As it was already given that the pulmonologist has gone through the first vital step of doing an audience

analysis, the next thing to do is to construct the speech that will cater the needs of the audience. After
informing the locals about the dangers of farming tobacco, it is also necessary to recommend a solution
to the problem. The speaker should aim to reach all the subgroups within the audience and adjust to
their educational level in order to not just be heard but touch their souls. In order to effectively make
the community to pay heed within the warnings and recommendations, it is important to include
studies, facts and statistic to support the claims. Through including factual scenarios in the speech and
building an influential and credible character, the locals will put trust to the message. Therefore, the
goal of informing and providing a solution to the community is well achieved.