Technological

Convergence
What is
Technological
Convergence?
Technological convergence is the integration of various devices and systems that may not be entirely related to
each other but they all carry out a specific role in one whole device, i.e. a smartphone uses technological
convergence where it includes devices such as camera, email, social media, web browsing.

New devices and technology usually handle one medium or accomplish some
basic tasks. But through the use of technological convergence, devices can
interact with a wider array of media types.
Pre-Production Stages of An Advertising Campaign
What happens during Pre-production?
Pre-production occurs when a company/ groups of staff begin to arrange the basic elements
of a product. They would often start by listing or documenting the initial ideas alongside with
organising the tasks, projects, milestones, budgeting throughout the course of the project.
Because of the advancement of technology and the digital age, it has become a whole lot easier
for businesses to establish easy yet effective pre-production schedules.
An example of a popular production schedule would be Monday.com. This is an project
management tool that enables organisations to manage tasks, projects and teamwork. Its
versatility and easy access in using management tools helps the manager as well as the team
involved throughout the entire production stages because it clearly allocates tasks within a
given timeframe. Therefore the company can keep up to date of what roles or responsibilities
are happening

Other types of project management tools

Gantt Chart
Logic Network
Product Breakdown Chart
PERT Chart
Email
Conference calls
Pre-Production Forms
Storyboards- storyboards are a series of drawings/illustrations, typically include
directions and dialogue, representing the shots planned for a film or television
production. It's helpful because it breaks down a given story into linear, bite-sized
chunks and can offer a visual insight of how a specific scene is going to be set up and
created. App/ online tools for storyboards include:
>Storyboarder- this niche software allows users to generate storyboards quickly and Why is it considered more effective than using pen &
effectively.
paper methods?
>Frameforge Storyboard Studio

Easier/ quicker to create

Location recces- this refers to the pre-filming visit to a location to determine its
Cost effective/ affordable
suitability to filming, including access to necessary fields of facilities and assessment of
any potential sound or lighting issues.. This is commonly carried out by the Director of
Requires less work
Photography Templates are available online
>Map-A-Pic Location Scout Using pen and paper method would be a disadvantage
>Lapse It Pro as printed documents could get damaged or lost.
Using online pre-production forms can be shared
Risk Assessments- this is used to determine and discover the potential hazards and risk remotely via email.
factor that could potentially cause harm/injury.
>Checked Safe Compliance Solutions
>Safety Culture
Impact of Online Sharing & Storage During Pre-Production Importance of pre-production
Pre-production is significantly important to all
What is Cloud Computing? member of a team and it ensure them what
Cloud computing is the on-demand service and system that provides resources, specifically cloud exactly is going on throughout the process of
producing a media product or service. It is
storage without the authority of active management.
also vital to include pre-production
Cloud Storage- When delivered through a public service provider, cloud storage is known as utility documents and management to a client
storage. Private cloud storage provides the same scalability, flexibility and storage mechanism with because it allows them to be informed about
restricted or non-public access. whereabouts the team is in terms of progress.
Advantages of using cloud storage & Examples of online sharing devices/ Softwares Element of pre-production includ:
its impact MEGA: Allows up to 50 GB of free storage, and offers end-to-end Brainstorming
Cloud computing allows businesses encryption to help combat the breach of privacy. It also allows you Research-Primary/ Secondary
to scale efficiently to update your files through a browser, the desktop sync client, or Proposal/Pitch ideas
Firms don't need to follow server the mobile app, so it can run on a variety of platforms like Android, Production schedules
requirements or buy extra storage iOS, Windows, and others. Budget
space. Dropbox: Users start off with 2GB of free space, and you can view Storyboard
Promotes efficient utilisation of and upload all your Dropbox files from a desktop or mobile app. Location Recce/ Risk Assessment
existing resources. Sharing is included where the whole folder can be accessed by Contingency plans/ Back Up Plan
Using cloud connects employers to anyone. Shooting schedule
potential buyers via technology. It Google Drive: Created by Google, each new user are issued up to Call Sheets
also helps employees work remotely, 15GB of free space. The total storage is actually shared with other
which is considered to create a Google services, such as Gmail and Google Photos. Folders and
flexible work environment. files can be shared with specific Google users via their email or
Increases access to different anyone with a public link. You can also make a file view-only, which
customer groups. prevents someone from downloading it.
Online Communication
Before the modern digital age, marketing agencies would use use traditional
methods of communication using separate devices and techniques such as Impact of using Online Communication
the telephones, fax machines and posts. These methods of communication Apps/Software
were often costly, inefficient and time consuming.
For a Production Team
However, online communication such as online conference calls, email, social
Better employee engagement when using online
networking sites, forums, chat rooms, blogs and voice over IP, have made it
communication which also improves employee
simpler for industries to communicate with other businesses and customers.
productivity.
Benefits of online communication include:
Increased accountability of job roles and tasks,
It is cost-effective and has a wider reach to people. Apps like Skype, Viber,
Employees can quickly update and message
Facebook Messenger provide free video calling which saves considerable
managers of their progress
costs for small marketing agencies.
Online communication enhances project
Group video calls such as Zoom and Microsoft Teams allow several Examples of apps that incorporate management- the amount of confusion and
employees to communicate with one another on the web at any time from online communication mistake make lessen as there is constant
anywhere in the world.
Flock management and communication within the team.
It has easy connectivity using Wi-fi- this allows businesses to connect with
Zoom Helps keep employees stay organised which
their clients fast. Online communication on the web has enabled
allows employee to maintain order.
businesses to expand far more easier as compared to scheduling Google Meet
Saves time: communication apps are the ones
meetings with clients at certain and specific locations. It has inevitably Slack
that cuts down the time. Without it, employees
allowed marketing agencies to connect with clients and customers fast. Microsoft Teams would have to spend day by getting up and going
More efficient: When there is trouble with communication, often Discord to see a person to ask for something. Not only
production comes to a halt resulting it loss of customers and time Twist Zoho Cliq does it save time but saves resources and efforts.
management.. Yet, the use of digital platforms for communication Strengthen team relationships: communicating on
Mattermost
(examples such as Google Drive, email etc) is a great benefit because online chat fosters a healthy and trustworthy
employees can quickly exchange files and documents online in a short Rocket Chat
relationship.
matter of time. ProofHub
Improve social interaction. businesses and agencies can socially interact Chanty
with their consumers via online communication which allows them to Troop Messenger
develop a strong relationship with each other. Brosix
Facebook Workplace
Flowdock
Technological Convergence during the Production stages of an Advertising
Campaign
Birth of Advertising
Cable Television from
The birth of modern advertising initially began in the 19th century where Thomas. J. Barrett of London, working for the Pear Soap
the 1980s
Company. Barratt developed many of the key concepts that lie behind effective ads, which was shared widely. He constantly
expressed the significance of Pears' good and exclusive brand value and promoted the availability of the product through
saturation campaigns. He also acknowledged the significance of continually reassessing the demand for evolving preferences. It was during the period of the
late 1980s and 90s where they
Yet, it was during the 20th century where advertising became businesses' top priority. During the 1920s the US in particular, was saw an introduction of cable
going through the industrial era where it rapidly expanded the supply of manufactured products. television, particularly MTV (an
American cable channel,
established in 1981 that
specialised originally in music
videos, but then evolved into
Radio from the 1920s Commercial Television in the 1950s showcasing in reality
It was in the 1920s where radio stations were first It was during the 1950s when DuMont Television Network programming targeting youths
established by those who specialised in radio equipment began incorporating the modern practice of selling and young adults. Once cable
manufacturers; it was then eventually followed by non- advertisements to various sponsors. Beforehand, the channels pioneered, speciality
profit organisations like schools and clubs. Retailers television network struggled to find sponsors for many of channels appeared, which
realised the potential of using radio since it could directly to their programmes and compensated by selling smaller include channels that are
consumers who owned a radio about their company and blocks of advertising time to other businesses. This, over entirely devoted to advertising
product s as well as events , such as sales. time, can remotely standardised for the commercial such as QVC and Home
advertising for the US. Shopping Network.
Types of Media Advertising
Print- Printed mediums such as magazines, posters, pamphlets,
newspapers are usually described as print media. One form of print
advertising is classified advertising where it allows businesses or privately-
owned companies to purchase a small, narrow chunk of targeted ad paid
by a word, phrase or line. Another form of print advertising includes the
display ad, which is a fairly larger ad with a variety of design elements that
run in an article section throughout the newspaper.
Outdoor- Billboards are large advertisements displayed in public places
that are targeted to passing pedestrians and motorists. Some billboard
displays are static, while others change, for example, continuously or
periodically rotating among a set of advertisements. Mobile billboards are
described as being billboards that are mounted onto vehicles such as
buses, trams or lorries.
Online- Online ads are delivered by an ad server. Examples of online
advertising include ads that appear on search engine results pages, banner
ads, in pay per click text ads, rich media ads, social network advertising,
online classified advertising, advertising networks and e-mail marketing,
including e-mail spam.
Radio- Radio advertising can be explained as “word of mouth advertising
on a wholesale scale”. The advertising messages can be in different
regional languages. A key advantage of using radio is that it covers every
type of listener whether illiterate or educated and is a popular device to
directly engage with audiences across various regions nationally or globally.
Equipment/ Resources during the Production Stages
The impact of using the Internet
DSLR Camera: this is a digital camera that combines the functionality of a single-lens reflex During the production stages the internet has provide a wide
camera with a digital imaging sensor. DSLR cameras provide a large range of functions that range of digital video tutorials , giving people valuable
are compacted together, such as lens, viewfinder, mode dial, shutter release, aperture, LCD information which was once taught at specialised schools.
screen, flash and focus ring. Using these can be beneficial during the production process Online video production tools for editing productions and
streaming them across multiple platforms have become
because it eliminates film processing meaning you could simply capture the photos/ videos
widespread.
and transfer it to your computer instead of developing a roll of film in a dark room. Ordinary people can upload their opinions directly to the
internet even before leaving the cinema. This may encourage
others to see a particular movie or perhaps discourage a
viewing.
Live film production has increased in popularity as people’s
desire for instant online access has risen.
Nowadays, people can stream films and videos on streaming
sites such as Netflix, Amazon and Hulu instead of having to go to
the cinema to watch the film, which could is both detrimental
for advertisers who want to promote their product at cinemas
and the cinemas themselves are suffering from the lack of
customers.

During this modern age, people have approached alternatives in film in a much affordable and sufficient way. Advertisers or
those who have an interest in the film industry have found that using smartphones often provide services that specialise in
filming, editing and content sharing. This is an advantage because they don't have to invest in a large budget on filming
equipment since all of the service with a specific role, are put into all in one device. Along with its convenience, it is also a
time-saving factor. Another advantage would be how the smartphone camera are mostly automated, meaning that those
who are not experienced in filming are able to capture photos/ videos without the need of specialist training- the phone
does all the filming adjustments for you.
Ultra HD/ 4K video capability CGI/ VFX /3D
Ultra HD, also known as UHD or 4K is a screen
resolution type with 3840x2160 pixel (8.3
megapixels. TVs, media players and videos with
Ultra HD show four times as many pixels as other
resolution types such as Full HD. Technologies like
televisions that use Ultra HD allows pictures on
screen to have more detail, sharpness, image
depth, as well as better colour handling. This type
of technology offers a better and immersive
experience. Suprisingly, Ultra HD technology are
cost effective, meaning that industries can save
money yet have a better, precise picture.
Those who are in the media industry such as film
will benefit from the use of 4K/ Ultra HD because it
allows film production capture more colour detail
in shots, extend the zoom range and stabilise
footage.
Because of technological convergence, production
team can use phones that offers Ultra HD settings
and sharper, precise editing software all in one
device instead of using separate technologies that
may cost more and difficult to use.
CGI (Computer Generated Imagery) is the creation of still or
moving visual content with computer software, which are used to
create 3D generated graphics such as characters, scenes and
special effects in films, television and video or computer games. It
is used highly in present day because it is often cheaper compared
to traditional methods such as creating miniature models of
characters, hiring extras in crowd scenes etc. It is also safer, as
certain settings durinf filming would be too dangerous to include
large crowds or building, therefore CGI is used to create models
using computer generated softwares. Examples of those who may
use CGI include pre-visualisation artists who, are responsible for
creating the first 3D representation of the final visual effects shot.
Basic models and simple programming enables the art director to
start planning and introduce how the camera angles will be placed
as well as dicussing other technical and creative requirements.
Small production team can nowadays use CGI software that
provides various options like special effects, 3D modelling, lighing
and scene making- app like Goblin Special Effects, Movie Booth FX
and Video Editor by WeVideo Inc are free to use, which is a benefit
for production team who have a small budget. Another benefit
includes is that production team can reduce the time to take to
add it special effect all because of the implementation of
technological convergence
 Sound Effects/ Sound Recording
Quality
Sound effects helps to develop engagement in various scenes, deliver
information and increases production value.
Background and atmospheric audio tells the audience where the scene is taking
place, theses are essential to a scene as they appeal to audience on a
subconscious level. Without sound effects, certain scenes will likely feel
unnatural and out of place to the audience, therefore they are are used to
inform audiences of where the scene is set.
During the product stages of a product, sound engineers are responsible for
mixing, reproduce and manipulate the effects of sound by using equipment like
microphones, sound levels and outputs.
In bigger filming production, equipment such as studio mono microphones,
shotgun microphones, stereo microphones and boom poles are used to capture
sound either in a studio or on location. An example of a shotgun microphone
would be the AudioTechnica BP4073- this in particular is beneficial for recording
dialogue on location, making sound seem sharper and crisp to hear. Although,
these equipment are proven to be high quality, the downside for smaller
production team specifically is that they are expensive to buy. Alternatively, snall
production teams could use lavalier microphones- a small microphone which
allows hands-free operation that are often attached to ties, collars or offer
clothing. Advantages include is that they are cheaper and widely available to buy
compared to shotgun microphones. Yet, because of technological convergence,
devices like mobile phone often include an audio recorder are beneficial for
those who are interested in sound capture. Using a mobile phone to capture
sound makes production easier as they are easier to carry and move around
alongside being cost effective.
Sound audio also be stored onto digital hard drive which
can be then imported on a video software like Adobe
Premiere or perhaps a music production software such
as Ableton Live where audio can be edited or altered.
Usually, audio files can be backed-up and stored via a
USB or Flash Hard Drive which allows production teams
to access the recordings on most systems. However, in
present day, people are likely to to use cloud back-up
services (examples include Microsoft OneDrive,
AppleiCloud or Cloud9) that allows members of the
production teams to access audio file online, and this is
a safer and sufficient option to use instead of using
physical devices like USB sticks.
An example of an editing software that specialises in
sound/ audio editing is Soundly. This allows editors to to
find sound effects that are found in Soundly's clous
library, whcih can be then tramsfered in a project
quickly. It also features adding custom effects like pitch,
speed and reverse as well as previewing in real-time,
having it instantly apploed to the track when users drag
it out. Users can install the free option where they can
access all Soundly features, the Soundly Free Library and
unlimited downloads. Or user can pay for the premium
option, costing $14.99/mo where they can access
unlimited local files, free shop add=ons and 10GB of
cloud storage.
Technological Convergence during the POST-PRODUCTION stages of an One-device-capacity-
What is it?
Advertising Campaign It refers to how much disk space or storage
device it provides. It also calculates how
Types of Digital Software Used
much data a system contains, for example, a
smartphone may have 4GB of data meaning
Free Software:
it has a capacity of 4 Gigabytes.
Open Shot: it is a free editor which include tools such as desktop integration for drag-and-drop, image and audio support, curve-based keyframe animations, unlimited tracks
and layers, and 3D animated titles and effects. The app is also good for clip resizing, scaling, trimming, snapping, and rotation, plus motion picture credit scrolling, frame-
Data storage capacity is measured in bits (b)
stepping, audio mixing, and real-time previews. and bytes (B).
VideoPad: it offers drag-and-drop, effects, transitions, 3D video editing, text and caption overlay, video stabilization, easy narration, free built-in sound effects, and colour
control. It can also change the video speed, reverse the video, burn DVDs, import music, and export movies to YouTube and other similar sites and a variety of resolutions Flash memory cards, for example, offer
including 2K and 4K. storing data and files or storing photos from
digital cameras. An advantage of using this
Paid Software:
is that its small and compact meaning they
AfterShot Pro 3 Photo Editor: Costs £49.99. This is a professional photo editing software, compatible with both Windows and Mac. This photo editor allows you to sort,
are easy to transport from one device to
retouch and export images so that you can print, share or import them elsewhere. Compared to Lightroom, the suite of editing tools offered is much more basic (colour
balance, saturation, contrast, hue, exposure, sharpness etc.) which makes it accessible to anyone, even beginners or students. another, and also easy to connect to mobile
Main Features include: devices through SD slots.
Editing tools: touch up your photo using all available editing tools
Customizable workspace: create your own workspace customizing it to your needs and choose from the different view options
Integration with external photo editor: once you have processed your photo, export it to another external editor
Curves and Levels: Use curves and regions to isolate the area of the photo you want to touch up
Photo management: organize your gallery, add new photos or create catalogs which, thanks to tags and labels, helps you keep them organized and within easy access
VEGAS Movie Studio 17 Platinum: Costs £52.99 including VAT. It combines automated creation capabilities with powerful advanced tools so users of all levels can create
stunning movies. Based on the same technology as the famously efficient VEGAS Pro, the software provides a completely customizable user interface and the fastest editing
process anywhere that allows the user to concentrate on creativity.

Main Features include:

Mode-based workflow including power-user mode
Complete customizable user interface
Automatically remove black bars in videos
Powerful effects and transitions management
Guided Video Creator
Timeline editing speed toolsAdvanced motion tracking
Comprehensive Bézier masking tool
Screen capture tool
Editing Suites for Desktop and Mobile Phones
Editing software for designing posters and and visual-
only advertisements:
Canva is an example of a editing app where users can:
Choose thousands of high-quality templates
Share designs and collaborate with other designers
Access poster design on any device like your computer,
tablet or mobile phone
Print posters using the Canva Print and get it delivered
Choose from hundred of professional font
combinations and styles.
Canva is beneficial for small production team who have a
limited budget. It is also time saving as all elements editing
and design tool are all in one app- all thanks to the
development of technological convergence.
Beforehand, production teams would often use traditional
methods like visualisation diagrams, concept art and
diagrams by hand, which would have all have required
separate equipment and tools.
Editing Software for Advertising
Promo: this editing software allows advertising agencies to create
stand-out ads, social media videos, product videos, explainer
videos and more. Users can customise up to around 4,000
professional video templates or create your very own. They can
also choose from over 100 million premium HD videos and videos
from Getty Images, iStock and various other top-rated partners in
Promo's video creator's library. Promo is intended for every
business type including small businesses, marketing agencies,
real estate agencies. ecommerce store, restaurants, education,
recruiters and more. The editing software provides agencies with
a subscription plan where they can choose from either Basic
(£39/mo), Standard (£79/mo) and Pro (£279/mo). Benefit for the
production team include that they have plenty of resources to
choose from on one software instead of having to separately
research and gather tools that are required for the product. It will
make production simpler and easier as well as saving time on
money.
Using editing software will offer multiple benefits for the
production team, the audience and the client. One benefit would
be that it can turn visuals into high-quality images and impactful
videos, appealing to the masses. Having hight-quality editing will
make audience engaged and interested in the product, which will
lead to have awareness of the brand as well as considering
purchasing or consuming the product.. With the increase rise of
marketers, editing software are becoming an increasingly
significant tool for creating advertisements that will appeal to
customers.
How Technological Convergence has changed the Advertising Industry
Adverts are now found on:
Social networks
In apps
Music streaming services, like Spotify
On devices – Amazon’s Kindle Fire shows adverts on the lock screen
unless you pay to remove them
Businesses can now target and retarget their audience with adverts based
on their demographics, websites they’ve visited and things they’ve
searched for.
Social media provides businesses with yet another way to reach, target,
and communicate with their audience. As well as allowing businesses to
communicate with their audience, it’s another way of encouraging your
audience to visit your website. Businesses can also use social media as a
customer service method, meaning they can quickly address and resolve
issues without the customer having to send an email or make a phone call.
As well as helping individual customers with their issue, it can also make
the company look good if they handle it particularly well. Social commerce
even allows people to buy a product without even visiting the businesses
website.
Email marketing has evolved to allow
businesses such as: PROS
Letting customers know about special
One of the most important aspects of advertising is that it
offers
can boost the revenue of not only the company but also the
Introducing new products and services
Making personalised recommendations country. More consumers would purchase the items and
based on previous purchases or searches avail the service in huge numbers. It can have a huge impact
Share tips to get more out of a product on the social environment because new jobs are created.
and service Freedom of selection: Advertisement provides arrays of
Encourage customers to leave reviews options to the consumers as far as freedom of choices is
and refer others
concerned. People can compare and contrast more than
Invite people to events
one product and service.
Advertisers can also access analytics online to
discover how well their campaign/ company
is doing and what needs improving.
Acoustic is an example of a software that
prioritises in gaining insights of companies'
customer experience. This is beneficial
because it increases new revenue
opportunities; allows you to understand
reasons for lost revenue, and saves time
resources.
Distribution of Media: Traditional vs Modern
Before the implementation of digital marketing, advertisers would often use traditional methods to promote a
product or service. Often, traditional marketing worked best with a local audience as it can centralised and targeted
to a specific city or region. Yet, traditional marketing has it limitations including that it can be far more expensive,
difficult to execute, and most of the time, it is not as measurable as digital marketing.
The most common strategies that are commonly used include:
Business cards: a quick and easy way to promote a company or individual.
TV and radio ads: thousands of people tune in to the radio every single day.
Flyers and brochures: are designed to capture the attention a relatively wide audience- they often convey a key
message or insert an image that readers can easily remember.
Billboards and signage: beneficial for advertisers as it effectively reaches to daily drivers, commuters and people
within a city or region.
Direct Mail: helps spread awareness of a product or service to a specific target audience by delivering
promotional printed piece like brochures or letters.

On the other hand, modern advertising is far more customer-orientated and customisable. Digital marketing can
easily adopt to changes result it to have no issues with keeping up with the latest marketing trends and interests.
Digital marketing can be found on pretty much every portable device, which also means that marketing agencies
have a greater chance of reaching a global audience.
The most common strategies that are commonly used include:
Email marketing: thousands of people check their emails several times a day, making it a brilliant strategy to
advertise a product or service.
Internet ads: website and online platforms enable advertisers to display advertisement for a price. Examples like
Google ads and YouTube video ads are two large platforms that all ads to be directed to high-targeted audiences.
E-Commerce Websites: sharing the website's URL, stimulates people to click a=on the link where they will be
instantly brought to the e-commerce website where they can browse through the pages and look at the brand's
offerings.
Using social media sites like Facebook, Twitter and Instagram: social media often have built-in data analytics tools
that allows companies to keep track on their success, engagement and ad campaigns.. Hashtag are commonly
found on social media sites which enables businesses to create online marketing trends, thus creating a 'buzz'
among online users.
Brands working with Influencers
Why do brands work with influencers?
Marketing advertisers in this day and age are finding newer strategies to improve the
success of their campaign and to gain a larger interest from the public. They have found a
way to receive this attention by simply collaborating with social media influencers. These
influencers are often content creators that use social media platforms, such as YouTube,
Instagram, Twitter etc, to entertain and inform online users about their lifestyle, interests
personality or tastes, which are often similar/related to theirs.
Types of Influencers

Mega-Influencers- these are individuals that have a vast amount of followers

on their social media networks . They usually are celebrity that became
broadly famous offline that have been featured/ involved in films , sports,
reality shows as well as music. Major brands often approach these influencers
since their services can be quite costly.
Macro-Influencers- they are one-step down from mega influencers and are
A famous example of influencers include the Kardashians who are
well known for their reality TV show, Keeping Up with the
Kardashians. Due to their large following, advertisers will try to
collaborate them to promote their products or business. If
successful, it could be a bigger success for its campaign as the
influencer will conduct a call to action to make their followers
directly and actively interact with what they are promoting.

more accessible for advertisers. Macro influencers usually consist of B-grade

celebrities or successful online experts.
Micro-Influencers- these are ordinary, everyday people who are known for
their knowledge on a specific niche. Although their following is rather small,
their is a better relationship/ engagement between the influencer and the
followers.
Nano-Influencers- These people only have a small number of followers, but
they tend to be experts in an obscure or highly specialised field. Advertisers
with larger, mainstream brands may not consider using nano- influencers
usually becuase they lack a large following.
Call-to-Action Adevertising & QR Codes
What is Call-to-Action? What are QR codes?
Call to action (CTA) is a marketing strategy which is an instruction towards Designed in 1994, QR Codes (Quick
consumers or other audiences to provoke an immediate response. The majority of Response Codes) are square barcodes that
these schemes will include imperative verbs such as 'Call now' or 'Visit our store contain information such as a web address
today'. Some ads offer strong reasons for purchasing quickly like an offer that is or a person's contact info, which can be
available for a certain amount of time- 'Hurry. Offer ends on December 31st' or 'read' by smartphones.
'Limited stock left' are common phrases used.
Benefits of using QR Codes include:
A benefit of incorporating CTA would be is it is modifiable so that information can
that it entices your homepage users to click be added or removed at any time.
on individual posts by featuring the first few it is versatile and be used anywhere.
paragraphs of your content followed by a Anyone with a smartphone can use
“read more” call to action. Its important as it them since they are free when reading
will motivate your audience to take real steps and generating information. Overall, QR Codes can be the key to
toward becoming a customer or client, It can store plenty of information. success to take off in a business,
therefore advertisers are likely to gain Advertisers can save a lot of money increase sales, promote a website,
audience interest as well as feedback. since it is fast and affordable to create. build customer loyalty or whatever the
objective. These codes are a simple
tool that can make a big difference in
the results.
L
Significance of Technological Convergence
It carries more features in fewer devices, meaning advertisers do not have to carry or
purchase excessive amount of resources/ equipment during the production stages.
Social media sites such as Twitter, Instagram or Facebook helps spread the awareness of
company/ businesses' products to a broad audience and offers free viral marketing.
Social media also allows users to communicate with both of those who are interested in
a brand and the company who are advertising it. Communication is an effective way for
advertisers to interact with their customers or potential buyers as well as finding out
ways to improve their service.
Blogsites such as YouTube and Tumblr allow fans of a particular product i.e. a film, to
discuss about it to generate a field of buzz.
With media convergence, the majority of audiences have also become the creator
themselves. Social media posts and online vlogs has brought the integration of audience
at a global scale.
It has broadened the limitations of traditional media technology by mixing it with newer
media. As a result, it provides the latest content at a faster and international level.
The cost of digital marketing has also become economical resulting to converging
technology affordable for everyone.
It also transforms the modes of communication, new reporting, and journalism.
Technological convergence has also led to cross-media where masses amount of
content can be now accessed through portable devices like the mobile phone.
Organisations like the news industry no longer need to rely on traditional methods od
communications like print or AV transmission.
New media forms like news portals, news feedsm blogging, podcasts and mobile
application have been introduced to the media- thanks to technological convergence.