Shopee is an international e-commerce company allows customers and third parties
to browse, purchase and to sell products immediately using connections to the Internet, these are then delivered to the consumers through its distribution channels (Shopee Express) or through its partnership with over 70 courier service providers companies. Unlike Ebay, which is known for techie products and Amazon is known for knowledgeable products, Shopee is not differentiated its brand under any specific segment. With its famous slogan “Gì cũ ng có , mua hết ở Shopee”, the “product” Shopee is the website and the apps which offers millions of products on its platform under different range, categories and types, by different languages for different countries. This all in one stop for shopping has some of the top product categories, includes cosmetics, clothing, and electronics. Initially, Shopee first stated as primarily a consumer – to – consumer marketplace but has since moved into both C2C and business – to – consumer hybrid model. Hence, Shopee is a credible platform for consumers to buy authentic products from authorized retailers without worrying about counterfeits.