SWOT (strengths, weaknesses, opportunities, and threats) analysis is used to evaluate a

company's competitive position and to develop strategic planning. SWOT analysis assesses
internal and external factors, as well as current and future potential. SWOT analysis can help a
business to improve by monitoring the external and internal marketing environment.

Parcelforce Worldwide’s SWOT analysis given below:

Strength

1. Parcelforce Worldwide has operational strategies to improve its efficiency and meet
customer needs batter
2. Its promotional strategies to strengthen its brand presence in key market
3. Parcelforce Worldwide Growth strategies to expand its business outside its core
national markets
4. Parcelforce Worldwide are the express parcels business of Royal
Mail Group Ltd.
5. Pracelforce is following a very effective CSR programs.
6. Its Highly trusted UK Brand

Weaknesses

1. The efficiency of the site is weak, according to feedback; there is a lot of problems sometimes
tracking packages
2. Parcel force has lengthy re-deliver procedure
3. Driver performance as a customer service representative

Opportunities:

1. Percel force has less competition globally

2. it has availability of resources

3. Big network Nation wide

4. Following CSR programs is going to keep Pracelforce reputation good

Threats:

1. Operating in a free market, which makes the competition high.

2. Percelforce strikes from the union

Observations:

The biggest threat is a strong employee union which arises a possibility of strikes the strength
includes the technology and that they are a part of the Royal mail group the management can focus
on opportunities they can also deal with the weaknesses