Duong Minh Phuong

● key message
As we all know, the birth of e-book reading devices has revolutionized the way we read
books and somewhat changed the habit of reading books in most of the readers. With this
new product of our company and due to its unique features that couldn't be found in others
device in the same segment-which we’ll discuss later in this meeting, we would like to
choose the key message for this campaign is “ READ IT DIFFERENT”

( TIEP SAU THẢO SẼ SẼ NÓI VỀ SPECIAL FEATURES VÀ UPSs)

● target audience
As we all know, the price to own a paper book is usually very high, average 200 to 300
thousand dong. Therefore,we will be focusing on the customers with average income,
particularly young people and students. Mostly focus on people who are interested in
reading books but unable to spend such a big amount of money to buy one. We will show
them the convenience of owning our device that they only have to invest their money one
time and from then they will already have 150 books in their hand

● Special promotion
As for promotion. We suggest we run 2 promotion programs
- the first is after they purchase our product and finish setting the payment. We will
give them a discount code for 10% with the next 10 books that they want to buy
- The second is we will post a “giveaway” contest on our social media fanpage. The
requirements are: they have to share our post,tag their friends in the post and then
comment a “ lucky number”. The winning person will be given a free book on the
device as their choice. This is also one of the very good way to promote for our
product on social media

( TIẾP SAU QUỲNH SẼ NÓI VỀ Media)