Services Marketing: Concepts, Cases and Strategies

Hoffman, Bateson, Wood & Kenyon

ISBN: 9781844808137

SHORT-ANSWER ESSAYS

Chapter 3: An Overview of the Services Sector

1. Discuss the value of classification schemes.

2. Discuss how the term materialismo snobbery is related to service wages.

3. Discuss the comparisons of changing from an agricultural economy to an industrial economy

as they relate to the changes associated with moving from an industrial economy to a service
economy.

4. Discuss the possible political consequences associated with the dichotomization of wealth in
the United States.

5. Discuss the latest trends in the hotel industry.