DISTRIBUTION

MANAGEMENT
Marketing Specialization - Birat Shrestha

BBA Program –
June 04, 2017

Unit 8
DAV College, TU
Unit 8: DISTRIBUTION MANAGEMENT
IN NEPAL
Mode of Transportation in Nepal
 Containers
 Railways

 Trucks and lorries

 Ropeways (including cable cars)

 Airlines

 Pipelines
Role of Government Sector in Distribution Management

 Nepal Food Corporation

 Agricultural Inputs Corporation

 Salt Trading Corporation

 Nepal Oil Corporation

Role of Wholesalers and Retailers in
Nepal’s Distribution Management
 Providing products to neighborhood stores
 Providing products to street shops
 Providing shopping experience to consumers
 Distributors dealing with manufacturing
companies with bank guarantees
Problems and Challenges in Distribution System in Nepal

 Difficult topography
 Landlocked or land-linked character of the country
 Scarce domestic production
 Import-based economy
 Lack of proper rules and regulations
 Geographical concentration of industries and businesses
 Lack of visionary decisions (short-sidedness) with
planners and decision makers, etc
Assignment 1(indv): Report presentation
 Find and select a company in the Internet or by visiting the
manufacturing company or the trade store (FMCG, clothing,
consumer durable, service, industrial goods)
 Company introduction and target segment description (consumer or
business)
 Logistic supply chain, and distribution management strategy
description
 Distribution coverage (mass, selective, exclusive)
 Channel structure design
 VMS (vertical marketing system) type or how can it be re-designed
 Horizontal marketing practices (if any)
 Channel information system
 Gap analysis and ideal channel design
 Supply-chain and logistics management for competitive advantage
Questions/Answers/Discussions
THANK YOU/BEST WISHES