BEER IN THAILAND - DATAGRAPHICS

Country Report | Jun 2018

Market Sizes

Sales of Beer Sales Performance of Beer

Total Volume - million litres - 2003-2022 % Y-O-Y Total Volume Growth 2003-2022

2,080 Forecast
1.4% Forecast
2,500 15%

2,000 10%

1,500 5%

1,000 0%

500 -5%

0 -10%
2003 2017 2022 2003 2017 2022

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Sales of Beer by Category Sales of Lager
Total Volume - million litres - 2017 Growth Performance Total Volume - million litres - 2003-2022
Click on a Category to update Sales Chart

Dark Beer Forecast

- 2,500 15%

Lager
2,077.1
2,000 10%
Non Alcoholic Beer
-

Y-O-Y Growth
Stout 1,500 5%
2.5
0% 5% 10%
1,000 0%
BEER 2,079.5 CURRENT % CAGR % CAGR
YEAR % 2012-2017 2017-2022
GROWTH
500 -5%

0 -10%
2003 2017 2022

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Off-trade vs On-trade
% Breakdown by Volume 2012-2017
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
2012 2013 2014 2015 2016 2017

Off-Trade Volume % On-Trade Volume %

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Distribution

Channel Distribution for Beer

Off-trade Volume 2017 and Percentage Point Growth - 2012-2017

12.7% Food/drink/tobacco specialists

29.6% Hypermarkets

21.2% Convenience Stores

100% Store-Based Retailing 100% Grocery Retailers 35% Small Grocery Retailers

13.8% Independent Small Grocers

22.5% Supermarkets

0.2% Other Grocery Retailers

Increasing Decreasing No change

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Competitive Landscape

Company Shares of Beer Brand Shares of Beer

% Share (NBO) - Total Volume - 2017 % Share (LBN) - Total Volume - 2017

Boon Rawd Brewery Co Ltd 51.3% Leo 40.2%

Thai Beverage PCL 42.0% Chang 37.6%

Singha 11.0%
Thai Asia Pacific Brewer... 4.9%
Archa 4.2%
San Miguel Beer (Thailan... 0.5%
Heineken 3.9%
Others 1.2%
San Miguel 0.5%
Tiger 0.5%
Cheers 0.4%
Federbräu 0.2%
Asahi Super Dry 0.1%
Guinness 0.1%
Others 1.3%

Increasing share Decreasing share No change

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Company Share Performance in Beer
% Share (NBO) - Total Volume - 2008-2017

Thai Asia Pacific

San Miguel Beer

Brewery Co Ltd

Brewery Co Ltd
Thai Beverage

(Thailand) Ltd
Boon Rawd

Others
PCL
60%

50%

40%

30%

20%

10%

0%

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Retail Sales Performance by Company Company Performance vs Market
Total Volume (NBO) - million litres 2017 - % CAGR 2012-2017 % Y-O-Y Growth (NBO) 2008-2017
Click on company to compare against market Boon Rawd Brewery Co Ltd

1,200 10%

BOON RAWD BREWERY CO LTD

1,000

THAI BEVERAGE PCL

5%
800

600 0%

400
-5%
200
THAI ASIA PACIFIC BREWERY CO LTD

0 -10%
-25% -20% -15% -10% -5% 0% 5% 10% 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Beer Boon Rawd Brewery Co Ltd

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Market Concentration of Beer by Company
% Share (NBO) - Total Volume - 2008-2017

100%

80%

60%

40%

20%

0%
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Top 3 Companies Others

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