHOWCASE Sunil Bharti Mittal Piyush Pandey Rory Sutherland Amitabh Kant Founder and Chairman Chief Creative Officer Worldwide Vice Chairman ceo Bharti Enterprises and Executive Chairman Ogilvy UK iti Aayos, Ogilvy india Government of India Sridhar Vembu Dr. Krishnamurthy Rajesh Magow Chief Executive Officer Subramanian Co-Founder & Group CEO, Haresh Chawla coho Corporation, Chief Economic Advisor MakeMyTrip Limited roca ‘True North (Formerly IVFA) Government of India Kunal Shah Founder CRED Nithin Kamath eedamazon smbhav*) cunn New | KEY SPEAKER SHOWCASE BE ae & lA Rajan Anandan Chetna Sinha Gazal Kalra Mark Kahn Managing Director Founder & Chairperson Co-founder Managing Partner Surge & Sequoia Capital Mann Deshi Mahila Bank Rivigo India Omnivore India LLP and the Mann Deshi Foundation r ~\ Smt. Alka Nangia Arora ‘Vinod Kumar Disha Katharani Sugam Jain Joint Secretary Ministry of Micro Hon. President India SME Co-founder CEO & Co-founder Small and Medium Enterprises Forum & Managing Partner Imagimake Shyplite Government of India and Country Manager India & Middle EastSDRC International Raghava Rao Vice President Finance & India CFO. ‘Amazon indiaamazon smbhay cu | KEY SPEAKER SHOWCASE @ >» @ Puneet Chandok Manish Tiwary Mahendra Nerurkar President - India & South Asia, Vice President Director & CEO ‘Commercial Business ‘Amazon india ‘Amazon Pay India AISPL ‘ Welcome Note by Manish Tiwary > Fireside Chat with Andrew Jassy and Amit Agarwal Unlocking Infinite Possibilities for a Digital India > Keynote by Shri Nitin Gadkari Role of Digitization in Creating a Truly Atmanirbhar Bharat > Fireside Chat with Indra Nooyi and Amitabh Kant India's Potential in the 21st Century > Leader Speak by Sunil Bharti Mittal 19 Global Indian Businesses that Stand the Test of Time > Amazon Smbhav Awards Recognizing the Impact Makers > Panel Discussion India's Decade: Business Landscape in the Post Covid Era > Stories That Teach Made to Stick - Making Your Brand Stand Out in the Crowd > Stories That Teach Leveraging Technology to Build Strong Businesses - Accelerating Growth with AWS > Stories That Teach New Avenues, New Hopes - Identifying New Opportu The Post Pandemic World > Messages from Special Guests on North East Spotlight > Masterclass ‘Bringing the Voice Revolution to India- Alexa's Origin and Impact + Selling on Amazon: Unlock The Power of eCommerce Procurement: Accelerate Cost Savings For Your Businessamazon smbhay ‘, cu Bi) AGENDA - DAY 2 April 16, 2021 - 2 PM ONWARDS y » Keynote by Sanjiv Mehta Leading Your Business Through a Global Pandemic > Fireside Chat with Dr. Krishnamurthy Subramanian and Raghava Rao ‘Small Businesses - The Backbone of Indian Economic Growth > Leader Speak by Piyush Pandey and Rory Sutherland Ludhiana to LA - Creating Global Brands For the Next Generation of Customers > Amazon Speak by Puneet Chandok Building Disruptive Businesses - Harnessing the Power of Digital > Amazon Speak by Eric Broussard The Global Market Opportunity for indian Businesses > Panel Discussion Building Global Brands from India > Stories That Teach Zoom-in to the World - How to Take Your Business Global with Amazon > Stories That Teach Leveraging Technology to Drive Efficiencies for Agriculture - Accelerating Growth with AWS > Stories That Teach eCommerce Express - Unlocking Crores of New Customers for Your Business > Competition ‘Amazon Smbhav Entrepreneurship Challenge > Masterclass » Amazon Global Selling - Taking Local Products Global © Unlocking Unconventional Opportunities to Grow With Amazon © AWS Digital Suite - Transform your Business with AWS > Masterclass * How to Give Wings to Your Brand with Amazon Launchpad » Amazon Business - Reach New Customers, Sell in Bulk * Local Shops on Amazonamazon smbhay ‘, cu | AGENDA - DAY 3 April 17, 2021 - 2PM ONWARDS 6 » Fireside Chat with Nandan Nilekani, Russell Grandinetti and Mahendra Nerurkar Innovating for a Better India > Fireside Chat with Chetna Sinha and Minari Shah Taking Financial Inclusion to the Indian Heartland > Leader Speak by Kunal Shah Understanding Financial Habits To Untock Consumption > Amazon Speak by Rajeev Rastogi ‘The Innovation Economy - Role of Al, ML and Emerging Tech in Building For Bharat > Panel Discussion Innovations That Will Power The Next Decade > Stories That Teach Creating Grassroot Impact Through Technology > Stories That Teach Lowering The Publishing Barrier for Passionate Authors Through Kindle Direct Publishing > Stories That Teach ‘Schools in the Tribal District of Bastar Warm Up to Alexa > Competition ‘Amazon Smbhav Hackathon > Masterclass ‘= Engage Your Customers With Alexa - Alexa Skills & Alexa Built-in Devices * AWS Gurukul - Simplify Machine Learning for SMBs « Project Kisan - Fueling Farmer's Growth > Masterclass * Catalog - Your Ultimate Guide to Amazon Cataloguing * Digitizing payments for SMBs = Amazon Brand Registry - Build and Protect your Brand on Amazonamazon smbhay*) cu | AGENDA - DAY 4 > Keynote by Sairee Chahal Building Inclusive Organisations - Unlocking Opportunities for India > Keynote by Dr. Mahendra Nath Pandey Upskilling for Building an Atmanirbhar Bharat > Keynote by Shri Prakash Javadekar Making a Sustainable’ Atmanirbhar Bharat > Launch Event by Shri Nitin Gadkari Amazon Operations - Driving Sustainability Through Evs > Fireside Chat with Dr. RS Sharma and Chetan Krishnaswamy Opportunities & Challenges on World's largest COVID-19 immunisation programme > Leader Speak by Sridhar Vembu The Power of Youth And Employability > Amazon Speak by Prakash Rochlani Revolutionising Last Mile Delivery and Creating Smiles Along The Way > Stories That Teach IHS as a Lifeline for Our Retail Partners > Stories That Teach Driving connectivity for India through logistics networks > Stories That Teach Scaling up India's ecosystem to support SMBs in India through Amazon SPN > Masterclass ‘* Launch, Manage and Grow Your Business with Amazon SPN '* Engage Millions of Amazon Customers Through Amazon Advertising Kindle Direct Publishing - Learn How to Publish Your Dream Book Digitally > Masterclass * Building a Successful Handicraft & Handloom Business on Amazon '* How Easy Continues to Transform Lives of Micro Businesses and. Entrepreneurs in India by Presenting New Channels for Revenue = Know more, Grow more - Amazon Seller University & SPN training > Masterclass = Amazon STEP - Accelerate Your Growth and Unlock Benefits '* Automate Your Business on Amazon.in - With Marketplace APIs * Grow Your Business Through Amazon Coupons > Smbhav Startup Challenge & Hackathon ‘Amazon Smbhav Startup Challenge & Hackathon -Winner Announcement . > Closing Note by Pranav Bhasinamazon smbhay Ve) Cree PARTNERSamazon smbhay*) CSUN Mi) PARTNERS Click on the respective partners’ logo to visit them during Amazon Smbhav 2021 2% Shyplite Shyplite is a full-service single dashboard for all your shipping needs providing 360-degree support for businesses by covering key capabilities like fulfillment, cross-border transport, e-commerce logistics, and bulk deliveries. itis determined to curb the logistics frictions in a business by providing a robust and future-ready “shipping gateway" with 30+ courier services, providing 26000+ serviceable pin codes and multiple marketplaces & sales channel integrations at no subscription fee. 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Shi * Nosubscription policy with pre-negotiated shippingrates * Innovative & robust shipping dashboard 9 features for Shyplite are: * Proactive & dedicated customer support channel © Transparent & client-success centric processes © Customized shipping options & API integrations Key Benefits: * Mostreliable shipping gateway * Cost-efficient logistics * Global growth potential * Transparent processes © Unified customersupport Special Offer: Register today & get 25% Cashback* on your first SIamazon smbhay*) cu Mi) PARTNERS Click on the respective partners’ logo to visit them during Amazon Smbhav 2021 Shiprocket | Serunstson yputettatres ore tana help its sellers grow their businesses by providing widest pin-code_ eee oe ee cee ae can ae eae ae ee Be ae eS eee Key Benefits: + Serving 27,000+ Pincodes + RatesStarting @Rs22/500gms + Best CustomerService » Maximum Lost/Damage Protection + 17+ Courier Partners Special Offer: Offer Code: AMAZON100% Cashback upto Rs.1000 +Free upgrade to Advance Plus Plan for 3 Months Offer valid till 30th April 2021 for New customers only. 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ZAsmbhav*) Cumin Mi) PARTNERS Click on the respective partners’ logo to visit them during Amazon Smbhav 2021 MN CONSULTING Gapevanik GXPRESS Revi loasncsiniend- @ Indigo Blleadsquared Bswioez ongo Vinculum™ Sell Anywhere, Faster stelceresmbhay Quen | AMAZON PROGRAMS Click on the respective Amazon Programs to visit them during Amazon Smbhav 2021 amazonadvertising a lexa amazon pay aws amazonbusiness amazone(easy a may mazon< easy» Samazon amazon global selling amazon launchpad — neal — amazon seller university Sell on amazon amazonspn tocal shops amazon amazon =AMAZON PROGRAMS Click on the respective Amazon Programs to visit them during Amazon Smbhav 2021 renewed amazon step kindle direct publishing Multi Seller Flex 7) ‘AMAZON Seer Casog Pattshla Easy Ship amazonsellerilex — amazonlending amazonservices Cg ‘ss EEEamazon smbhav*) Cumin | PLATFORM WALKTHROUGH As you walk through the life-like virtual platform, immerse yourself in the 3D-360 environment of Amazon Smbhav Summit.smbhay) 2 FREQUENTLY ASKED QUESTIONS 1) How will | access the platform post registration? Click on ‘Attend Now’ on the summit website, you will then be required to enter the login credentials you'd submitted while registering. Each registered attendee will also receive a ‘Welcome’ email one day prior to the event, as well as, on the day of the event. 2) What would | do if I Lose or forget my event login credentials? In case you have forgotten the password, it can be retrieved by clicking on the ‘forgot password?’ option. if you still can't log in, write to us at amazonsmbhav@amazon.com or register with a new id. 3) What are the technical requirements needed to participate? + Laptop of Personal Computer + Reliable WiFi connection + Google Chrome is recommended to run the Virtual Event platform 4) Can 1 attend Amazon Smbhav through my smartphone or tablet? Yes, Amazon Smbhav Summit is accessible via smartphone or tablet. However, please note that for best visual experience and ease of use of certain features, we suggest accessing the event on a laptop or a desktop. On a smartphone or tablet, we'd recommend watching it in landscape mode (horizontally). 5) How can | revi it the agenda after logging in? Once logged in, the attendee will be able to find the ‘Agenda’ next to the 'Home’ button in the navig click on the button and create a personalized Amazon Smbhav Summit itinerary. 6) How do I navigate once | am inside the platform? Across the 3D 360 virtual platform, you will find orange-coloured blinking icons along with designated zones/rooms. Click on those icons to visit the respective zones. Access to various zones is also possible directly through the navigation bar. 7) How do | exit the zones/rooms/auditorium? lick on the ‘Home’ icon in the navigation bar, to go back to the homepage. si svices ices, along ji @ userscan chat (text/video} wit exhibitors, ismbhav**s SUMMIT Gs FREQUENTLY ASKED QUESTIONS 9) How do I drop my business card at the exhibition booth of my interest? When you click at the hotspot and enter the exhibition hall, you will be able to find an option of ‘Drop your, Business Card’ at the desk. Once you click on it, the business details you have used at the time of registering would be shared with the exhibitors and you may choose to answer their questions, helping them serve you better. 10) How do | edit the details on my business card? In the top right corner, on the navigation bar, click on ‘Edit Profile’ and save your details. 11) What do | expect at the 'Social Circle’? Visit the ‘Social circle' to click selfies and share it on your social media. Go to the social wall to catch all the buzz about Amazon Smbhav on social media. 12) How do | attend the Masterclass? From the home page, navigate and click on the ‘Masterclass’ icon from the navigation bar or click on the indicated hotspot. You will enter the masterclass arena with three separate spaces. View the agenda and attend the masterclass of your choice. 13) How do I visit the Auditorium? From the homepage, navigate and click on the ‘Auditorium’ icon from the navigation bar or click on the orange hotspot. You will be redirected to the Auditorium. 14) What do | expect at the ‘Small Business Spotlight’? Navigate and enter the Small Business Spotlight Zone from the home page by clicking on the ‘Engagement Zones’ on the navigation bar. Or click directly on the orange hotspot available on the home page. At the ‘Small Business Spotlight’ Zone you will be able to find various SMB enablement programs by Amazon. Click on the respective programs to view the details, seller stories, quizzes and program showcase. 15) How can | network at the Amazon Smbhav Summit? You can simply navigate by clicking on the hotspots, or from the navigation bar by clicking on the ‘Engagement Zone’ dropdown and selecting ‘Networking’. Once you visit the networking areas, you can select the zone and chat with people directly in the chat rooms. You will be able to see guests who are online and ready to network. You can navigate by clicking on the ercacaar tard sete ctinel copseeenior "Entrepreneurshipsmbhay> FREQUENTLY ASKED QUESTIONS 17) What can | do if | feel lost in the platform or something is not working? Just like 2 physical event, reach out for the ‘Help Desk’ option from the navigation bar, chat with the representative at the help desk and directly click and visit the arena of your choice. 18) Can I watch a session after it has happened? Yes, you'd be able to watch a session after it has already happened. Visit the agenda and click on the ‘View! button to watch a recording of the previous sessions. While you're browsing through, you'll also be able to see which session is currently live, clicking on it will redirect you to that session. 19) How can | interact with fellow attendees on the platform? ‘The platform supports a feature allowing users to chat with everyone present at the summit. In the top navigation bar, next to the bell icon, you shall find a message icon. Click on it, search for or select the user you wish to interact with and voila; a chat window opens between the two of you. 20) What do | get if | score well on the Leaderboard? If you score well on the Leaderboard, you get special prizes and Amazon vouchers ‘The way to do itis simple, just attend the sessions, network, engage, connect and enjoy everything created for you in this virtual environment. Click on the Leaderboard button in the bottom right, to understand the scoring criteria. 21) What are the event timings? The event begins at 2 PM on all four days (15th-18th April). For a detailed account of all the sessions, you can find the agenda within this delegate kit, as well as, on the Smbhav website. We hope to see you there!amazon ae feel eamery ee CuO e ot ee een Eerie eae