Assignment

On
“Strategic Pricing, Productivity & Environmental Management Accounting.”

SUBMITTED TO
Tarik Hossain
Assistant Professor
Department of Accounting & Information Systems
Comilla University

SUBMITTED BY
Chaion Dhabonath
Exam Roll: 11606009
Registration No. 11606009
Session: 2015-16, 10th Batch
Department of Accounting & Information Systems
Comilla University
Date of Submission - 31, January, 2021

Chapter 09

Strategic pricing & Productivity

Strategic pricing: Strategic pricing sets a product's price supported the product's value to the customer,
or on competitive strategy, instead of on the price of production. This approach recognizes tfolks often
make purchasing decisions based more on psychology than on logic, which what's most useful to the
customer might not be what's most costly to supply. By creating strategic pricing policies, analytics, and
processes, you'll be able to directly capture customer value and switch that value into shareholder
value.
A business can use a range of pricing strategies when selling a product or service. to see the foremost
effective pricing strategy for a corporation, senior executives must first identify the company's pricing
position, pricing segment, pricing capability and their competitive pricing reaction strategy.