Content goals (objective, what does it aim to achieve (read: what you want to achieve) and

who are the intended as well as potential audiences.)

Content Personas

The Artistic Affair

Since childhood, I love to watch and draw cartoons. Devoid of any stereotypes, the weird and
quirky feature of cartoons’ characters just fascinates me.
And, the subtle satire of a few seconds story of a comic strip has something unique.

The independent illustrators on social media inspires me to create something of my own.

Work O Gram

Wanted to collaborate my knowledge, experience and love for marketing with comics.

Result: Work O’ Gram

(The name suggests that it’s time to use your Instagram between work)

The posts will include content related to marketing department and overall corporate satire.

Content Goals

Short term Goals:

1) Spread brand awareness to increase followers on the page.
2) Build social community of working professionals (especially marketing professionals) and
the people who likes to read comics.
3) Create blog website where I can extend my content into blogs by giving some fun lessons
related to marketing. This will help in earning money through Google Ads and Affiliate
marketing.

Long Term Goals:

1) Develop a merchandise website where quirky office stationary, t-shirt, caps, phone cases,
bags, Office I-card holders, and office table décor. This will be promoted heavily on social
media.
2) Using my Instagram page as a portfolio to attract clients for customized illustrations.

Increase Instagram, Facebook and LinkedIn

Content Persona

Frustrated Employee

Name: Ankita Agrawal – Travel Consultant

Demographics:
Gender: Female
Age: 30
Ahmedabad
Engaged
Highest Degree: Post Graduated

Background:

Working in Travel Industry as a Travel consultant with an organization of 50-100 employees.

Loves to travel and spend time with friends chilling at a café or event.

Working since a long time

Personality:

Channels:

The creator

Who is creating office comics and meme

Other comics and meme pages

Social Butterfly

Who are highly active on social media and scroll

Comic lovers

Who doesn’t create but follows a lot of comic pages

Developments in the retail landscape, rising demand for convenience food, and
technological advancements in the cold chain market are the major driving factors for
the market

The processed food market is driven by the greater need for convenience due to the
busy lifestyles of consumers. 
Increasing disposable income is also one such factor that has a huge influence on
the growth of the frozen food market as it increases the buying power of consumers.

the rising preference for fresh and natural food products is a restraining factor for the
frozen food market.

Frozen foods are easy to prepare and take less time for preparation. They are
healthy and have high nutritional value.
Factors such as changing lifestyles and increasing population of working women are
driving the growth of ready-to-eat frozen food, globally.

Improved shelf-life and packaging of frozen foods has further fueled market growth.

The frozen foods market in India was valued at INR 85.27 billion in 2019 and is expected to reach INR
192.96 billion by 2024, expanding at a compound annual growth rate (CAGR) of ~17.74% during the
2019-2024 period.

Owing to stringent regulations in terms of food safety and higher capital requirements for building reliable
infrastructure to store frozen foods, the threat of new entrants remains low in this market. Moreover,
presence of established players like ITC, McCain Foods, Mother Dairy and Godrej Yummiez has further
increased the entry barrier for the new players to establish their businesses.

With the development in the retail landscape, increasing disposable income, rising demand
for convenience food, and technological advancements in cold chain market, the demand for
frozen food is increasing in India. However, due to higher capital requirements for building
reliable infrastructure to store frozen foods, it is difficult for new entrants to enter in this
market. Hence, there are only a few established players like McCain, Mother Dairy, and
Godrej Yummiez. Furthermore, in India, the standard offerings are limited to green peas,
nuggets, fresh fries, and sausages.

The frozen food market in India was valued at INR 85.27 billion in 2019 and expected to
reach INR 192.96 billion by 2024; growing at CAGR of 17.74%.

Maggi being a household brand in India, it is easy for the brand to enter this segment.
Moreover, being a well-established brand, it has capabilities and capital to invest.

Since, the brand already dwells in ready-to-eat, easy to prepare food options, frozen food will
align to its brand proposition.

Give credibility
French fries with maggi masala